Stamford Advocate – Vineyard Vines, the preppy clothing company known for its smiling-whale logo, has launched one of its largest initiatives by teaming up with retailing giant Target.
Marketing
Many sue OxyContin maker, but not its own city: Stamford
Opioids: Boston trial opens what could be year of reckoning for executives
The Quest for Joy
Medium – A Q&A with Professor Robin Coulter about Marie Kondo, the psychology of clutter, and what it means for marketers.
Purdue Pharma to research non-opioid treatments
Daily Heralds – Purdue Pharma, the controversial maker of OxyContin, and eyecare-pharmaceutical firm Ocular Therapeutix has announced a research partnership aiming to develop non-opioid pain treatments.
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Ph.D. Candidates: From Writing Prose to Writing Pros
Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading
Op-ed: What saying ‘Happy Holidays’ says about us
Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.
Dean’s Report 2018
Entrepreneurship
When entrepreneur Peter J. Werth pledged more than $22 million to the University of Connecticut last winter, for the creation of the Werth Institute for Entrepreneurship & Innovation, a new chapter was written in UConn’s history.Continue Reading
Students Visit RazorFocus, Learn Marketing Research
The UConn Marketing Club in Stamford recently visited RazorFocus, a marketing research company located near the campus.Continue Reading
For Olympic Athlete the Goal is Dual Degrees

The day before he ran the 2018 Hartford Half Marathon, Donn Cabral attended a seminar called “A Lawyer’s Primer on Blockchain.” After he won the race, he headed home to tackle a take-home exam for a course called “Motivating Individuals and Teams.”Continue Reading