UConn Accounting Student Awarded Scholarship
Eyeing Wireless Expansion, Charter and Comcast Forge Closer Ties
Greenwich Time – Charter Communications cemented its dominance of the cable market last year by acquiring two of the largest firms in the industry. Now it is forging closer ties with the country’s largest cable company and possibly one of the largest cellular carriers in a bid to tap into new markets.
UConn Innovation Quest: Zapployment
Dual PharmD/MBA Degree Provides Career Options
UConn Today – Students entering the Doctor of Pharmacy program at UConn generally have a pretty good idea of what’s ahead of them. With solid skills in science and math and a broad interest in health care, at the beginning of their academic journey most expect that they’ll eventually be working in a patient-centered environment in a hospital or community pharmacy setting. Or, that they’ll find a niche somewhere in the pharmaceutical industry, perhaps in research or government relations. But, for a select few, their careers will take a slightly different turn.
As they explore their options, a certain number of PharmD students may have their interest piqued by the opportunities presented when combining their pharmacy education with the management tools earned through a Master’s in Business Administration (MBA).
We Will Survive, Historian Tells Risk Executives
Presidential Historian Douglas Brinkley Tells Risk Executives That America Always Withstands Challenges, Divisions
Take a collective deep breath, Americans.
As a nation, we will survive these turbulent, highly charged political times, much as we have throughout the rocky course of our history, said Douglas Brinkley, the CNN presidential historian and a professor of history at Rice University. Continue Reading
Are You At Risk of Becoming a Social Media Addict?
UConn Professor Discovers that Heavy Weekend Users May be Substituting Social Media for a Social Life
Are you at risk of becoming addicted to social media?
It seems that the answer lies not in how much you tweet or microblog, but, rather, if you find yourself posting significantly more on weekends than weekdays. Continue Reading
Which Industries Benefit from Healthcare Information Technology?
Health insurers can use HIT to help keep premium costs down, but other industries also benefit from healthcare IT advances:
For medical care providers – HIT is good because it creates greater personalization, and it allows for more consistency in the way health is treated. Continue Reading
Z-Medica Supports Disabled Veterans Program at UConn School of Business
Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies
Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)
Zheyin (Jane) Gu, Giri Kumar Tayi
Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.
UConn Innovation Quest: Podstories
CTStartup Podcast– CTStartup was invited to interview the finalists of UConn’s Innovation Quest, a startup incubator program that seeks to help entrepreneurs bring their ideas to life.
Appropriately enough, our first interview is with Ali Oshinskie of Podstores, who hops to turn this casting medium into an effective way for businesses to tell their story to consumers. Tune in for what could be the future of business podcasting.