Marketing


With Less Than 80 Days to Regulatory Deadline, Neo4j Urges Organizations to Turn GDPR Compliance Into Strategic Advantage

PR Newswire– In lead-up to GDPR’s looming May 25, 2018 deadline, Neo4j, the market leader in connected data, is urging any company that is investing in GDPR compliance to use those investments for a long-term, strategic advantage. As part of that effort, Neo4j is offering an interactive, personalized demonstration and solution assessment, which shows organizations how to use connected data to meet GDPR compliance, and also how to turn those compliance investments into a strategic advantage.


How Visual Technologies Influence Virtual Teams

Persuasion word cloud

Professor Lurie Discovers Visual Technologies Foster Persuasion, Agreement among Virtual Teams

In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading




Professor Stephen Park Named Satell CSR Fellow

Stephen Park (UConn School of Business)

Solutions to Climate Change, Poverty, Other Social Challenges Require Collective Effort, New Approaches

Business Law Professor Stephen Park has been named to the newly created position of Satell Fellow in Corporate Social Responsibility.

“The School of Business is deeply invested in the development of corporate social responsibility guidelines and shares the belief that this work is of utmost importance,” said Dean John A. Elliott. Continue Reading




‘Udder’ Geniuses

Oakridge Dairy
Oakridge Dairy, a sprawling, 1,600-acre farm, has recently invested in new facilities and modern equipment to care for its 2,500 cows and is looking to agri-tourism as a means of offsetting the cost of modernization. (Seth Bahler/Oakridge Dairy)

Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm

While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading