UConn Today – The UConn School of Business’ Hall of Fame Ceremony offered a collection of stories, both funny and poignant, an abundance of heart-felt gratitude, and enough great business advice to fill an Adam Grant bestseller.
Marketing
New Master’s Degree in Social Responsibility & Impact in Business Seeks Students Interested in Making a Difference in the World
UConn Today – The School of Business’ Marketing Department has created a 30-credit Master of Science in Social Responsibility & Impact in Business, addressing an escalating demand for professionals in the field and significant student interest in pursuing careers that impact economic, environmental, and social sustainability.
The new degree program was approved by the University’s Board of Trustees on Wednesday, April 17, and launches this fall. The degree will prepare graduates to drive innovative and impactful business decisions for positive social change.
UConn Stamford Students Rub Elbows with Fed Chair During D.C. Visit
UConn Today – No light show preceded his entrance, no pyrotechnics exploded, and no theatrical smoke poured into the air, but to the group of UConn Stamford students who met U.S. Federal Reserve Chair Jerome H. Powell, he still was a rock star.
Sustainability Summit: Doing the Right Thing for the Environment is Much More Complex Than It Seems
UConn Today – When a team of technicians travels by boat from New London, Conn. to South Fork Wind, the Orsted-company’s expansive offshore wind farm, their vessel travels at a very slow speed to prevent disruption to whales and other marine life.
And while that is the best thing to do for the environment, the slow-moving boat gets rocked hard by the waves, making many members of the crew seasick before they get to the job site.
In addition, because of the speed limits, it takes up to 3.5 hours to get to the destination, a longer time than the technicians spend doing their work. It is just one of many stories shared at the annual Global Business Leadership in Sustainability Summit in Storrs on Friday, illustrating the challenges of implementing new technology and the complexity of creating a greener Earth.
At least one Connecticut-based company plans to run Super Bowl ad
New Canaan Advertiser – NORWALK — A year ago, one of the world’s largest travel-services companies scored a hit with the launch of an ad that would be seen by many millions of people. This year, Norwalk-based Booking Holdings is trying to emulate that success with another commercial that will appear during the marquee annual sporting event in the U.S
Amid a scandal, Vince McMahon has stepped down, again. What’s next for the founder and CT-based WWE?
CT Insider – STAMFORD — WWE founder Vince McMahon has stepped down from the company, in the wake of a lawsuit filed last week by a former employee who accused him of sexual abuse. If that scenario sounds familiar, it is because McMahon announced his retirement a year-and-a-half ago amid a company investigation into alleged misconduct.
Five Alumni to be Inducted into UConn School of Business Hall of Fame
UConn Today – Five UConn School of Business alumni, who have excelled in fields as diverse as college basketball, power-tool manufacturing, and complex financial services, will be inducted into the School of Business Hall of Fame this spring.
Ask the Experts: LendingClub Review
Wallethub –
Q: What are some pieces of advice people should follow when comparing personal loan offers from different lenders?
A: One of the most important criteria is the loan’s interest rate. The higher the interest rate, the more expensive the loan is for the borrower. Borrowers should consider whether the loan has a fixed rate or variable rate.
Ask the Experts – Insurance Review
WalletHub – Q; Do you think Liberty Mutual’s tagline about customizing insurance to customers’ needs really distinguishes it from other insurance companies?
A: The “only pay for what you need” campaign is supported by several humorous vignettes with established characters, building familiarity and trust. The storylines are attention-getting, memorable, and pleasant. This is the strength of this campaign.
Marketing Students Played a Pivotal Role in Creating a Safer UConn
UConn Today – Capt. Justin Gilbert believed the new LiveSafe app offered by the UConn Police Department could be a potential lifesaver for students—if only they knew about it.
But after a semester of availability, the app had only 400 active users.
“We weren’t getting much traction,’’ Gilbert says. “And that was really frustrating because this app has really great safety features.’’