Marketing


Internship Success Story: Cameron Miller

Cameron Miller, a senior Marketing Major with a DMA concentration and a Communication minor, was the Primary Marketing Research intern for Travelers’ Enterprise Market Research team this summer. He learned of the opportunity through an email sent from the Marketing Department and reached out to the Human Resources contact provided. The contact got him started with the interview process and Cameron was eventually offered the position. Continue Reading



Internship Success Story: Melissa Birnbaum

Melissa Birnbaum, a junior Marketing major, was an Audience Marketing Intern at Penske Media Corporation this past summer. PMC is a digital media, publishing and information services company that owns publications like Women’s Wear Daily (WWD) and Variety magazine. Melissa had the chance to apply through a referral who introduced her to the company. Continue Reading


Building a Culture of Corporate Compliance

This event has been cancelled.

Executive Breakfast | Building a Culture of Compliance | Nov. 15, 2016

Corporate compliance is one of the hot-topic issues in business today, and it will be the the subject of a Nov. 15 Executive Education breakfast program, “Building a Culture of Compliance,” offered by the University of Connecticut School of Business at its Stamford Campus. Continue Reading



Internship Success Story: Eliza Conrad

Eliza Conrad, a dual-degree student with majors in Business Management and Political Science, interned at Deutsch Family Wine & Spirits in Stamford, Conn. over the summer. Her official position was the Brand Management Intern for Josh Cellars Wines. Eliza applied for the position through the company’s Human Resources Department and completed a full day of interviews plus dinner with her future supervisors before being offered the position. Continue Reading


UConn Called Key to Stamford’s Business Future

News times – The University of Connecticut maintains its headquarters upstate, but its brand is quickly growing in the state’s southwestern corner.
The launch last week of a Stamford conference for businesswomen shows that university officials are intent on expanding UConn’s presence in the city through more programming and closer ties with the local business community.


PROMESA and Puerto Rico’s Pathways to Solvency

Harvard Law School Forum on Corporate Governance and Financial Regulation – Facing a self-declared “death spiral” of public debt, the Governor of Puerto Rico announced a debt moratorium earlier this year, halting payments to bondholders. A series of missed payments followed, including a landmark default on constitutionally guaranteed bonds in July. At the same time, Congress passed the Puerto Rico Oversight, Management, and Economic Stability Act (PROMESA or “promise” in Spanish), which combines a debt restructuring system with federal controls over the island’s finances. But enacting PROMESA is only a first step. Coordination and engagement with creditors is the next step—and an even more complicated one—in Puerto Rico’s long journey towards solvency and fiscal stability.


Internship Success Story: Shayla Belanger

Shayla Belanger, a junior Marketing major, worked at Julia Balfour, LLC as their Digital Content Management Intern over the summer. Julia Balfour, LLC is a full-service creative agency based in East Haddam, Conn. specializing in all aspects of digital marketing from web design to web advertising. Shayla met recruiters at the Spring 2016 Career Fair. Continue Reading


‘Their Success is My Success’

Kevin McEvoy (Nathan Oldham/UConn School of Business)
Kevin McEvoy (Nathan Oldham/UConn School of Business)

Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award

Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.

Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners.  Continue Reading