Marketing


An Efficient Investment-Risk Model of Compliance

The CLS Blue Sky Blog– Corporate compliance — the internal processes that firms use to ensure that their employees do not violate applicable laws and regulations — has become big business. Regulation of business continues to grow, punctuated by landmark laws that have re-shaped the financial services (the Dodd-Frank Act) and health care (the Affordable Care Act) industries in the United States. Further, federal regulators have…


Bird Speaks About Conscious Capitalism

Portrait of Robert Bird.
Robert Bird (Nathan Oldham/UConn School of Business)

UConn Business Law Professor Robert Bird was a panelist at a presentation on “Conscious Capitalism” on Nov. 17 at the Toyota Oakdale Theatre in Wallingford, Conn., sponsored by the Greater New Haven Chamber of Commerce.

The presenters discussed conscious capitalism—business enterprises that follow a strategy in which they seek to benefit both human beings and the environment—its purpose and vision and what’s happening on a global scale.

Other participants included Doug Rauch, former president of Trader Joe’s, Larry Bingaman, president and CEO of the South Central Connecticut Regional Water Authority and Kate Emery, founder and CEO of The Walker Group, a technology services firm.


Internship Success Story: Jacqueline Ho

Jacqueline Ho is a senior Communication and Marketing major. She spent her summer as a Public Relations Intern at Eric Mower and Associates (EMA) in New York City. EMA is a full-service advertising and marketing agency and the New York City office specializes in public relations for the travel industry. Jacqueline called the NYC office in early May, inquiring if they were still hiring, and sent over her resume. Fortunately, they were still looking for one more intern to join the team over the summer! She completed an interview and a writing assignment before being offered the position. Continue Reading


Internship Success Story: Taylor Vanfleet

Taylor Vanfleet, a senior Finance major with a minor in Professional Sales Leadership, interned for Virtus Investment Partners over the summer with the internal sales desk. She obtained her sales internship by connecting with a company recruiter at the Sales Competition event in Fall 2015. The Sales Competition event is a class event open to students in MKTG 3452, Professional Selling, and MKTG 3454, Sales Management and Leadership. Continue Reading




Internship Success Story: Claire Messina

Claire Messina, a junior Marketing major, worked for Liberty Mutual Insurance as a Sales Intern last summer. As a member of Pi Sigma Epsilon, Claire had the opportunity to network with representatives from Liberty Mutual at a golf outing event hosted by the fraternity. She connected with one of the representatives at the event and through him, was introduced to a campus recruiter. Continue Reading


Need for Compliance Officers Skyrockets

Business man signing a contract.

School of Business Partners with UConn Law to Offer New Certificate in Corporate/Regulatory Compliance

The University of Connecticut School of Business and the School of Law have partnered to create a certificate program in Corporate and Regulatory Compliance in response to the business community’s growing demand for risk-avoidance expertise.

“This is one of the fastest-growing specialties in business today and, with the right credentials, experts are commanding top jobs,” said Business Law Professor Robert Bird. Bird is one of the co-founders of the graduate-level program with Peter Lindseth, the Olimpiad S. Ioffe Professor of International and Comparative Law and Director of International Programs at UConn Law. Continue Reading


Brainstorming, Friendships & Mansions

Group photo of Alexis Flowers, Southern University of Baton Rouge; Tshepo Makobela, University of Johannesburg; Alison Witschonke, University of Vermont; and Laura Van Eeckhoudt, Belmont University.
From left: Alexis Flowers, Southern University of Baton Rouge; Tshepo Makobela, University of Johannesburg; Alison Witschonke, University of Vermont; and Laura Van Eeckhoudt, Belmont University. (UConn School of Business)

CIBER Challenge Gives Students an Advantage in the Workplace

Career advice from GE executives, a scavenger hunt at Newport, R.I.’s famous mansions, a brain-teaser on global transportation, and a chance to meet business students from around the globe highlighted the 2016 UConn CIBER Case Challenge. Continue Reading


Internship Success Story: Cameron Miller

Cameron Miller, a senior Marketing Major with a DMA concentration and a Communication minor, was the Primary Marketing Research intern for Travelers’ Enterprise Market Research team this summer. He learned of the opportunity through an email sent from the Marketing Department and reached out to the Human Resources contact provided. The contact got him started with the interview process and Cameron was eventually offered the position. Continue Reading