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Ph.D. Candidates: From Writing Prose to Writing Pros

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Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester. (Nathan Oldham / UConn School of Business)
Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading

Students Use High-Tech Analytics to Optimize Plant Growth

Posted on by Claire Hall

Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton '19 (BUS), Tara Watrous '19 (CLAS), and Radhika Kanaskar '18 (BUS). (Claire Hall/UConn School of Business)
Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton ’19 (BUS), Tara Watrous ’19 (CLAS), and Radhika Kanaskar ’18 (BUS). (Claire Hall/UConn School of Business)

On select Tuesday nights, senior Radhika Kanaskar pops on warm boots and a heavy coat, and prepares for her management information systems class at UConn’s Spring Valley Farm.Continue Reading

Inaugural Entrepreneurship & Innovation Expo Draws Many

Posted on by Claire Hall
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading

How Can We Get Your Attention?

Posted on by Claire Hall
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading