MSBAPM Among Top 2015 Predictive Analytics Programs

Predictive Analytics Today – According to a McKinsey Global Institute report, by 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with data science knowledge for the analysis of big data to make effective decisions. UConn’s MS in Business Analytics and Project Management (MSBAPM) is among Predictive Analytics Today‘s top (unranked) Predictive Analytics and Data Analytics programs, which provide training both in management and data analytics.


Smart Pricing Strategies for Generating Higher Conversions

Marketing Profs – Consumers are sensitive to the text size of discounted prices on price tags and product advertisements,  according to researchers Keith Coulter and Robin Coulter from Clark University and the University of Connecticut, respectively. They found that consumers perceive price to be significantly lower when the reduced price is printed in a smaller font than that of the original price.



Thrive or Falter?

emotional intelligence

UConn Professor Finds that ‘Emotional Intelligence’ May Determine Whether Young Managers Succeed

UConn Management Professor Yuntao Dong and two of her colleagues believe they may have uncovered possible reasons why some young managers thrive in challenging new jobs, while others become frustrated and discouraged.

In an article published on the Harvard Business Review web site, Dong and her colleagues revealed the findings of their research that analyzed the “emotional intelligence” of 214 study participants. While all were highly intelligent, some of them were identified as having a better ability to deal with frustration, uncertainty and other challenges associated with new, demanding tasks.Continue Reading


Brand Ambassador Experience

Marketing Society Members Act as Brand Ambassadors for US POLO ASSN.

by Robert O’Gara, Chief Organization Officer, UConn Marketing Society

This academic year the UConn Marketing Society involved its members through guest speakers, meetings, and community involvement. The Marketing Society brings together students who are interested in marketing and want to learn more about the “real world” experiences from professionals in the field opening up opportunities for learning, networking, internships, and careers.Continue Reading


Graduation, Commencement, Celebration and Satisfaction

It is that time of year: graduation, commencement, celebration and satisfaction.  At UConn, we find myriad ways to celebrate our students, by engaging graduates, their families and friends, our alumni, our faculty and staff.  As dean, I find I pay attention to what others say in these settings and invariably learn in the process.

This year, Professor Robert Shiller, 2013 Nobel Laureate in Economics and a Professor at Yale, spoke at our undergraduate commencement and received an honorary degree from UConn.  His message was powerful and important and dealt with “Business and the Good Society.”  He chose to remind our business graduates, that while some give business a bad rap, it is an engine of growth and promise.  Good business propels a rising tide that lifts all boats.  He found a nice balance between engaging our thoughts and our emotions.  He challenged all of us to engage with our world and to better it.  His talk is worth a read.

Let me share three other speeches that I consider landmarks: Continue Reading


Pi Sigma Epsilon Happenings

PSE Regionals

Pi Sigma Epsilon Places in National Level Competitions

by Emily Vasington, Co-president of Pi Sigma Epsilon

During the 2014-2015 academic year, Pi Sigma Epsilon (PSE) involved itself with the local and national community. Pi Sigma Epsilon is a professional, co-ed business fraternity with over 65 chapters at different schools across the country. Locally, members participated in Huskython for the first time, organized a golf tournament with local marketing and sales professionals, and volunteered at elementary schools in the Storrs area.Continue Reading