Faculty

Professor Gilson Attends ‘War College’

Posted on by Claire Hall

Professor Lucy Gilson at U.S. Army War College

Returns with Ideas for Strengthening Business Leadership Curriculum

Would UConn business students planning careers in corporate America benefit from exploring U.S. military leadership skills as part of the curriculum?

That’s one of the ideas that Management Professor Lucy Gilson has been pondering after completing an intensive, four-day program at the U.S. Army War College in Carlisle, Penn., in early June.

Gilson was one of 160 distinguished civilians invited to brainstorm national security issues with 387 high-ranking military officers during the U.S. Army War College’s 61st Annual National Security Seminar.Continue Reading

What Makes Us Tick?

Posted on by Claire Hall

Two people looking at a computer in the behavioral lab at UConn School of Business.New Behavioral Lab Expected to Fuel Surge in Research at UConn

Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love:  coffee and their own names.

“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading

Marketing Faculty Accomplishments – Spring 2015

Posted on by Nancy White

Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.

Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading

Ph.D. Research and Accomplishments – Spring 2015

Posted on by Nancy White

Selcan Kara
Selcan Kara presented: Shared and Connected: Interpersonal Relationships and Shared Brands.   She also successfully defended her dissertation proposal titled, “Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions.”

Bin Li
Bin Li passed his CE titled, “Technology and Market Structure: An Empirical Analysis of Entry and Exit in the Banking Industry” and received the Voya Financial Summer Doctoral and School Year Doctoral Fellowship.Continue Reading

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach.

Posted on by Nancy White

Journal of International Marketing (2015), 23 (1), 1-22.

Yuliya Strizhakova and Robin A. Coulter

As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading

Educator of Excellence

Posted on by Melissa Ferrigno

University of Connecticut adjunct faculty member Leanne Adams, CPA of Storrs accepts a Connecticut Society of CPAs “Educator of Excellence” award.

CPA Society Presents University of Connecticut Adjunct Faculty Member Leanne Adams with ‘Educator of Excellence’ Award

The Connecticut Society of Certified Public Accountants (CTCPA) recently presented University of Connecticut adjunct faculty member Leanne Adams, CPA of Storrs with an “Educator of Excellence” award in the Adjunct Professor category at the organization’s third annual Educator Appreciation Night. The event was held at Cascade in Hamden with John Turgeon, CPA of CohnReznick LLP serving as master of ceremonies.Continue Reading

Meg Warren Named UConn MBA Director

Posted on by Claire Hall

Meg Warren, of South Windsor, has been appointed director of the Full-time MBA Program at UConn’s School of Business.

Warren has been an integral part of the success of the program, which is now ranked among the Top 25 public MBA programs in the nation by U.S. News & World Report. The typical graduate of the program begins work with a base salary of more than $101,000. The program, which has approximately 100 students from Connecticut and across the world, is located in downtown Hartford at 100 Constitution Plaza.Continue Reading

On the Brink: Predicting Business Failure with Mobile Location-based Checkins.

Posted on by Nancy White

Decision Support Systems, 2015.

Joseph Pancras (Marketing). Co-authors: Ram Gopal (OPIM), Ramesh Shankar (OPIM), Lei Wang (Penn State University)

Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading

Ackerman Faculty Scholars Announced

Posted on by Claire Hall

Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).

Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.

The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.

 

Managing Customer Acquisition Risk Using Co-operative Databases.

Posted on by Nancy White

Journal of Interactive Marketing, Volume 29, February 2015, Pages 39-56.

Authors: Hongju Liu and Joseph Pancras (Marketing). Co-author: Malcolm Houtz (Alliant Inc)

Firms typically have detailed information only about their own customers. In order to gain a broader view of customers across firms, several firms may pool their data together and engage an intermediary called a co-operative database firm to manage and analyze the pooled data to provide better targeting solutions for the firms. In this paper Professors Liu and Pancras study these interesting intermediaries by developing a framework for firms to manage customer acquisition risk using co-operative databases.Continue Reading