Faculty


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading




UConn Hosts CIBER Case Challenge

CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)

Unique Competition Requires Strong Knowledge; Fosters Quick Team Bonding, Personal Growth

The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading


Op-Ed: Our Private Data and the Market for Third-Party Providers of Functionality to Websites

When Faced with High Privacy Concerns Among Users, the Third-Party Industry Gets More Concentrated

Your personal information is out there. You did not give it out, so how did it get there? Continue Reading



As Layoffs Mount, RBS Holds on in Stamford

Stamford Advocate – The Royal Bank of Scotland’s daisy-wheel logo still stands on top of 600 Washington Blvd. — even after many rounds of cutbacks at the downtown financial hub.

Battered by weak earnings and legal and regulatory pressures, the bank has slashed some 700 jobs in the past three years at its Americas headquarters. In an industry that has undergone seismic changes in the past decade, RBS is unlikely to bring back the lost positions. But the bank says Stamford remains vital to its business, and the firm’s strong ties to the area suggest it will carry on its curtailed Connecticut operations.

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Three is a Charm

Mathieu receives his award from the Academy of Management, surrounded by past and present students. (John Mathieu/UConn School of Business)
Mathieu receives his award from the Academy of Management, surrounded by past and present students. (John Mathieu/UConn School of Business)

Professor Mathieu Earns Prestigious Academy of Management Mentorship Award

The Academy of Management’s Organizational Behavior Division has awarded its Mentorship Award to UConn Management Professor John Mathieu. It is the third prestigious award he has received in the last year. Continue Reading


A Winning Football Pool Strategy

David Bergman explains some of his research and its implications beyond the betting world. (Nathan Oldham/UConn School of Business)
David Bergman explains some of his research and its implications beyond the betting world. (Nathan Oldham/UConn School of Business)

Professor Bergman’s “NFL Survivor Pool” Plan Has Ramifications for Other Businesses, Too

OPIM professor David Bergman loves football, predictions, and data analytics, so it is little surprise that he would use his knowledge to plan an NFL survival-pool strategy. Continue Reading