Web cookies (also called HTTP cookies, browser cookies, or simply cookies) are small pieces of data that websites store on your device (computer, phone, etc.) through your web browser. They are used to remember information about you and your interactions with the site.
Purpose of Cookies:
Session Management:
Keeping you logged in
Remembering items in a shopping cart
Saving language or theme preferences
Personalization:
Tailoring content or ads based on your previous activity
Tracking & Analytics:
Monitoring browsing behavior for analytics or marketing purposes
Types of Cookies:
Session Cookies:
Temporary; deleted when you close your browser
Used for things like keeping you logged in during a single session
Persistent Cookies:
Stored on your device until they expire or are manually deleted
Used for remembering login credentials, settings, etc.
First-Party Cookies:
Set by the website you're visiting directly
Third-Party Cookies:
Set by other domains (usually advertisers) embedded in the website
Commonly used for tracking across multiple sites
Authentication cookies are a special type of web cookie used to identify and verify a user after they log in to a website or web application.
What They Do:
Once you log in to a site, the server creates an authentication cookie and sends it to your browser. This cookie:
Proves to the website that you're logged in
Prevents you from having to log in again on every page you visit
Can persist across sessions if you select "Remember me"
What's Inside an Authentication Cookie?
Typically, it contains:
A unique session ID (not your actual password)
Optional metadata (e.g., expiration time, security flags)
Analytics cookies are cookies used to collect data about how visitors interact with a website. Their primary purpose is to help website owners understand and improve user experience by analyzing things like:
How users navigate the site
Which pages are most/least visited
How long users stay on each page
What device, browser, or location the user is from
What They Track:
Some examples of data analytics cookies may collect:
Page views and time spent on pages
Click paths (how users move from page to page)
Bounce rate (users who leave without interacting)
User demographics (location, language, device)
Referring websites (how users arrived at the site)
Here’s how you can disable cookies in common browsers:
1. Google Chrome
Open Chrome and click the three vertical dots in the top-right corner.
Go to Settings > Privacy and security > Cookies and other site data.
Choose your preferred option:
Block all cookies (not recommended, can break most websites).
Block third-party cookies (can block ads and tracking cookies).
2. Mozilla Firefox
Open Firefox and click the three horizontal lines in the top-right corner.
Go to Settings > Privacy & Security.
Under the Enhanced Tracking Protection section, choose Strict to block most cookies or Custom to manually choose which cookies to block.
3. Safari
Open Safari and click Safari in the top-left corner of the screen.
Go to Preferences > Privacy.
Check Block all cookies to stop all cookies, or select options to block third-party cookies.
4. Microsoft Edge
Open Edge and click the three horizontal dots in the top-right corner.
Go to Settings > Privacy, search, and services > Cookies and site permissions.
Select your cookie settings from there, including blocking all cookies or blocking third-party cookies.
5. On Mobile (iOS/Android)
For Safari on iOS: Go to Settings > Safari > Privacy & Security > Block All Cookies.
For Chrome on Android: Open the app, tap the three dots, go to Settings > Privacy and security > Cookies.
Be Aware:
Disabling cookies can make your online experience more difficult. Some websites may not load properly, or you may be logged out frequently. Also, certain features may not work as expected.
School of Business Offers New Summer Program for Non-Business Majors
Due to unprecedented demand, the School of Business is offering a new, 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business acumen and expand their marketability.
The UConn Business Fundamentals Certificate Program is a seven-week program that includes the following courses: “Legal and Ethical Environment of Business,” “Managerial and Interpersonal Behavior,” “Workplace Readiness,” and “Business Information Systems.” The program runs from May 18 to July 2.Continue Reading
Pictured L to R: William Ryan, Outstanding Alumnus Stewart Lander and Interim Department Head Bill Ross at the reception.
Marketing Alumni Event Makes an Impact on Students
On March 25, UConn marketing faculty, alumni, students, and professionals gathered in the Benton Art Museum for the annual Marketing Student and Alumni Networking Event to exchange ideas, experiences, and advice. Surrounded by a Husky Basketball exhibit, “In the Paint: Basketball in Contemporary Art,” delicious food, and good company, all attendees enjoyed conversation about careers, school, and the terrible spring weather. This event strengthens relationships between all involved, and provides students the opportunity to build relationships at UConn and beyond.
Keynote speaker Stewart Lander, class of 1980, challenged the group with the line: “If you skipped class, took off work, or stayed out instead of going home, would you be missed?” In essence, what sets you apart from others? Stewart stressed the importance of finding your passion, building quality and lasting relationships, pursuing lifelong learning, and providing service to those around you.
Lander, who earned his master’s degree from UConn, has more than 30 years of experience in selling and leading large sales teams in the financial services industry. Named the 2013-2014 Outstanding Alumnus by the Marketing Department, his involvement in the school and community reflects the foundation of his speech. His words resonated with both professionals and faculty, who have experienced the truth of his words, and with the students, who look to follow the framework as they enter new careers.
About the event, Lander noted that, “the networking events give me a chance to interact with students and hear their enthusiasm regarding their vision for their futures. Alumni have much to offer these students, and want to assist students, just as they were helped when they were students.”
Senior marketing student Paige Gregory agrees: “Networking is incredibly valuable, but it can also be somewhat stressful. Networking with UConn alum, however, takes off some of the additional pressure. These are people who have, quite literally, walked in our shoes and are eager to help in whatever way they can.”
UConn Student to Spend Summer as Budding Entrepreneur
The Middletown Press – Anthony LeClair is making preparations to interview candidates for his business. He keeps his marketing materials in a binder and he’s already managing three employees making cold calls and going door to door to drum up interest for his operation.
Undergraduate Business Programs You Can Take to the Bank: Value Colleges Releases the 2015 Top 50 Best Value Undergraduate Business Schools
The Dallas Morning News – Value Colleges, an independent online guide to the best values in undergraduate and graduate college education, has published its 2015 ranking of the Top 50 Best Value Undergraduate Business Schools.
UConn Center for Real Estate 50th Anniversary Academic Symposium
In celebration of the 50th anniversary of the Center for Real Estate and Urban Economics Studies, the Center hosted an international academic symposium. Attendees included research professors from countries such as the United Kingdom, Singapore, The Netherlands and Italy as well as top academics from across the United States.
The event held from March 26 through March 28 drew the submission of nearly 60 papers, from which 14 were presented. The process was very competitive, which was evident in the conference through spirited research and lively and engaging debate.
The Center would like to thank C.F. Sirmans and Dean Gatzlaff of Florida State University, and David Ling and Wayne Archer of the University of Florida for paving the way and allowing the Center to step in and hold the conference that would annually take place within their institutions. This group also promoted the conference and ensured the successful attendance. We also thank the UConn Center symposium committee of John Clapp, Jeff Cohen, John Glascock and Steve Ross. A special thanks and appreciation to John Harding for direction and guidance through out the symposium planning.
On the invitation of the Marketing Department, Professor Rajesh Bagchi from Virginia Tech gave a research seminar titled, “Is a 70% Forecast More Accurate than a 30% Forecast?” on Friday, March 27. This research examines how level of a forecast affects inferences about forecasts and forecasters. Specifically, forecasters often state the probability when making predictions about uncertain events (e.g., sporting games, stock fluctuations). Continue Reading
Tuesday evening, MSBAPM and other graduate programs learned how Aetna, one of the biggest health care and insurance companies in the United States, drives change and innovation in the field of analytics and the skills required for teams working in IT Analytics areas. Continue Reading
A professor who used chocolate chip cookies to teach about quality control, three researchers who had work published in top journals, and an educator who vigorously promoted the School of Business were among the 2015 Faculty Award recipients.
“This year we honored eight outstanding faculty members for their exceptional research, teaching and leadership achievements,” said Associate Dean Sulin Ba. “The selection process was particularly difficult due to the dozens of impressive nominees. We are fortunate to have such talented, creative and remarkable colleagues.”Continue Reading
The Honors in Business Association (HiBA) hosted a trip to visit the Federal Reserve Bank of Boston and PwC. Approximately 30 students attended and were split into two groups, with one group visiting PwC and the other group visiting the Federal Reserve Bank of Boston.
Students visiting PwC were hosted by Ann Ulett, northeast sourcing manager. Students learned about the day-to-day responsibilities of an accountant from a panel that included a recent UConn graduate followed by a team building activity. PwC also spoke about the future of the company in the city of Boston.
At the Federal Reserve Bank, students were hosted by Don Anderson ’99, vice president of network services. Anderson along with other officers of the Federal Reserve Bank gave an overview of the Bank’s corporate structure. Students also attended a presentation on the topics of economic growth and the Bank’s balance sheet by the associate vice President of accounting. The visit at the Federal Reserve Bank ended with a cash tour given by the vice president of cash services.
Brooke Wasserman ’15, an accounting major who visited the Federal Reserve Bank mentioned, “I found the overview of the balance sheet to be very interesting. The Federal Reserve Bank considers cash to be a liability on their balance sheet.” In Generally Accepted Accounting Principles (GAAP), cash is considered an asset and not a liability.
Quian Callender ’16, president of the Honors in Business Association, states, “Site visits are extremely beneficial to students because they provide experiences that can’t be learned in a traditional classroom setting.”
About Honors in Business Association
Honors in Business Association (HiBA) is a student organization formed between the Honors Program and School of Business. HiBA strives to create a sense of community for students in both Honors and the School of Business and those with an interest in business. HiBA’s programming provides the opportunity for students to demonstrate and develop skills necessary to succeed in today’s business world all while building a strong alumni network. Contact information: uconnhiba@gmail.com or Quian Callender at quian.callender@uconn.edu.
UConn Today – Steven Graf ’15 (BUS) couldn’t stop thinking about what he had seen in Ghana after a May 2013 trip there with Global Brigades, a student organization that focuses on helping developing countries. The group, which included doctors, set up a health care clinic in a rural community. Many of the patients hadn’t previously had access to health care, according to Graf.
“Everyone in the surrounding area came, free of charge. We’d do the triage, they’d get a prescription, then they’d go to the pharmacy [at our clinic] to pick it up,” he says. “At the end of the week, we went back to talk to everyone. Fifty percent of the people that we were helping were doing worse or the same.”
