UConn Today – rofessor Emerita Robin Coulter, who led the School’s Marketing Department for 17 years, will be recognized by the American Marketing Association this summer for the enduring impact of her research.
Gerlinde Berger-Walliser
Professor Berger-Walliser Tells Magazine that a Love of the Arts Can Pair Well with a Career in Business
UConn Today – Professor Gerlinde Berger-Walliser, head of the Marketing Department, was featured in the quarterly issue of the International Child Art Foundation’s ChildArt Magazine.
In the interview Berger-Walliser, an associate professor of business law in the School of Business, talked about growing up in a small town in Germany and loving music from a very young age.
Prominent German Company Executives Come to UConn to Recruit New Business, Engineering Talent
UConn Today – After studying and working in Germany for a year, Michelle Buerkler ’24 (BUS) found herself in high demand in the job market. Potential employers were impressed by her willingness to take a risk, become fluent in German, and immerse herself in a new culture far from home.
New Master’s Degree in Social Responsibility & Impact in Business Seeks Students Interested in Making a Difference in the World
UConn Today – The School of Business’ Marketing Department has created a 30-credit Master of Science in Social Responsibility & Impact in Business, addressing an escalating demand for professionals in the field and significant student interest in pursuing careers that impact economic, environmental, and social sustainability.
The new degree program was approved by the University’s Board of Trustees on Wednesday, April 17, and launches this fall. The degree will prepare graduates to drive innovative and impactful business decisions for positive social change.
Sustainability Summit: Doing the Right Thing for the Environment is Much More Complex Than It Seems
UConn Today – When a team of technicians travels by boat from New London, Conn. to South Fork Wind, the Orsted-company’s expansive offshore wind farm, their vessel travels at a very slow speed to prevent disruption to whales and other marine life.
And while that is the best thing to do for the environment, the slow-moving boat gets rocked hard by the waves, making many members of the crew seasick before they get to the job site.
In addition, because of the speed limits, it takes up to 3.5 hours to get to the destination, a longer time than the technicians spend doing their work. It is just one of many stories shared at the annual Global Business Leadership in Sustainability Summit in Storrs on Friday, illustrating the challenges of implementing new technology and the complexity of creating a greener Earth.
New EUROBIZ Dual-Degree Features German Immersion

The School of Business and the College of Liberal Arts and Sciences are launching a new dual-degree, German immersion program, designed to give students an advantage in applying for jobs with international companies. Continue Reading
Using Proactive Legal Strategies for Corporate Environmental Sustainability
Berger-Walliser, G., Shrivastava, P., Sulkowski, A. Using Proactive Legal Strategies for Corporate Environmental Sustainability. 6 Michigan Journal of Environmental and Administrative Law, 1-36 (2016). Date Published: June 2017
We argue that proactive law can help organizations be more sustainable. Toward that end, this Article first summarizes proactive law literature as it pertains to corporate sustainability. Next, it examines a series of cases on the pivotal nexus between proactive law and corporate sustainability. It then advances novel propositions that connect proactive law to central organizational design elements. The discussion traces further implications and suggests fruitful avenues for research and ways of using proactive law for firms to become more sustainable. Full article.
From Visualization to Legal Design: A Collaborative and Creative Process
American Business Law Journal, Vol. 54, No. 2, Summer 2017, p. 347-392
Although the law remains predominately focused on the written word, a growing body of scholarship and legal practice reflect a dramatic increase in the use of visualization in virtually every legal context. Three starting assumptions underpin our ideas of implementing visualization ideas and techniques into what we call “Legal Design” that may aid contract simplification:
First, we examine the use of images in business documents and in statutes, rather than for advocacy. Moving away from adversarial settings offers several advantages. It permits us to illustrate the use of images in a broader range of practical legal applications. It also enables us to adopt the thinking, values, and methods of a non-traditional approach to lawyering and the law: “Preventive Law” or “Proactive Law” (combined here as “PPL”). Second, we offer guidelines for using images in conjunction with words rather than in isolation, since the law only rarely abandons its verbal expression. Realistically, visualization is almost always used in hybrid ways — combinations of words and images to enhance the effectiveness of communication. That seems unlikely to change, given the need for detail and refinement when the law is imposing duties on people. Finally, our method analyzes variables surrounding choices and consequences about the process of generating, transmitting, and using images to accompany legal language. Examining this dynamic can deepen our understanding of the information conveyed; it can also reveal the potential of visualization for creating spillover value for businesses or regulatory agencies that employ the images to advance legal and organizational effectiveness. Full article.
Contracting for Innovation and Innovating Contracts
Journal of Strategic Contracting and Negotiation (2016)
Thomas D. Barton, Gerlinde Berger-Walliser, Helena Haapio
Creating a Better World

Mission-Focused Businesses Subject of Recent Conference
Business partners Spencer Curry and Kieran Foran go to work at their FRESH Farm Aquaponics business in South Glastonbury every day, believing they’re one step closer to solving world hunger.
When Justin Nash was a Captain in the U.S. Army in Afghanistan, his soldiers looked to him for guidance. Now a civilian, he’s using those leadership traits at Til Duty is Done, an organization he created which seeks to provide housing, employment training and career opportunities for returning veterans. Til Duty is Done, Nash said, gives him a renewed sense of purpose.Continue Reading