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Research
UConn School of Business 2018 Faculty Awards
The School of Business recently honored some of its top faculty members for 2018, celebrating their achievements from the classroom to international research discoveries. Continue Reading
Spring 2018 Research Newsletter
Equity Misvaluation
How Much of a Role Should Default Options Play in Equity Values?
A large collection of finance literature argues that equity securities are subject to potential misvaluation by investors, where the sources of misvaluation are attributed primarily to behavioral biases, such as overconfidence, conservatism and others. Continue Reading
Op-Ed: How Privacy Concerns Drive Website Business Models
UConn Today– As is evident with the current Facebook crisis, third parties pose a significant potential privacy risk to visitors. But Facebook is not the only website using them. The convenience of easy sign-ins with Google or Twitter accounts also results in immediate identification with third parties.
Disclosing Too Much Info Can Harm a Company’s Competitive Edge
Do more strict accounting laws, designed to help shareholders gain better insight into corporations, ultimately harm a firm’s competitive position by forcing disclosure of proprietary information?
The answer appears to be yes, according to UConn accounting Professor Ying Zhou, who has spent years analyzing the consequences of such mandates. Continue Reading
How Visual Technologies Influence Virtual Teams
Professor Lurie Discovers Visual Technologies Foster Persuasion, Agreement among Virtual Teams
In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading
Accelerate UConn Spring 2018 Participants Announced
Accelerate UConn – Mostafa Analoui, Executive Director of Venture Development and Timothy B. Folta, Professor of Management and Faculty Director of the Connecticut Center for Entrepreneurship and Innovation, are pleased to announce the teams selected to participate in the sixth cohort of Accelerate UConn, the University’s National Science Foundation I-Corps site.
Does Social Media Excel When an Industry is in Crisis?
Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash
The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.
But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading