Distinguished University Professor Sandra Russ, Department of Psychological Sciences at Case Western Reserve University (Alexandra Wilds/UConn School of Business)
Management Department Hosts Interdisciplinary Creative Brown Bag Lunch Series
The Management Department had the pleasure of hosting Sandra Russ as part of this year’s Interdisciplinary Creativity Brown Bag series. Russ, a distinguished university professor in the Department of Psychological Sciences at Case Western Reserve University, spoke to her research related to creative processes in pretend play. She has extensively researched the correlates of pretend play and the effectiveness of play interventions to facilitate pretend play and creativity.Continue Reading
Corporate Counsel – While it is recognized that corporate counsel can play an integral role in a company’s long term success, the processes through which corporate legal departments provide competitive advantages remain poorly understood. The prevailing wisdom recognizes that companies need to incorporate legal considerations into top-level decision-making, but are most companies doing this?
UConn Stamford Marketing Club’s 2015 Toy and Food Drive (Kevin McEvoy/UConn School of Business)
The UConn Stamford Marketing Club has taken the lead in helping others this holiday season. The Club has initiated both a Canned Foods and a Toys for Tots drive that will distribute food and toys for the under privileged in the Stamford area. Emails, social media and word of mouth have been used by the Club to spread the word to the Stamford campus community. Two boxes for collection and a large sign have been located outside the Student Government Association (SGA) office across from the campus gym, along the busy main corridor leading from the front forum to the back classrooms. Digital Marketing & Analytics major, Cassandra Packer stated in an email, “We are trying to embody the giving spirit of the holidays and give back to those in need for our first major project.”
The club has also been active in attracting new members with advertising, Google Groups, registration events and person to person outreach. The UConn Stamford Marketing Club was founded early this fall semester when two groups of students working independently merged to become the latest student driven club recognized by the Stamford Campus SGA. Club interest has been driven by club leaders Cassandra Packer, William Helmrich, and Molly McHugh, and is overseen by club advisors Matt Longcore,Kevin McEvoy, and SGA advisor Gail Riquier.
School of Business Alumnus Chairs UConn Foundation Board; ‘Let’s Be the Best… That’s What it Means to Come to UConn’
When alumnus Dan Toscano ’87 talks about the need for more scholarships to help UConn students, he speaks from the heart.
“I had some very discouraging moments when I was a student here and the tuition was due and I didn’t quite have it pulled together yet,” he recalled during a recent interview. “My wife, Tresa, and I had to fight to get through college financially. I remember those days vividly. I don’t want to see anyone else go through that.”Continue Reading
Hayley Reissfelder is a senior here at UConn who had an internship with Christina K. Pierce Boutique Fashion Agency. Hayley’s responsibilities included creating social media campaigns for different brands in order to increase their following on social platforms. Amazingly, one of her ideas called #theperfectpair on Instagram was picked up by their client, Dayton K!Continue Reading
Finance Professor Wins Best Paper Award for Creating Insightful, Novel Method of Risk Assessment
Finance professor Yaacov Kopeliovich and his RiXtrema research team colleagues have won the 2015 Peter L. Bernstein Award for Best Paper for their work titled, “Robust Risk Estimation and Hedging: A Reverse Stress Testing Approach.”
The article originally appeared in the Journal of Derivatives in May 2015. It was selected by a three-person review committee and was chosen from a pool of nominations from 11 top financial journals. The judges looked for an original or new approach to the field or subject of study; surprising and/or insightful results or implications; and both practical and academic relevance.Continue Reading
UConn Today – UConn’s student-athletes are often lauded for their on-field achievements, but there’s an equally important – often unseen – dimension to the student-athlete. UConn Today is publishing a series of profiles to highlight the academic prowess of these student-athletes. Follow along as we profile two athletes each month, and provide an inside look at the academic pursuits of these high-achieving student-athletes.
Hartford Business Journal – A new bioinformatics technology developed at the University of Connecticut to power biomedical research and diagnostics received a boost last week when Connecticut Innovations announced a $500,000 investment in Smpl Bio, UConn announced Monday.
Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading
Innovation Destination: Hartford-Michelle Cote is Managing Director of the Connecticut Center for Entrepreneurship & Innovation (CCEI) at the University of Connecticut School of Business. Cote shared insight about the Center and told Innovation Destination: Hartford more about the entrepreneurial programs at UConn.
