News Times– OxyContin maker Purdue Pharma ranked as the top donor among a group of five pharmaceutical companies that poured millions of dollars during the past five years into prominent nonprofits supporting large-scale opioid use, according to a new report from U.S. Sen. Claire McCaskill.
Marketing
Professor Stephen Park Named Satell CSR Fellow
Solutions to Climate Change, Poverty, Other Social Challenges Require Collective Effort, New Approaches
Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility.
“The School of Business is deeply invested in the development of corporate social responsibility guidelines and shares the belief that this work is of utmost importance,” said Dean John A. Elliott. Continue Reading
Purdue Faces Uphill Battle to Overcome Opioid Controversy
New York’s Suit Against Purdue Pharma Could Have Major Impact
Stamford Advocate– New York City this week added a new dimension to the legal crisis facing Purdue Pharma.
The nation’s largest city is suing several pharmaceutical firms including Stamford’s Purdue, one of the most prominent of the many lawsuits that blame the company for fueling the opioid crisis.
‘Udder’ Geniuses
Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm
While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
Purdue Pharma, Prosecutors Continue Dialogue
Stamford Advocate – As a growing number of states pursue legal action against Purdue Pharma for allegedly stoking the nation’s opioid crisis, both sides are seeking to avoid protracted and costly cases.
‘Thirty Ideas Are Better Than One’
Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students
The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading
Fall 2017 Research Newsletter
Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
The Power of Empathy
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading