Department News

Articles about activities within the academic departments


How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading


In Connecticut, We’re on the Cusp of a Transit Renaissance


History can tell us a lot about the future. Think back to the late 1800s, when many U.S. cities began to grow around train stations. Marketplaces developed as locations where merchants could sell their products, and this attracted customers from all around Connecticut to live and work near the marketplaces.Continue Reading


Aaron McLean ’19: Persistence, Determination Key

Courtesy of UConn Men's Football program
Courtesy of UConn Men’s Football program

School of Business senior Aaron McLean from Southborough, Mass., is enjoying his last year on the UConn football team while simultaneously preparing for a career in business. In a recent interview he shared his dedication to hard work, his love of movies, and insight into the person who is his biggest sideline fan. Continue Reading




Goldman Sachs Partner Leads New SMF in Stamford

Blake Mather retired after 22 years at Goldman Sachs.  Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies. (Nathan Oldham / UConn School of Business)
Blake Mather retired after 22 years at Goldman Sachs. Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies. (Nathan Oldham / UConn School of Business)

The UConn School of Business has established a Student Managed Fund (SMF) program in Stamford, allowing students to learn about investment strategies and then invest a $500,000 endowment under the watchful eye of investment advisers. The original program was established in Storrs in 2000, and has launched the careers of many investment professionals.Continue Reading




‘Do I Really Know You—And Does It Matter?’ Professional Familiarity Strengthens Virtual Work Teams

Colleagues troubleshooting an issue in person and online. (Getty Images)
Colleagues troubleshooting an issue in person and online. (Getty Images)

Knowing that your project partner used to own a business, earned a specialized degree, or is a technology genius can foster improved working partnerships.

But the fact that she likes chocolate ice cream, fast cars, and Major League Baseball isn’t essential to a productive business collaboration, and can even be detrimental to productivity.Continue Reading