Do Deep Promotional Discounts Work? New Study Sheds Light on Strategy

University of Arkansas – Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works.

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2017 Top 40 Undergraduate Professors: Cinthia Satornino, University of Connecticut

Poets & Quants for Undergrads – While some are talking about diversifying the student and faculty populations at business schools, Cinthia Satornino is doing her part to help drive change. The University of Connecticut marketing professor is the founding co-chair of the Committee for Hispanic Excellence in Business. In 2016 she developed and implemented a first-of-its-kind program that gathered business schools, employers, and policymakers to address ongoing challenges that are faced by Hispanic college students. Satornino and the initiatives she’s driving are products of The PhD Project, a nonprofit focused on increasing the number of African-American, Hispanic-American, and Native American business school professors. Satornino is also a well-known academic in the field of marketing. Her expertise in firms leveraging their social structures to increase productivity has resulted in an Emerging Scholar status from given to her by Diverse Magazine.

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How General Electric’s Departure Impacts Nonprofits in Connecticut

Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading

Students Weigh In On Law Granting ‘Right to Disconnect’ From Work Emails After Hours

The Daily Campus– In a world of heavy smartphone use, nearly everyone can relate to constant notifications and the “ping” signaling the arrival of another email in their inbox. This year, French employees gained a legal privilege through the “Right to Disconnect” law, which grants them the ability to put their work emails aside outside of normal business hours.

Pursuing Your MBA Could Be A Matter Of Looking Out Your Window…

HYPE Blog– Master degrees in Business Administration (MBAs) seem like they’re a dime a dozen. And if you look at any compiled list of colleges and universities that offer MBAs, it certainly looks like it. But there are a small number of schools that can boast their MBA return on investment (ROI) are “among the best in the country with affordable tuition and competitive base salaries”. Wouldn’t it be awesome if you could say you got your MBA from a school that ranks in the top 25 public universities by US News, or in the top 100 MBA programs by the Financial Times, or in the top schools by Forbes Magazine and Business Week?