Marketing


Ask the Experts: Winning the Credit Card Popularity Contest

WalletHub – Is it fair for consumers to assume that the most popular credit cards are the best credit cards?

“Popular” need to be defined as “most used,” or as one of the current ad campaigns says, “What’s in your wallet?” In this sense, it is not really a matter of fairness, it is a matter of delivered value.



Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas

UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.




UConn Redesigns MBA Programs to Offer More Flexible Course Options

UConn Today – The UConn School of Business announced plans on Thursday, Jan. 20 to redesign its Master of Business Administration (MBA) programs, a decision reflecting growing student interest in more flexible educational options.



‘Propelling Change Forward’: School of Business’ Equity Series Tackles Compelling Workplace Topics

UConn Today – In the wake of the Black Lives Matter movement and other calls for social change, there’s a tremendous appetite for knowledge and guidance among business professionals, students, and alumni in a vast variety of industries.

“In the midst of this social revolution I thought, ‘How can we at the School of Business make a difference and bring these issues to a wide audience?’’ says business law professor Robert Bird, who has organized a four-part speaker series on diversity and equity topics.