Faculty




New Study Shows Connecticut is Blazing the Trail for Women in Business

The Daily Campus/em> – Hartford ranks seventh in the top 10 American cities for women to start a business, according to a recent Citrix Sharefile study.

The study took into consideration economic and cultural factors such as percentage of businesses in the city owned by women, percentage of women business executives and buying power by local women.

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Scholar Develops Software to Search the Dark Web for Hate Group Manifestos

The Journal of Blacks in Higher EducationUgochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.

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The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading




UConn Hosts CIBER Case Challenge

CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)

Unique Competition Requires Strong Knowledge; Fosters Quick Team Bonding, Personal Growth

The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading