Marketing







Ph.D. Candidates: From Writing Prose to Writing Pros

Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester.  (Nathan Oldham / UConn School of Business)
Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading


Op-ed: What saying ‘Happy Holidays’ says about us

Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.

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For Olympic Athlete the Goal is Dual Degrees

Donn Cabral's professional running career has taken him around the world and provided some unique opportunities – including translating something for celebrity gymnast Simone Biles in Rio de Janeiro. (U.S. Olympics Photo)
Donn Cabral’s professional running career has taken him around the world and provided some unique opportunities – including translating something for celebrity gymnast Simone Biles in Rio de Janeiro. (U.S. Olympics Photo)

The day before he ran the 2018 Hartford Half Marathon, Donn Cabral attended a seminar called “A Lawyer’s Primer on Blockchain.” After he won the race, he headed home to tackle a take-home exam for a course called “Motivating Individuals and Teams.”Continue Reading