Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.
Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading
Selcan Kara
Selcan Kara presented: Shared and Connected: Interpersonal Relationships and Shared Brands. She also successfully defended her dissertation proposal titled, “Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions.”
Bin Li
Bin Li passed his CE titled, “Technology and Market Structure: An Empirical Analysis of Entry and Exit in the Banking Industry” and received the Voya Financial Summer Doctoral and School Year Doctoral Fellowship.Continue Reading
Journal of International Marketing (2015), 23 (1), 1-22.
Yuliya Strizhakova and Robin A. Coulter
As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading
CPA Society Presents University of Connecticut Adjunct Faculty Member Leanne Adams with ‘Educator of Excellence’ Award
The Connecticut Society of Certified Public Accountants (CTCPA) recently presented University of Connecticut adjunct faculty member Leanne Adams, CPA of Storrs with an “Educator of Excellence” award in the Adjunct Professor category at the organization’s third annual Educator Appreciation Night. The event was held at Cascade in Hamden with John Turgeon, CPA of CohnReznick LLP serving as master of ceremonies.Continue Reading
Meg Warren, of South Windsor, has been appointed director of the Full-time MBA Program at UConn’s School of Business.
Warren has been an integral part of the success of the program, which is now ranked among the Top 25 public MBA programs in the nation by U.S. News & World Report. The typical graduate of the program begins work with a base salary of more than $101,000. The program, which has approximately 100 students from Connecticut and across the world, is located in downtown Hartford at 100 Constitution Plaza.Continue Reading
Decision Support Systems, 2015.
Joseph Pancras (Marketing). Co-authors: Ram Gopal (OPIM), Ramesh Shankar (OPIM), Lei Wang (Penn State University)
Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading
Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).
Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.
The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.
Journal of Interactive Marketing, Volume 29, February 2015, Pages 39-56.
Authors: Hongju Liu and Joseph Pancras (Marketing). Co-author: Malcolm Houtz (Alliant Inc)
Firms typically have detailed information only about their own customers. In order to gain a broader view of customers across firms, several firms may pool their data together and engage an intermediary called a co-operative database firm to manage and analyze the pooled data to provide better targeting solutions for the firms. In this paper Professors Liu and Pancras study these interesting intermediaries by developing a framework for firms to manage customer acquisition risk using co-operative databases.Continue Reading
Marketing Letters, 2015, 1-16.
Joseph Pancras (Marketing) and Dipak K. Dey (Statistics) Co-author: Xia Wang (University of Cincinnati)
Targeted marketing is increasingly popular among new media firms and accurate targeting requires well-calibrated statistical models which will identify customer preferences from their previous historical transactions so as to customize an offering to their needs. A typical example of such targeted marketing is customized pricing, where a price sensitive customer is given a coupon with a higher face value, while a less price sensitive or brand loyal customer may be given a lower face value or no coupon at all. Continue Reading
West Hartford News – Professor Jose Cruz, of West Hartford, Conn., was one of eight outstanding faculty members honored at a recent ceremony by the University of Connecticut School of Business. Cruz, of the department of operations and information management, won the Faculty Service Award.
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