Marketing Profs – Consumers are sensitive to the text size of discounted prices on price tags and product advertisements, according to researchers Keith Coulter and Robin Coulter from Clark University and the University of Connecticut, respectively. They found that consumers perceive price to be significantly lower when the reduced price is printed in a smaller font than that of the original price.
Year: 2015
UConn’s Biz School Bursting at Seams
Hartford Business Journal – UConn is two years away from relocating its West Hartford campus to Hartford, yet an expansion of its nascent downtown campus already has begun. UConn last week bought the office building at 38 Prospect St. that is home to JCJ Architecture for $3.9 million.
Thrive or Falter?
UConn Professor Finds that ‘Emotional Intelligence’ May Determine Whether Young Managers Succeed
UConn Management Professor Yuntao Dong and two of her colleagues believe they may have uncovered possible reasons why some young managers thrive in challenging new jobs, while others become frustrated and discouraged.
In an article published on the Harvard Business Review web site, Dong and her colleagues revealed the findings of their research that analyzed the “emotional intelligence” of 214 study participants. While all were highly intelligent, some of them were identified as having a better ability to deal with frustration, uncertainty and other challenges associated with new, demanding tasks.Continue Reading
Brand Ambassador Experience
Marketing Society Members Act as Brand Ambassadors for US POLO ASSN.
by Robert O’Gara, Chief Organization Officer, UConn Marketing Society
This academic year the UConn Marketing Society involved its members through guest speakers, meetings, and community involvement. The Marketing Society brings together students who are interested in marketing and want to learn more about the “real world” experiences from professionals in the field opening up opportunities for learning, networking, internships, and careers.Continue Reading
Graduation, Commencement, Celebration and Satisfaction
It is that time of year: graduation, commencement, celebration and satisfaction. At UConn, we find myriad ways to celebrate our students, by engaging graduates, their families and friends, our alumni, our faculty and staff. As dean, I find I pay attention to what others say in these settings and invariably learn in the process.
This year, Professor Robert Shiller, 2013 Nobel Laureate in Economics and a Professor at Yale, spoke at our undergraduate commencement and received an honorary degree from UConn. His message was powerful and important and dealt with “Business and the Good Society.” He chose to remind our business graduates, that while some give business a bad rap, it is an engine of growth and promise. Good business propels a rising tide that lifts all boats. He found a nice balance between engaging our thoughts and our emotions. He challenged all of us to engage with our world and to better it. His talk is worth a read.
Let me share three other speeches that I consider landmarks: Continue Reading
Pi Sigma Epsilon Happenings
Pi Sigma Epsilon Places in National Level Competitions
by Emily Vasington, Co-president of Pi Sigma Epsilon
During the 2014-2015 academic year, Pi Sigma Epsilon (PSE) involved itself with the local and national community. Pi Sigma Epsilon is a professional, co-ed business fraternity with over 65 chapters at different schools across the country. Locally, members participated in Huskython for the first time, organized a golf tournament with local marketing and sales professionals, and volunteered at elementary schools in the Storrs area.Continue Reading
“My Goal is to Help As Many As I Can”
Justin Knight of Dayville Inducted into UConn School of Business Hall of Fame
Hartford Courant – Justin Knight, of Dayville, Conn., was inducted as one of three Student Fellows in the University of Connecticut School of Business’ Hall of Fame during a ceremony May 8 at the Connecticut Convention Center in Hartford.
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Power of the Purse
UConn School of Business Supports United Way’s Family Financial Security Efforts
Faculty, staff to attend Power of the Purse
In just a week, UConn School of Business faculty and staff will be attending Power of the Purse, the signature event of United Way of Central and Northeastern Connecticut’s Women’s Leadership Council. The event raises funds for local women and families on their road to financial security.
Through their partnership with United Way, UConn School of Business and its employees ensure low-income working families have access to free financial literacy resources needed to become financially secure. This includes learning how to make the most of hard-earned dollars, reduce debt and save for the future.
United Way’s Women’s Leadership Council is working with school leaders and nonprofit partners to offer adult financial education services at the family financial centers in Hartford. Clients benefit from financial literacy classes, one-on-one coaching, and access to matched savings accounts to help save for their education, job training, housing, transportation, or to reduce debt.
Partners in United Way’s work include the Hartford Partnership for Student Success and The Village for Families & Children, in addition to the community schools.
For more information about the work of the Women’s Leadership Council and to become involved, visit unitedwayinc.org/women.
United Way of Central and Northeastern Connecticut
United Way of Central and Northeastern Connecticut mobilizes people and organizations to give, advocate and volunteer to help children succeed, ensure families are healthy and financially secure, and provide access to basic needs. Since 1924, nearly $900 million has been raised to help people in our 40-town region. For more information, visit unitedwayinc.org.
Shared and Connected: Interpersonal Relationships and Shared Brands
Brands and Brand Relationships (BBR) Conference, May 2015, Boston MA
Selcan Kara and Anna J. Vredeveld
Selcan Kara, doctoral candidate in Marketing, presented her work entitled “Shared and Connected: Interpersonal Relationships and Shared Brands” (Co-author: Anna J. Vredeveld) at Brands and Brand Relationships (BBR) Conference in Boston, MA. Kara and Vredeveld’s research examines how married consumers form relational brand connections. Findings show how shared brand consumption and marital satisfaction influence the nature of the consumer’s connection to the brand and the perceived importance of the brand to the marital relationship. From a theoretical perspective, Kara and Vredeveld examine the effect of how consumers incorporate brands into their personal relationships (experiential vs. mundane), and resulting shared brand consumption, on consumers’ brand evaluations. From a managerial perspective, the findings address important implications especially in the advertising domain.