What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
A fascinating trait of mass murderers and terrorists is that they typically leave a lengthy manifesto detailing the impetus for their actions. Continue Reading
Hartford Business Journal – Connecticut Innovations has awarded $500,000 in venture funding to LambdaVision, a company spun out of UConn research, to further its work on a retinal implant to cure vision loss for millions of people worldwide.
Your personal information is out there. You did not give it out, so how did it get there? Continue Reading
OPIM professor David Bergman loves football, predictions, and data analytics, so it is little surprise that he would use his knowledge to plan an NFL survival-pool strategy. Continue Reading
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
UConn Magazine – A new U.S. citizen, psychology and business major Britney Reynolds still contributes to a scholarship she established in her name in Jamaica. In this interview, she speaks with UConn Magazine about her experiences and aspirations.
After the devastation of Hurricane Sandy in October 2012, New Yorkers not only had to rebuild their damaged homes, but they also faced a crisis of consumer confidence.
Even in areas that weren’t impacted by flooding and storm damage, the value of homes decreased, testimony to the wariness that future homebuyers had about the impact of forthcoming storms.Continue Reading