Former Timex executive Bob Werner will be the keynote speaker during the second of a three-part lecture series on business and human rights, hosted at the UConn Waterbury campus. Continue Reading
Medium – A Q&A with Professor Robin Coulter about Marie Kondo, the psychology of clutter, and what it means for marketers.
Daily Heralds – Purdue Pharma, the controversial maker of OxyContin, and eyecare-pharmaceutical firm Ocular Therapeutix has announced a research partnership aiming to develop non-opioid pain treatments.
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Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading
Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.
When entrepreneur Peter J. Werth pledged more than $22 million to the University of Connecticut last winter, for the creation of the Werth Institute for Entrepreneurship & Innovation, a new chapter was written in UConn’s history.Continue Reading
The UConn Marketing Club in Stamford recently visited RazorFocus, a marketing research company located near the campus.Continue Reading