Marketing


Pursuing Your MBA Could Be A Matter Of Looking Out Your Window…

HYPE Blog– Master degrees in Business Administration (MBAs) seem like they’re a dime a dozen. And if you look at any compiled list of colleges and universities that offer MBAs, it certainly looks like it. But there are a small number of schools that can boast their MBA return on investment (ROI) are “among the best in the country with affordable tuition and competitive base salaries”. Wouldn’t it be awesome if you could say you got your MBA from a school that ranks in the top 25 public universities by US News, or in the top 100 MBA programs by the Financial Times, or in the top schools by Forbes Magazine and Business Week?


The Right to Disconnect

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French People Say ‘Non, Merci’ to After-Hours Work; Should U.S. Employees Follow?

A new ‘Right to Disconnect’ law that went into effect on Jan. 1, 2017 gives French employees a qualified legal right to ignore work emails outside of normal business hours.

Designed to reduce work-related stress and decrease employee burnout, the law requires companies with 50 or more employees to form policies with their workers that limit work-related technology use after hours. Continue Reading


Special Economic Zones and the Perpetual Pluralism of Global Trade and Labor Migration

Georgetown Journal of International Law, Vol. 47, No.4 (2016)

Stephen Park

When we think about the legal drivers of globalization, why does the free movement of people lag so far behind the free movement of goods and services? While agreements to lower barriers to cross-border trade are enforced by global legal rules and institutions, national governments indisputably control and limit cross-border labor migration. However, the relationship between trade and labor migration in international law is anything but clear-cut and simple. Rather, as this Article shows, it is ad hoc, decentralized, and pluralistic. This Article focuses on the use of Special Economic Zones (SEZs) as an illuminating example. SEZs enable countries to selectively open borders to higher-skilled foreign workers while maximizing economic returns and minimizing socio-political costs. While advantageous to individual countries, this Article argues that the pluralistic status quo hinders comprehensive initiatives to harmonize the liberalization of trade and labor and promote freedom of movement in international labor markets. Full article.

35 Best Master’s in Marketing Degrees for 2017

College Choice– We have collated the average credit hour cost, the amount of financial aid students receive, the academic reputation of the university, and PayScale’s average early career salary for the school’s graduates, and have thus arrived at, hands down, the country’s best programs. And, clearly, “best” for us means reputation, but also affordability, return on investment, and accessibility. Our information comes from PayScale, U.S. News & World Report, U.S. Department of Education, and the universities and colleges’ websites.


I’ve Got to Buy That!

Lenovo Thinkpad X201 Notebook (iStock)

Best Mergers and Acquisitions Significantly Enhance Consumers’ Perception of Products

Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.

Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading



Conair Faces Close Attention After Cuisinart Recall

Stamford Advocate– As Stamford-based Conair replaces 8 million blades used in its Cuisinart food processors, which have been linked to mouth injuries from fragments of cracked blades, customers and regulators are closely watching its handling of the recall. The prevalence and speed of social media only heightens attention.

“They have to get on top of this, be transparent and open and stay ahead of the social media curve,” said Kevin McEvoy, an assistant professor in the University of Connecticut’s business school. “The brand equity is going to be damaged for Cuisinart — but how much damage and for how long depends on how they respond.”


Towards Sovereign Equity

Stanford Journal of Law, Business, and Finance, Vol. 21, No. 2 (2016)

Stephen Park, Tim R. Samples

Sovereigns are unique market participants in the global financial system, and sovereign debt markets largely operate in a legal and regulatory void. This Article adds an important and timely perspective by examining the concept of equity in sovereign debt finance. Governments, unlike corporations, rely almost exclusively on debt to externally finance their investments and operations. GDP-linked securities, which provide interest payments indexed to the sovereign issuer’s rate of growth, are sovereign debt instruments with certain equity-like characteristics. This Article considers whether innovation towards sovereign equity can help mitigate problems associated with sovereign debt crises. To address this question, we analyze the use of GDP-linked securities in recent sovereign debt restructurings by Argentina, Greece, and Ukraine. Drawing on this analysis, we explore more broadly the legal implications of sovereign equity, and conclude that these applications offer opportunities to help manage sovereign finance in the absence of readily enforceable international financial regulation. Full article.



Contracting for Innovation and Innovating Contracts

Journal of Strategic Contracting and Negotiation (2016)

Thomas D. Barton, Gerlinde Berger-Walliser, Helena Haapio

This special issue of the Journal of Strategic Contracting and Negotiation (JSCAN) is devoted to “contracting for innovation and innovating contracts.” From the inception of planning for the issue, the co-editors hoped to attract contributions from a full range of professionals engaged in contract theory and practice: research academics, contract managers, corporate executives, and legal counsel, plus what JSCAN Editor-in-Chief Tyrone Pitsis told us are called “pracademics:” those who straddle research and commercial environments, making concrete contributions through collaborative projects, experiments, interviews, software development, or theory-building. JSCAN is a natural publication outlet for such partnerships, since so many of the 40,000 worldwide members of the International Association of Contract and Commercial Management (JSCAN’s parent organization) are thought-leaders in every aspect of commercial contracting. Full article.