Stamford Advocate– Several marketing experts said they expected the new lineup to improve consumers’ perception of the brand.
Marketing
Business and Human Rights

UConn Expertise Helps Strengthen United Nations’ Global Initiatives on Responsible Business Conduct
When a United Nations committee met last month in Geneva, Switzerland, to prepare new guidance on business and human rights, six UConn faculty offered suggestions to bolster the international treaty. Continue Reading
Consumers On the Move
UConn Researcher Finds ‘Mobile Geo-Targeting’ Can Be a Powerful Tool for Business Growth
With the typical American consumer spending three hours a day on a smartphone, savvy companies are quickly trying to capitalize on new technology that allows them to market their businesses electronically. Continue Reading
Cinthia B. Satornino Joins Business Faculty

Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students
Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading
Emeritus Spotlight: Karla Fox

Professor Emeritus Karla Fox Remains Busy – With Varied Pursuits
Since retiring from UConn, where her last full-time appointment was Interim Dean, Karla Fox has kept busy with a number of civic activities. Continue Reading
Students Weigh In On Law Granting ‘Right to Disconnect’ From Work Emails After Hours
The Daily Campus– In a world of heavy smartphone use, nearly everyone can relate to constant notifications and the “ping” signaling the arrival of another email in their inbox. This year, French employees gained a legal privilege through the “Right to Disconnect” law, which grants them the ability to put their work emails aside outside of normal business hours.
Pursuing Your MBA Could Be A Matter Of Looking Out Your Window…
HYPE Blog– Master degrees in Business Administration (MBAs) seem like they’re a dime a dozen. And if you look at any compiled list of colleges and universities that offer MBAs, it certainly looks like it. But there are a small number of schools that can boast their MBA return on investment (ROI) are “among the best in the country with affordable tuition and competitive base salaries”. Wouldn’t it be awesome if you could say you got your MBA from a school that ranks in the top 25 public universities by US News, or in the top 100 MBA programs by the Financial Times, or in the top schools by Forbes Magazine and Business Week?
The Right to Disconnect

French People Say ‘Non, Merci’ to After-Hours Work; Should U.S. Employees Follow?
A new ‘Right to Disconnect’ law that went into effect on Jan. 1, 2017 gives French employees a qualified legal right to ignore work emails outside of normal business hours.
Designed to reduce work-related stress and decrease employee burnout, the law requires companies with 50 or more employees to form policies with their workers that limit work-related technology use after hours. Continue Reading
Special Economic Zones and the Perpetual Pluralism of Global Trade and Labor Migration
Georgetown Journal of International Law, Vol. 47, No.4 (2016)
35 Best Master’s in Marketing Degrees for 2017
College Choice– We have collated the average credit hour cost, the amount of financial aid students receive, the academic reputation of the university, and PayScale’s average early career salary for the school’s graduates, and have thus arrived at, hands down, the country’s best programs. And, clearly, “best” for us means reputation, but also affordability, return on investment, and accessibility. Our information comes from PayScale, U.S. News & World Report, U.S. Department of Education, and the universities and colleges’ websites.
