Department News

Articles about activities within the academic departments


Hartford’s 4th Annual AI Day Will Offer Businesses, Professionals, Students Opportunities to Navigate Emerging Tech

UConn Today – The first time AI Day was offered in Hartford in 2022, it drew a small but enthusiastic group of 68 participants. It was before the release of ChatGPT, and both the capabilities of the technology and its potential impact on business and society were not widely recognized.

This year, some 800 people are expected at AI Day events spread across two days – a kickoff and thought leadership keynote on Tuesday, April 22, and a day-long learning forum on Wednesday, April 23.

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Business Ethics Expert to Discuss Evolving Role of Religion, Ethics, and the Workplace

UConn Today – It was, perhaps, the most talked-about wedding cake in the history of marriage ceremonies.

In 2012, Masterpiece Cakeshop in Lakewood, Colo., refused to make a custom wedding cake for the marriage of a same-sex couple. The bakery owner objected, saying that the ceremony conflicted with his religious beliefs.

Although the Colorado Civil Rights Commission found the bakery had discriminated against the couple, the U.S. Supreme Court later overturned that decision in 2018. The ruling said the Commission failed to maintain religious neutrality, sidestepping questions about anti-discrimination laws and human rights.

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Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies

UConn Today – CEOs and corporations should integrate legal strategy – an often-overlooked competitive advantage – into the core of their business plans, says Business law professor Robert Bird.

“Legal knowledge is the last great source of untapped competitive advantage in organizations, and the corporations that recognize this can unlock a storehouse of value creation that their rivals might miss,’’ Bird says.

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‘Go Getter’ High School Students Explore Data Analytics Profession at UConn Event: ‘It Looks Like a Fun Career’

UConn Today – Isabella Escobar and Anwesha Gupta, both juniors at Avon High School, spent a few minutes Monday morning in a friendly competition to see whose robot could scoop up more blocks and get them across a goal line.

They were among 40 students from Avon, Farmington, and Capital Preparatory Magnet School in Hartford, who spent part of the day at UConn’s Graduate Business Learning Center, exploring careers in data analytics. The Data Analytics Day event was organized in partnership with Junior Achievement of Southwest New England.

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Managers Can Help Their Gen Z Employees Unlock the Power of Meaningful Work − Here’s How

UConn Today – Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals – those born between 1997 and 2012 – increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals.

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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