Department News

Articles about activities within the academic departments









Charter Sets Sights on Original Content

Stamford Advocate– The country’s second-largest cable company wants to be more than a distributor.

Charter Communications’ announcement earlier this month that it had created and filled a new senior vice president position to oversee original content points to its increasing focus on producing its own programming. Industry experts are not surprised that Charter is focusing more on production in a shifting media landscape, but some question the effectiveness of the strategy.


Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


FAU Study Says Some Nursing Homes Gaming the System to Improve Their Medicare Star Ratings

PR Newswire– For families faced with the difficult decision of placing a loved one in a nursing home, a government rating system is often the only source of information to determine which facilities are the best. However, a new study of nursing homes in California, the nation’s largest system, by faculty at Florida Atlantic University and the University of Connecticut, found that some nursing homes inflate their self-assessment reporting to improve their score in the Five-Star Quality Rating System employed by Medicare to help consumers.