MBA Your Way

After a decade or so of study, of listening to our students and corporate friends, we launched our new, fully online MBA program in Fall 2021. Our experience with COVID and with this new program has led us to fully rethink our MBA programs. Our new approach is captured in the phrase: MBA Your Way. It places the learner, the student, at the center of the experience and properly grants the student enormous flexibility in selecting how to earn the degree.

The easiest way to envision the change is to realize that there were previously three programs and, once a person engaged in one program (Online, Part-Time or Full Time), it was hard to take courses in the other programs. We are removing the artificial barriers between those programs. We are in the process of modifying the UConn course catalog and admissions materials to reflect this, but operationally it is effective now.

Course modality no longer matters. Accounting, taught face-to-face or online, daytime or nighttime, synchronous or asynchronous, is still accounting. Students must still have proper preparation, but how they prefer to learn is up to them.

Many of our students are adult learners who must blend work and study. They sometimes prefer face-to-face learning and sometimes need the flexibility of online or mixed mode delivery. We want them to be free to integrate their learning into their lives. Thus, we will often offer the same content in multiple formats.

It is also true that some content is well suited to a traditional 15-week semester with two classes each week. Other content is well suited to three-hour sessions on consecutive days. MBA Your Way is constructed to make offering such options easy and transparent.

We will be holding open sessions to discuss these changes and updating our website to communicate about them, including frequently asked questions. One question which has emerged already is: what about existing students in the current two-year, full-time MBA program? We will continue to offer the courses and opportunities that our existing students expect and need to complete their degrees. They will be fully served, while we re-shape the UConn MBA for maximum flexibility going forward.

Back to the Dean’s Corner

Alumni Spotlight: Karina Alfisher ’17

Alumni Spotlight: Karina Alfisher ’17 Senior Merchandising Manager at The Grommet

Karina Alfisher ’17 knows all about the importance of getting an early start acquiring work experience. As an undergraduate, she was committed to advancing her professional career as early as possible, starting her first internship at Reebok HQ her sophomore year. From there she was able to stick with the company for two more summer internships as well as receive a full-time job offer upon graduation.

From her time at Reebok to her current role as Senior Merchandising Manager at The Grommet, an online marketplace and discovery platform for consumer products, Karina has gotten a taste of working at both large and small companies. There are certainly advantages and disadvantages of both and the decision depends mainly on the type of environment and role you’re seeking. For Karina, her move to the Grommet had her looking for a role that would allow her to have her own part of a business and challenge her with goals she could control. In terms of some of the benefits she sees with a smaller company, she says your everyday contributions have a larger impact on the company’s success, and you can immediately see the results of your work. One of the advantages of a larger company, however, is having more strict processes and structure, which for some people can help with staying organized.

In Karina’s current position, each day can be different. Her team works with almost every team at The Grommet, allowing her to work on a variety of projects at once. At it’s core, her group is responsible for discovering unique consumer products from small businesses and partnering with them to onboard them to their site. Some of her typical tasks include online research, attending trade shows, and networking with industry leaders to identify the latest trends helping to deliver products that will be most impactful for consumers. One of her favorite things about her job is working with small businesses, she was even able to partner with an old friend during the pandemic helping her boost her candle-making company.

As for advice she has for current undergraduates looking for summer internships or full time roles, she emphasized the importance of starting internships or rotational programs as early as possible, as they can be helpful in figuring out what roles and industries you like. Additionally networking and building relationships with your professors can be beneficial, she says, “they are a really great resource having either worked in the industry you’re interested in or knowing others who have. You can learn a lot from them.”

Undergraduate Spotlight: Entertainment Marketing with Allied Global Marketing

Mackenzie Jacob is a senior Business Management major with minors in Digital Marketing & Analytics and Political Science. This past summer, Mackenzie interned with Allied Global Marketing, a full-service integrated marketing agency based in Washington D.C. As a Field Marketing Intern, she researched and executed promotional strategies for more than 25 feature films in the Washington D.C. area, with clients including big names like Universal, Hulu, Netflix, and Walt Disney Studios. In addition to this, Mackenzie worked with securing partnerships for promotional events and campaigns as well as assisting with the operations and promotion of film screenings.

This position solidified Mackenzie’s passion for entertainment marketing and showed her how fast the industry moves. “I looked at everyday like a new opportunity to prove myself to my team,” she says, “I made sure to create my own opportunities to support the team and stay involved, this strategy was key in making my internship as meaningful as possible.”

Although Allied Global Marketing is a massive company, with over 24 offices worldwide, each is run like a boutique agency, with 15 person teams including a director, junior and senior level publicists, and account coordinators. This allowed Mackenzie to be very involved in the day-to-day workload, making a meaningful impact within the company.

One piece of advice Mackenzie has for students looking to get into entertainment marketing is, “Don’t take no for an answer. The entertainment industry is notorious for rejection, especially during the COVID-19 shut down, so don’t be discouraged by rejection. Keep reaching out and networking no matter what.”

Alumni Spotlight: Kristen Waddington ’20

Alumni Spotlight: Kristen Waddington ’20 Senior Associate, Client Leadership at Kantar

Kristen Waddington ’20 didn’t always know what career path was her best fit. She entered the UConn Business in London Program wanting to focus on public relations but eventually switched gears. After working on a survey analysis project, she found a passion for marketing research. Returning for her senior year, she took on a rigorous course load, minoring in Data Analytics and choosing a concentration in Digital Marketing and Analytics to expose herself to as much of the data process as possible.

This led her to her current role as a Senior Associate, Client Leadership at Kantar, a marketing research firm located in New York City. From the moment she interviewed, Kristen recognized Kantar as an excellent match, saying, “the people were very kind and upbeat and cared about what you were saying.” As she has spent more time at Kantar in both their Health and Insight sectors, she has only good things to say about the support system at the company despite the fact that it is a large firm with around 30,000 employees. Her boss during her time in Kantar Health is someone she believes “holds the gold standard of what a boss should be like,” and is a personal example of the welcoming and comfortable environment at the company.

In her current role, Kristen handless the Marketing Research process from start to finish in a client facing role. This consists of running kick off calls and coordinating with clients to make sure their goals are aligned. Additionally, she will work with a program leadership team to ensure surveys are programmed directly. The most important aspect of her position is producing final reports for clients by analyzing data and communicating results with them.

As for current students looking for internships or full-time roles, Kristen’s advice is simple: build genuine connections. During her search, she applied to over 200 jobs, and the only ones she heard back from were those where she made a connection with someone at the company or applied through UConn Handshake. Early 2020, she was able to connect with a UConn alum who worked in Marketing Research in New York for the past 10 years. That allowed her to get her resume sent to Kantar internally and interview before the formal interviewing process begun for other applicants.

Finally, she stressed the importance of preparing for interviews, discussing how she accumulated over 50 pages of company background and interview question prep in a word document to prepare for her Kantar interview. The biggest takeaway from her experience is to not get discouraged, keep making connections, and keep persisting even in the face of burn-out and rejection. “Practice makes perfect. The more interviews you do, the more confident you will get which I promise will take you far.”

What A Year It Has Been!

This month I am pleased to announce the release of the 2021 Dean’s Annual Report that celebrates the year that was. It highlights many of our students, staff, faculty, alumni, and friends, with particular attention to the ways they have made the business school a better place. They have contributed time and treasure to launch new programs, to create new companies, and to make life better for others. I have been privileged to know and work with so many of these inspiring individuals whose words and accomplishments adorn these pages. Continue Reading

UConn’s Commitment to Human Rights

Hundreds of faculty, staff, students and friends joined President Joe Biden and former U.S. Senator Chris Dodd in celebration and rededication of UConn’s Dodd Center for Human Rights on Oct. 15.

The assembly witnessed powerful comments from a host of luminaries including current Senators Murphy and Blumenthal, Governor Lamont and many others, culminating in a compelling speech from President Biden. Not present, but powerful in his absence, was the long-serving former U.S. Senator Thomas Dodd, the father of Chris Dodd, and a distinguished prosecutor in the Nuremberg trials. Continue Reading

Education by Intention

Years ago, driving through Oklahoma, I stopped for gas. In those days, attendants pumped your gas, and my attendant was a high school student heading for college. When he learned I was a college professor, he asked if college would be better than high school. I asked what motivated his question and he cited discipline problems and unruly behavior by classmates who hated high school.

My own high school experience was in sharp contrast to his, but, more importantly, I could assure him that I had never had a day as a professor when I felt I was more of a guard than a teacher. I encouraged him to anticipate four years of enthusiastic growth with other highly motivated, hard-working, and interested students.

As we enter the Fall of 2021 at UConn, I am pleased to say that I believe our new and returning students face that same optimistic future that I envisioned for him. Our students are not only interested, but interesting. They come together from different places with different specialties and goals.Continue Reading

UConn’s Popular In-Person Career Fairs Returning After Pandemic-Induced Hiatus

UConn Today – Like so many other aspects of life, the COVID pandemic has upended the process of searching for internships and full-time jobs for many current and graduating UConn students.

But there’s good news on the horizon: For the first time in two years, UConn is able to return to in-person career fairs – albeit with many health and safety precautions – while continuing to offer the popular virtual fairs, on-demand resources, and other online programming it expanded during the pandemic.