The Marketing Department hosted an interesting variety of speakers for the Spring 2016 Marketing Department Research Series. This set of speakers reflects the diverse research interests of the marketing faculty. The Marketing Department Research Series seeks to keep abreast of the latest research of leading scholars in the field as well as provide opportunities for doctoral students to interact with these scholars from around the world. Continue Reading
Research
Gamification and Mobile Marketing Effectiveness
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.
Research of Seismic Proportion
Finance Professor Finds Inconsistency in California’s Earthquake Insurance Charges
Are some California homeowners subsidizing others for earthquake insurance due to policies that unfairly lump together insurance premiums for both high- and low-risk property owners?
The answer appears to be “yes,” based on new research by UConn finance professor Xiao “Joyce” Lin, a former California resident who is interested in earthquake insurance pricing and demand.Continue Reading
Trailblazers: Three Outstanding Students Inducted Into Hall of Fame
An undergraduate who worked to improve bachelor-degree programs, an MBA student who helped his colleagues make new business contacts, and a Ph.D. student with award-winning research were the three student inductees into the School of Business Hall of Fame on May 6.Continue Reading
Schneider Electric, the University of Connecticut and Eversource Energy Partnering to Bring Innovative Storm Damage Modeling Capabilities to Broader Utility Industry
Schneider Electric – Schneider Electric, a global specialist in energy management, announced an exclusive long-term partnership with the University of Connecticut (UConn) and Eversource Energy to combine the companies’ storm outage prediction technology to create one, more precise and accurate model. UConn’s unique analytics model will be integrated into Schneider’s WeatherSentry Online (WSO) platform, enabling utilities to better understand the expected impacts of storms on their utility infrastructure and to make smarter decisions in preparing for storms to minimize restoration time, cost and impacts to customer.
Printing New Ideas: OPIM Workshops Offer New Technology
Although 3D printing has been around for a few years, its potential capabilities continue to amaze academics and consumers alike. Jonathan Moore, an instructor-in-residence in the department of Operations and Information Management (OPIM) said the use of 3D printers to print prosthetics, at a fraction of the cost of traditional methods, continues to impress him.Continue Reading
Spring 2016 Research Newsletter
Welcome to the Spring 2016 Research Newsletter of the University of Connecticut School of Business. As a top public research institution, our faculty are drawn, in part, by the opportunity to merge their love of teaching with their passion for discovery. This spring, our professors have studied a wide range of topics in the business field. In this issue, we feature a fascinating article about how…
What is the Role of Financial Information in IPO Pricing?
When pricing is being discussed for IPOs, are underwriters overlooking important financial information that could more accurately reflect the value of a start-up’s publicly offered stock?Continue Reading
A Network of Pipes, Pools and Filters
UConn Professors Uncover Optimal Configurations of Collaboration Networks to Improve Innovative Performance
There is an old saying that it doesn’t matter what you know in life but whom you know that makes you successful. While the former may not be true, evidence by some University of Connecticut researchers indicates the latter certainly may be accurate.Continue Reading
Corporate Compliance as Competitive Advantage
Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question
Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading