Marketing



Accessory Overload

Slate – I love stuff, especially stuff that feels like it might add an element of personalization in a society that so often subscribes to materialistic monoculture. It’s evident from the trinkets that live on my desk, in the depths of my closet, and in my childhood bedroom. But lately I’ve been wondering if accessorizing has gone too far.

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Ageism In The Workplace: How It May Be Affecting More Than Just Older Americans

AOL – Amidst all the talk about diversity and inclusion, ageism in the workplace is sometimes overlooked. There’s a reason for that.

Just in the last year, the American Psychological Association dubbed ageism “the last socially acceptable prejudice.” They define ageism as “discrimination against older people because of negative and inaccurate stereotypes.”

As we take a look at ageism as a dimension of diversity, I think it’s necessary to tweak that definition a bit.

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Ask the Experts – Car Insurance in CT

Wallethub – Q: Is it fair for car insurance companies to consider gender or age when setting premiums?

A: Car insurance, typically though not always, costs more for men than women. This is because insurance companies have concluded that male drivers, particularly young male drivers, are statistically a greater risk than female drivers. Insurance companies are looking for ways evaluate their risk as effectively as possible. That said, there are already a small number of states, such as California, Massachusetts, and Michigan, which prohibit using gender to set premiums. More states might adopt those provisions in the future. Regarding age, insurers may charge more for very young and very old drivers because of their greater risk. An open question is how car insurance premiums will change for transgender and nonbinary people.

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Prof. Jag Sheth wins 2024 Significant Contributions to Global Marketing Award

NRI Pulse – NRI PULSE STAFF REPORT

Atlanta, GA, June 21, 2024: The Global Marketing Special Interest Group (SIG) has announced that Professor Jagdish (Jag) N. Sheth, a distinguished professor at Emory University, has won the 2024 Significant Contributions to Global Marketing Award.

This prestigious award honors a scholar who has made substantial contributions to the field of global marketing. This year, a panel of esteemed judges, including past award winners and notable academics, selected Professor Sheth. The selection committee was led by Constantine S. Katsikeas from Leeds University Business School, with members Robin Coulter from the University of Connecticut and Carlos Sousa from Molde University College.

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‘Change Happens When One Person Makes a Bold Move’

UConn Today – Alumna Medina Jett ’08 EMBA delivered a commencement speech to the Class of 2024 that emphasized something she knows well: the importance of being brave and thoughtful in the face of change, whether celebrated or not.

“I stand before you not only as a fellow Husky, but as someone who understands the challenges and triumphs that come with the journey of life,’’ Jett told some 700 enthusiastic undergraduates, their families, and friends on Saturday afternoon in Gampel Pavilion.

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‘Hall of Fame’ Inductees Share Business Wisdom, Keys to Personal Success

UConn Today – The UConn School of Business’ Hall of Fame Ceremony offered a collection of stories, both funny and poignant, an abundance of heart-felt gratitude, and enough great business advice to fill an Adam Grant bestseller.

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