Marketing


U.S. News Ranks UConn Undergrad Business Program in the Top 50 Nationwide

Uconn Today – In a new report released on Monday, U.S. News & World Report ranked the undergraduate program at the UConn School of Business among the Top 50 in the nation.

The program is ranked No. 47, based on peer assessment by deans and senior faculty members at other highly-regarded colleges. UConn tied with UMass for the top public undergraduate business education in the New England.

Read article


School of Business Welcomes Four Experienced Faculty to its Ranks

UConn Today – The School of Business has added four faculty members to its ranks, all with extensive classroom experience. The new professors include a trio of OPIM experts, who will be based in Stamford, and a former LEGO-company innovator who is joining the Marketing Department.

Read article


Big Changes for Big Business as EU Human Rights Law Nears Enactment

UConn Today – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.

Read article


Many global corporations will soon have to police up and down their supply chains as EU human rights ‘due diligence’ law nears enactment

The Conversation – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.

The European Parliament approved a draft of the new rules in June 2023, and now EU member states and the European Commission will negotiate to finalize the law, which is expected to begin rolling out in phases a few years from now

Read article


Ask the Experts – Car insurance in Connecticut

Wallethub – We ask Kevin McEvoy:What does it say about car insurance companies that so many have celebrity endorsers?

Car insurance companies, as well as all insurance companies, need to find ways to differentiate themselves from competition. This is not an easy thing to accomplish when the product is not something consumers enjoy thinking about or purchasing. Plus, products can appear so similar.

Read article


Ask the Experts – Best Low Interest Credit Cards

Wallethub – We ask Robert Bird: Does the definition of a “low interest” credit card change over time?

A low-interest credit card has a lower-than-average annual percentage rate of interest for the credit used. Low is a relative term, and can change over time as market rates for interest also change. For example, the Federal Reserve occasionally increases its interest rate on the federal funds rate, which is the interest rate for interbank lending. An increase in that rate in turn may cause interest rates on credit cards to rise as well.

Read article


Marketing Professor Bill Ryan is Honored with Undergrad Career Mentor Award

UConn Today – Marketing professor Bill Ryan has been selected as the recipient of the Student Nominated Undergraduate Faculty Career Mentor of the Year for the 2022-2023 academic year. The award is presented to an individual who has exceled as a career mentor.

Read article



Nine Named To Fulbright US Student Program For 2023-24

UConn Today – Nine UConn students have been selected as recipients of a grant through the Fulbright U.S. Student Program for the 2023-24 academic year. The program provides grants for individually designed study and research projects or for English teaching assistantships around the world. Students meet, work, live with, and learn from the people of the host country, sharing daily experiences.

Read article


Alumna Melinda Brown Tells Class of 2023 to Make Great Plans, Know When to Pivot, Work in the Office Sometimes

UConn Today – Leave it to a fashion-industry titan to offer UConn business students some words of wisdom that will likely never go out of style.

Alumna Melinda Brown ’77 (BUS) ’85 MBA shared her business perspective based on 40 years working in global consumer products and luxury retail companies.

Read article