Marketing

Do Firms Use Brands to Circumvent Regulatory Requirements?

Posted on March 21, 2019April 12, 2019 by Claire Hall

Young Business Children Make Faces Holding Lots of Money — (istockphoto.com)

Have large financial companies secretly circumvented government regulations designed to safeguard vulnerable investors from bad decision-making? Continue Reading

Do Firms Use Brands to Circumvent Regulatory Requirements?

Posted on March 21, 2019April 5, 2019 by Claire Hall

Have large financial companies secretly circumvented government regulations designed to safeguard vulnerable investors from bad decision-making?Continue Reading

XFL still working to clinch TV deal

Posted on March 14, 2019April 2, 2019 by Scott Slater III

The Hour – Eleven months from kickoff, the XFL has its teams, host cities and many of its coaches. It does not have a TV deal — at least not yet.

Waterbury Hosts Business and Human Rights Lecture Series

Posted on March 12, 2019 by Claire Hall, Courtney Akerley

An exterior view of the Waterbury Campus. (UConn photo)

Former Timex executive Bob Werner will be the keynote speaker during the second of a three-part lecture series on business and human rights, hosted at the UConn Waterbury campus. Continue Reading

Vineyard Vines to Launch Target Collection

Posted on March 11, 2019March 15, 2019 by Melissa Ferrigno

Stamford Advocate – Vineyard Vines, the preppy clothing company known for its smiling-whale logo, has launched one of its largest initiatives by teaming up with retailing giant Target.

Many sue OxyContin maker, but not its own city: Stamford

Posted on March 4, 2019April 2, 2019 by Scott Slater III

Westport News – Six of the state’s 10 largest cities, and hundreds of others across the country, have sued OxyContin maker Purdue Pharma. So has Connecticut’s attorney general and more than 30 of his counterparts.

Opioids: Boston trial opens what could be year of reckoning for executives

Posted on February 27, 2019March 1, 2019 by

The Guardian – Drug company executives appearing in court in Boston this week have been accused of running “a criminal enterprise” and putting greed before patient safety as they pushed prescription narcotics during the opioids crisis, blighting the health of America.

The Quest for Joy

Posted on February 5, 2019 by Melissa Ferrigno

Medium – A Q&A with Professor Robin Coulter about Marie Kondo, the psychology of clutter, and what it means for marketers.

Purdue Pharma to research non-opioid treatments

Posted on January 9, 2019December 18, 2020 by Scott Slater III

Daily Heralds – Purdue Pharma, the controversial maker of OxyContin, and eyecare-pharmaceutical firm Ocular Therapeutix has announced a research partnership aiming to develop non-opioid pain treatments.

Read article

Ph.D. Candidates: From Writing Prose to Writing Pros

Posted on January 3, 2019October 13, 2022 by

Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester. (Nathan Oldham / UConn School of Business) — Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading

School of Business

About the School

Campuses

News & Events

Contact

Undergraduate Degree

Graduate Programs

MBA Programs

Specialized Masters

Professional Development

Overview

Academic Areas

Faculty & Ph.D.s

Research Centers

Recruit

Centers, Institutes, & Initiatives

Experiential Learning

Contact

Marketing

Do Firms Use Brands to Circumvent Regulatory Requirements?

Do Firms Use Brands to Circumvent Regulatory Requirements?

XFL still working to clinch TV deal

Waterbury Hosts Business and Human Rights Lecture Series

Vineyard Vines to Launch Target Collection

Many sue OxyContin maker, but not its own city: Stamford

Opioids: Boston trial opens what could be year of reckoning for executives

The Quest for Joy

Purdue Pharma to research non-opioid treatments

Ph.D. Candidates: From Writing Prose to Writing Pros

Upcoming Events