Marketing


UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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Dean’s Report 2024

Deans Report

Sharing Highlights of a Successful, Innovative Year

The 2024 Dean’s Annual Report is just dropping, and I’m excited to share some of the highlights and accomplishments at the School of Business this year.

Throughout our 20-page report, you’ll find articles, photos, employment statistics, and evidence of the boundless enthusiasm of our students, faculty, alumni and staff. Some of you will receive it in the mail, but in the interest of saving trees and reducing cost, it is also available online.

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Anatomy Of An MBA Makeover: UConn’s Flex & OMBA Programs

Poets and Quants – The success of any MBA program makeover is in how quickly the new program establishes itself. By this measure, the restructuring at the University of Connecticut School of Business has been fantastically — perhaps even unprecedentedly — successful.

UConn shuttered its traditional two-year MBA in 2021 and redirected its resources into two 42-credit programs: a new 100% Online MBA and a part-time Flex MBA, the latter a hybrid program available in Hartford, Stamford, and online.

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Entrepreneur, Gender-Equity Advocate to Discuss How Women Can Move from the Sidelines to the C-Suite

UConn Today – Any company that strives to be profitable and successful needs to include women and other diverse representatives in its leadership. Yet even in the most forward-focused organizations, women may still face obstacles to inclusion.

Sameer Somal, a tech entrepreneur and the co-founder of Girl Power Talk and Girl Power USA, a non-profit organization dedicated to helping you women become leaders in business and society, will share his experiences and perspective on empowering women during the next Equity Now presentation on Nov. 19. The event is sponsored by School of Business.

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Accessory Overload

Slate – I love stuff, especially stuff that feels like it might add an element of personalization in a society that so often subscribes to materialistic monoculture. It’s evident from the trinkets that live on my desk, in the depths of my closet, and in my childhood bedroom. But lately I’ve been wondering if accessorizing has gone too far.

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Ageism In The Workplace: How It May Be Affecting More Than Just Older Americans

AOL – Amidst all the talk about diversity and inclusion, ageism in the workplace is sometimes overlooked. There’s a reason for that.

Just in the last year, the American Psychological Association dubbed ageism “the last socially acceptable prejudice.” They define ageism as “discrimination against older people because of negative and inaccurate stereotypes.”

As we take a look at ageism as a dimension of diversity, I think it’s necessary to tweak that definition a bit.

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Ask the Experts – Car Insurance in CT

Wallethub – Q: Is it fair for car insurance companies to consider gender or age when setting premiums?

A: Car insurance, typically though not always, costs more for men than women. This is because insurance companies have concluded that male drivers, particularly young male drivers, are statistically a greater risk than female drivers. Insurance companies are looking for ways evaluate their risk as effectively as possible. That said, there are already a small number of states, such as California, Massachusetts, and Michigan, which prohibit using gender to set premiums. More states might adopt those provisions in the future. Regarding age, insurers may charge more for very young and very old drivers because of their greater risk. An open question is how car insurance premiums will change for transgender and nonbinary people.

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