OPIM





Students Use High-Tech Analytics to Optimize Plant Growth

Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton '19 (BUS), Tara Watrous '19 (CLAS), and Radhika Kanaskar '18 (BUS). (Claire Hall/UConn School of Business)
Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton ’19 (BUS), Tara Watrous ’19 (CLAS), and Radhika Kanaskar ’18 (BUS). (Claire Hall/UConn School of Business)

On select Tuesday nights, senior Radhika Kanaskar pops on warm boots and a heavy coat, and prepares for her management information systems class at UConn’s Spring Valley Farm.Continue Reading


Inaugural Entrepreneurship & Innovation Expo Draws Many

A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading


How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading





Junau Boucard ’11 Running NYC Marathon for Children of Vietnam

Junau Boucard '11 (above) will run in the NYC Marathon next month. He is juggling work, race training, and the Part-time MBA program at UConn Stamford. (Nathan Oldham/UConn School of business)
Junau Boucard ’11 (above) will run in the NYC Marathon next month. He is juggling work, race training, and the Part-time MBA program at UConn Stamford. (Nathan Oldham/UConn School of Business)

Editor’s Note: Junau Boucard completed the NYC Marathon on Sunday in 4 hours, 29 minutes and 54 seconds. Heartfelt congratulations, Junau, from UConn Nation!

Leaving an Impact on the World

During the grueling, 26.2-mile New York City Marathon in November, Junau Boucard, a second-year UConn MBA student, will have plenty of time to think.Continue Reading