Stamford Advocate– A growing number of prosecutors and politicians accuse Purdue Pharma of fueling the national opioid crisis. The maker of the maligned opioid OxyContin says there is another side to the story.
Marketing
New York’s Suit Against Purdue Pharma Could Have Major Impact
Stamford Advocate– New York City this week added a new dimension to the legal crisis facing Purdue Pharma.
The nation’s largest city is suing several pharmaceutical firms including Stamford’s Purdue, one of the most prominent of the many lawsuits that blame the company for fueling the opioid crisis.
‘Udder’ Geniuses
Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm
While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
Purdue Pharma, Prosecutors Continue Dialogue
Stamford Advocate – As a growing number of states pursue legal action against Purdue Pharma for allegedly stoking the nation’s opioid crisis, both sides are seeking to avoid protracted and costly cases.
‘Thirty Ideas Are Better Than One’
Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students
The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading
Fall 2017 Research Newsletter
Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
The Power of Empathy
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
Dean’s Report 2017
UConn School of Business Dean’s Report 2017
Unlike Any Other Place
As we approach the final weeks of 2017, the School of Business is growing, thriving and delivering its best to our students, wherever they may be.
Excitement has been at fever pitch in the last few months. We have celebrated phenomenal growth in our campuses, our programs and our student enrollment. Continue Reading
UConn Hosts CIBER Case Challenge
CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)
Unique Competition Requires Strong Knowledge; Fosters Quick Team Bonding, Personal Growth
The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading