Marketing



UConn School of Business Reduces MBA Course Requirements, Enabling Students to Complete the Degree More Quickly

UConn Today – The UConn School of Business announced today that it has revised its MBA program, making it faster, more flexible, and more convenient for graduate students to earn their degrees.

Beginning in Fall 2023, the program will decrease the number of credits required to earn an MBA from 57 to 42. It will also change its concentrations and realign its core courses. The changes allow students to complete the MBA program faster—in just over a year if pursued aggressively—and at a lower cost.


One Year After the Russian Invasion of Ukraine: Can Businesses Prevent Future Wars?

UConn Today – The Russian invasion of Ukraine has captured the attention of Americans in ways that few other conflicts have, and created challenges that today’s business students will likely grapple with for the rest of their careers.

That’s the perspective of two leading business-ethics scholars who will be the guest panelists during a Feb. 20 program called “Business, Peace and the War in Ukraine: One Year Later.’’ It is part of the School of Business’ Equity Now speaker series that addresses prominent justice and human rights issues in business.


Let’s Get This Party Started: UConn Researcher, Colleagues Discover that Certain Celebrations Can Boost the Health of Participants

UConn Today – Whether it’s a graduation party, a milestone birthday, or a toast to a promotion, celebrations can benefit participants’ health and wellbeing.

Those are the findings of UConn marketing professor Danielle Brick, whose research was just published in the Journal of Public Policy & Marketing.



Surprise Outcomes When Little Consumer Secrets Kept From Loved Ones

UConn Today – Do you keep secrets from your loved ones, family, or friends? It turns out that many people do. Whether ordering something online and hiding the package when it arrives, hiring a cleaning service and not telling your roommate, or eating a pizza instead of dieting, we often have secret purchases that we just prefer not to divulge.





Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas

UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.