Power of the Purse

Posted on by Melissa Ferrigno

UConn School of Business Supports United Way’s Family Financial Security Efforts

Faculty, staff to attend Power of the Purse

In just a week, UConn School of Business faculty and staff will be attending Power of the Purse, the signature event of United Way of Central and Northeastern Connecticut’s Women’s Leadership Council. The event raises funds for local women and families on their road to financial security.

Through their partnership with United Way, UConn School of Business and its employees ensure low-income working families have access to free financial literacy resources needed to become financially secure. This includes learning how to make the most of hard-earned dollars, reduce debt and save for the future.

United Way’s Women’s Leadership Council is working with school leaders and nonprofit partners to offer adult financial education services at the family financial centers in Hartford. Clients benefit from financial literacy classes, one-on-one coaching, and access to matched savings accounts to help save for their education, job training, housing, transportation, or to reduce debt.

Partners in United Way’s work include the Hartford Partnership for Student Success and The Village for Families & Children, in addition to the community schools.

For more information about the work of the Women’s Leadership Council and to become involved, visit unitedwayinc.org/women.

United Way of Central and Northeastern Connecticut

United Way of Central and Northeastern Connecticut mobilizes people and organizations to give, advocate and volunteer to help children succeed, ensure families are healthy and financially secure, and provide access to basic needs. Since 1924, nearly $900 million has been raised to help people in our 40-town region. For more information, visit unitedwayinc.org.

Shared and Connected: Interpersonal Relationships and Shared Brands

Posted on by Nancy White

Brands and Brand Relationships (BBR) Conference, May 2015, Boston MA
Selcan Kara and Anna J. Vredeveld

Selcan Kara, doctoral candidate in Marketing, presented her work entitled “Shared and Connected: Interpersonal Relationships and Shared Brands” (Co-author: Anna J. Vredeveld) at Brands and Brand Relationships (BBR) Conference in Boston, MA. Kara and Vredeveld’s research examines how married consumers form relational brand connections. Findings show how shared brand consumption and marital satisfaction influence the nature of the consumer’s connection to the brand and the perceived importance of the brand to the marital relationship.  From a theoretical perspective, Kara and Vredeveld examine the effect of how consumers incorporate brands into their personal relationships (experiential vs. mundane), and resulting shared brand consumption, on consumers’ brand evaluations. From a managerial perspective, the findings address important implications especially in the advertising domain.

CEO Evolution

Posted on by Claire Hall

CEO Evolution

Top CEOs to Share Business Insight, Success Secrets at ‘CEO Evolution’ Program in Stamford

Three exceptional CEOs will reveal the secrets to success at the second annual “CEO Evolution” at 6 p.m. June 15 at the University of Connecticut’s Stamford campus.

The program is presented by Citrin Cooperman, the University of Connecticut School of Business and the Fairfield County Business Journal.

The panel will include:Continue Reading

Finals, Interviews, and Housing Dilemmas: How I Survived

Posted on by Mingyuan (Avery) Chen

Finals week has always been the most challenging time during every semester for me especially this one. It was definitely challenging for everyone else, but most people I know only needed to prepare for finals and pack up to go home. However it was about dealing with the multi-tasks for me. After knowing that I am not able to live in the same dorm at Alumni which is where I have lived for both my freshman and sophomore year, I decided to live off-campus during junior year. Finding off-campus housing as well as roommates might sound interesting, but that is true only when you have enough time. Continue Reading

MBA Program Deemed ‘Best Value’

Posted on by Claire Hall

poets&quants-logo

 

The full-time MBA program at the University of Connecticut School of Business is among the “Best MBA Programs for Value” in the country, according to Poets and Quants, a news website specializing in business-school evaluations.

In an article released May 9, the web site highlighted the program after reviewing research by several other studies that evaluate programs using different methodologies. The UConn program ranked No. 13 by Value Colleges and No. 21 by GraduatePrograms.com.Continue Reading

Accelerate UConn Program Launches

Posted on by Melissa Ferrigno

UConn Launches Program to Help Students, Faculty Transform Ideas for Technology into Commercialized Products

New Haven Register – The University of Connecticut is launching a program to help students and faculty transform ideas for technology into commercialized products. The school kicked of its Accelerate UConn program with a ceremony Tuesday in Storrs. The program, which builds upon UConn’s existing technology transfer, incubation and commercialization infrastructure, is being funded by a three-year, $300,000 grant by the national science foundation.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Posted on by Nancy White

Management Science, forthcoming

Hongju Liu. Co-authors: Qiang Liu, Sachin Gupta, and Sriram Venkataraman

Although the pharmaceutical industry is mainly driven by innovation, it spends an enormous amount of money on marketing. Among various marketing vehicles, detailing – personal selling through representatives – accounts for the single largest expenditure. The vast amount of detailing spending in the pharmaceutical industry has drawn the attention of the public and of policy makers. As a result, the practice of detailing in the marketing of prescription drugs is undergoing significant changes. Continue Reading

How Competitor Brand Names Affect Within-Brand Choices

Posted on by Nancy White

Marketing Letters (forthcoming)

Kunter Gunasti and Berna Devezer

In a recent research forthcoming at Marketing Letters, Dr. Gunasti and his co-author show that consumer choices among different models of a brand name can be affected by exposure to a competitor brand name that forms an incidental trend with the numbers in the focal brand names. For instance, a consumer shopping for a Mercedes and trying to choose between a Mercedes C330 vs. C340 can be exposed to a competitor brand such as a BMW 320i, which increases the chances that he will leave the store with the higher number focal brand Mercedes C340. Although the competitor brand is not even available to choose and it is not considered, its mere presence seems to affect consumers’ focal choices.Continue Reading

Research Seminar with Caglar Igmak, University of Miami

Posted on by Nancy White

On the invitation of the Marketing Department, Professor Caglar Irmak from the University of Miami gave a research seminar titled, “Merely Available: Products May Be Effective without Actual Consumption” on Friday, April 3. This research shows that providing people with access to a relevant product, without them actually using it, can enhance their performance. For example, participants with access to coffee were faster at a reaction-time task than those without access to coffee. Continue Reading

Accelerate UConn Program Launches in Groton

Posted on by Melissa Ferrigno

The Day.com – University professors and their students have plenty of ideas for new technologies but no formal launching pad from which to shoot them skyward.

And that’s where the new Accelerate UConn program comes in, taking a different tack in promoting much-needed entrepreneurship throughout the state, officials said Monday during a meeting with professors and administrators at the University of Connecticut at Avery Point. It was the first in a series of meetings to be held at UConn campuses throughout the state to announce the program.