Department News

Articles about activities within the academic departments


White House Internship Incredible, Inspirational Says UConn Senior

How many student interns can say they attended a speech by President Obama, met several Cabinet Secretaries, and watched the Marine One helicopter land on the South Lawn of the White House?

David Rifkin, a UConn senior majoring in Business Management, has done all three, while spending this semester as a White House Intern, conducting research and writing reports for government officials.

Simultaneously, Rifkin is researching leadership styles of early presidents, as well as more recent administrations, as part of an independent research project. He plans to present his findings when he returns to campus in the spring semester.

“It is incredible to walk through the White House gates every morning on the way to work,” said the Glastonbury native. “It is truly inspirational to consider that I am working at the very same place as some of the greatest leaders in American history.

“The thrill has not remotely begun to wear off,” said Rifkin, who is also a member of the UConn Honors program. “I still feel the same magic that I did on the very first day.”

Rifkin is no stranger to public service. Last year, he interned for U.S. Senator Richard Blumenthal, and also at the international human rights organization Lawyers Without Borders. He has also been active in student government at UConn.

“I thought that an internship at the White House would take my government and public service interests to the highest level,” he said. “My experience as a White House Intern is incredible. To say I’m enjoying myself would be an understatement. The work is quite demanding, but no work I have ever done has been so rewarding.

“On a more personal level, I hope my White House Internship will give me insight into what career path I want to pursue professionally,” he said. “I also hope to further develop my leadership and professional skills, to prepare myself for future personal and career endeavors.”

Rifkin’s research project is under the supervision of Management Professor Zeki Simsek, who describes Rifkin as focused, engaged, mature, observant, reflective and professional.

“I suspect that he will uncover some intriguing contrasts, as well as commonalities among the U.S. presidents in terms of leadership variables, such as openness to new information, belief systems, interpersonal styles, motivation and more,” Simsek said. He has asked Rifkin to explore whether presidents tend to display a dominant leadership style or a multifaceted one, and whether their styles shape their job performance.

Although Rifkin isn’t yet ready to reveal what he’s learned, he looks forward to presenting his findings upon his return.

“I intend for my research to be of value to all those interested in what constitutes effective leadership,” he said. “I aim to become better informed, through my exploration, of what factors contribute to successful management style at the highest level, in a way that can be generalized to leadership positions in all areas from business to government.”

Rifkin said his UConn experiences, both academically and in student government, helped prepare him for his internship.

Asked whether it will be hard to go back to being a student again, Rifkin said no.

“Although a White House Internship is a once-in-a-lifetime experience, I certainly miss college at the same time,” he said. “I think the skills gained from this internship will actually enhance my future academic experience. I don’t want this internship to end, but I look forward to being back with my college friends, attending classes, and, of course, watching UConn Basketball.”

 


Habitat for Humanity

On November 8, 2014 members of the Real Estate Society volunteered their time in Bristol, Connecticut to work with Habitat for Humanity. Students helped sand and paint newly constructed homes for individuals who would not be able to afford a home without the assistance of Habitat for Humanity and their donors. The students said it was a rewarding and enjoyable experience and look forward to working with the organization in the future.

habitatForHumanity


2014 Cornell Real Estate Competition

A team of real estate students from the University of Connecticut earned third place in a prestigious international case competition on November 4 in New York City, sponsored by Cornell University.The UConn team consisted of William Bartol, Drew Harney, Austin Smyth, Kristine Victor and Patrick Nista. Francesca Michel was the alternate
.UConn Students
John Glascock, director of the Center for Real Estate and Urban Economic Studies, said that the UConn students gave an excellent presentation and secured the honor despite fierce global competition from top-rated schools, including McGill, University of Sydney, Cornell, Brown and NYU.
To read more about the competition click here

Yale Professor Vineet Kumar Visits UConn

vOn the invitation of the Marketing Department, Professor Vineet Kumar from Yale School of Management gave a research seminar about “The marketing impacts of operations and technology: the case of movies by mail” on Friday, November 7th. This research examines the rental-by-mail (RBM) business model, often called the “Netflix” business model. By developing a dynamic structural framework that is applicable for a variety of RBM services that include movies, games and books, he investigates consumers’ consumption and purchase decisions. His analysis suggests that consumers are forward-looking and strategically plan their consumption to maximize inter-temporal utility under the constraints of instantaneous quota and mailing time. Based on these insights on consumer behavior, he uncovers the optimal pricing and plan menu for the firm.

Vineet Kumar is Assistant Professor of Marketing at Yale School of Management. He received a Ph.D. in Industrial Administration from Carnegie Mellon University and taught at Harvard Business School as Assistant Professor of Business Administration from 2010 to 2014. His research interests focus on digital and social strategy. He has published in Marketing Science, Marketing Letters, and Harvard Business Review.

 


Vote for UConn by 11/21!

PwC ChallengeTime is running out! Your vote can send our team to another national championship!

The UConn Trailblazers—a team of five talented accounting students—is hoping to compete in the prestigious PricewaterhouseCoopers (PwC) Challenge national case competition in New York in January.

To get there, the team must defeat Villanova, Texas, Arizona and Gonzaga by getting the most votes on Facebook. Only the top vote-getter may attend.

Trailblazer team members include Katie PontoniecLauren ConsoliJack MurphyGiovanni Ninivaggi and Daniel Francoeur.

“There are five semifinalist teams, and the team that has the most votes when the polls close on Friday will go to New York in January to make their presentation to the national leadership of PwC,” said Professor David Papandria of the Accounting Department. “This is a big deal. Dozens of teams participated in the challenge, and our UConn team is so close.”

You can click on the link below to vote. Please vote once a day through Friday to help our team. Thank you!

Vote here »

Tell your friends to vote!


A “Taylor-Made” Experience: How Social Media Marketing Brought Me Into Taylor Swift’s World

TSwift2

As a marketing major entering my senior year at UConn, I discussed the idea of doing an independent study with my advisor about how artists leverage social media marketing in the music industry. Starting off, I needed to pick a specific artist and track their use of social media to investigate its effect on music sales. Needless to say, I picked Taylor Swift, who I’ve been an active fan of for years.

Throughout September, I researched Swift’s social media evolution from creating a MySpace account up through her joining Twitter, Instagram and Tumblr. I simultaneously reviewed her music sales and chart positions to see if I could connect the link between social media and sales. I noticed that Swift develops personal relationships with her fans by using social media as a channel to communicate not only her music, but also herself, as a person.

On a Thursday afternoon in early October I received a call from Swift’s team asking me to be a part of an exclusive Taylor Swift-related opportunity in two days. The invitation sounded almost too good to be true. So Saturday afternoon I traveled to Rhode Island, and I was subsequently shuttled over to Swift’s home. The entire experience was surreal.

I spent Saturday night at her home with several other fans and essentially hung out with Taylor Swift. We listened to the new album “1989” and got to hear the personal stories behind the songs. The listening session ended with a dance party to the lead single off the album “Shake It Off” where she singled me out amongst the crowd to dance with until the end of the song. Needless to say, I felt as if I was living in a daydream. That night we learned Swift and her team selected us because they had been looking for everyday, loyal fans on social media for months. Ironically, I became a part of my own social media project!

T-Swift-2Upon getting home, I posted a Polaroid picture of Taylor and myself from the night on my social media accounts, and even my close friends were quick to dismiss it as photoshopped. The next morning, I woke up to find Taylor, herself, had Tweeted and Instagrammed our photo, validating the entire experience and essentially bringing my social media project full-circle.

A few weeks later, she posted a YouTube video that shows a behind-the-scenes look at the Secret Sessions she held at each of her four homes across the country. Fortunately, my one-on-one dancing session made the cut, which allows me to relive the entire experience.

So here I am back in the present, and all I can ask myself is this: what could the future possibly hold for me now? To be honest, I don’t have an answer, but I think Swift sums it up best with this lyric,

“It’s like I’ve got this music in my mind saying it’s gonna be alright.”

And it will be.

-Marc Castonguay


Faculty Research: A Firm-Driven Approach to Global Governance and Sustainability

American Business Law Journal (forthcoming)

Stephen Park and Gerlinde Berger-Walliser.

The multifaceted role of multinational corporations as quasi-regulators is of growing importance to international business. Corporations increasingly participate in two kinds of international rulemaking: (i) non-binding “soft” law standard setting; and (ii) self-regulation through private rules and standards. Soft law and private regulation often fill governance gaps left by incomplete and/or ineffective governmental regulation. One of the most prominent examples is sustainability rulemaking, in which corporations have become increasingly active due to their growing awareness of the directly-borne costs of environmental degradation and the potential strategic benefits of corporate social responsibility.Continue Reading


CPAs Present Grants to University of Connecticut Accounting Department, Accounting Society, Beta Alpha Psi Chapter

CTCPA Educational Trust Fund Trustee Katherine McNair, CPA (left) presents grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter.  Accepting the awards are University of Connecticut representatives (from left) students Grace Kim, Sarah Levis, Instructor-In-Residence and Assistant Department Head for Undergraduate Programs David Papandria, and Professor and Accounting Department Head Dr. Mohammed Hussein.
CTCPA Educational Trust Fund Trustee Katherine McNair, CPA (left) presents grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter. Accepting the awards are University of Connecticut representatives (from left) students Grace Kim, Sarah Levis, Instructor-In-Residence and Assistant Department Head for Undergraduate Programs David Papandria, and Professor and Accounting Department Head Dr. Mohamed Hussein.

Representatives of the Educational Trust Fund of the Connecticut Society of Certified Public Accountants (CTCPA) recently presented grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter.  These awards were given during an annual joint dinner meeting of the CTCPA Educational Trust Fund and the CTCPA Student Outreach and Career Awareness Committee held recently at Cascade in Hamden.

The Educational Trust Fund exists to help tomorrow’s CPAs today. It does so by providing financial support directly to students, accounting departments, and accounting clubs at Connecticut colleges and universities recognized by the Connecticut State Board of Accountancy.

The Connecticut Society of CPAs is celebrating more than 100 years of service to membership and community alike.  CTCPA has a membership of almost 6,000 individuals in public practice, business and industry, government, and education.  Its function is to advocate on behalf of the accounting profession, foster a professional community among CPAs, and provide continuing education opportunities as well as a comprehensive peer review program and a variety of membership services for CPAs in Connecticut.



Faculty Attend Workshop on Brain, Learning; Dartmouth Prof Offers Suggestions on Retaining Knowledge


Faculty Workshop
Many people think of the human brain as like a giant filing cabinet. Just open the right drawer, pull out a folder, and it will be loaded with all the information you need.

In fact, retrieving information is more like going on an archaeological dig, said G. Christian Jernstedt, professor emeritus of psychological and brain sciences at Dartmouth College.

“We find fragments and we assemble them into something meaningful,” he said. “That’s why we rummage around in our brains for the answers. Sometimes there isn’t even a correct answer. It’s the thinking that is the important part.”

Jernstedt spoke to 60 faculty and graduate students Oct. 31 at a workshop titled, “Perspectives on Learning, Teaching and the Brain.” Jernstedt specializes in human learning and speaks around the world about cognitive, social, behavioral and educational neurosciences.

During the full-day workshop, he talked about emerging research on increasing the ability to learn, building effective learning habits, and different ways to evaluate what has been learned.

Management Professor Travis Grosser said the lecture was fascinating. “I wanted to learn more about how the brain works and how to apply that knowledge in the classroom,” he said. “I appreciate that the School of Business is helping us become better teachers and helping us grow and develop our professional skills.”

Some 150,000 articles and books have been written about the human brain in recent years, Jernstedt said. Among his findings is that the more engaged a person is, the more active their learning becomes.

“Memory is constructed, it isn’t a passive situation. If it is an active process, it works,” he said. “The person who is ‘doing’ is the person who is learning.”

That’s why taking notes is more effective than listening; why talking to others is better than learning alone, he said.

What happens when you use an area of the brain a great deal? Before GPS was widely used, London cabbies had to study maps of the city until they knew every road. For them, the centers of the brain that learn place, direction and navigation blossomed. “When you use the brain, it changes,” he said.

But while some changes are universal, every individual learns differently. In fact, the human brain is a bit like a novelist, Jernstedt said.

“Our brain makes up stories about reality,” he said. “Our stories vary by experience. We all see things differently.”

For an example, he showed an abstract picture of a man and woman engaged in an embrace. When the same picture was shown to young children, they saw porpoises in the photo because their frame of reference is different, he said.

“So when we develop courses, programs and schools, it is important to recognize that how people code and retain information varies, depending what’s happened to them,” Jernstedt said.

The human brain contains 20 billion cells just for thinking, he said, yet we are most successful when we tackle one task at a time. “People who say they ‘multitask’ either do it poorly, or are really shifting between tasks,” he said.

Research by a jam-and-jelly company also indicates that too many options are overwhelming. On the days when customers could sample 20 or more types of jam, only 3 percent bought the product. When offered only five varieties, 30 percent of the customers purchased jam. Too many choices leads to indecision, he said.

In another analogy, Jernstedt noted that the tiger beetle runs about 5 1/2 miles per hour, but it does so in bursts, and then freezes, because its brain is filled up and it needs to rest it. Likewise, it is important for humans to take intellectual breaks in the classroom, and for faculty to build in time for students to process and reflect, he said.

The human brain is a powerful tool, he said. “This organ can do extraordinary things when we find out how to use it,” he said. With practice, people can even change the speed at which the brain operates.

Marketing Professor David Norton said he attended the workshop because he was interested in strategies to help his students. “We are asking them to learn a great deal in a rather short amount of time,” he said. “I’m interested in anything that helps to communicate that information more efficiently.”

“The biggest opportunity is to bridge science with practice,” said Management Professor Kevin Thompson, noting that students tend to retain only about 10 or 15 percent of what they hear in a lecture. “I’m here to find out what we can take away to help or improve learning for our students.”