Marketing


Corporate Social Responsibility Research in Marketing

2016 Voya Financial Colloquium

Each year the Voya Financial Fund supports the marketing department by inviting marketing experts from around the globe to speak regarding advancements in the world of marketing.  This year’s Voya Financial Colloquium was centered on Corporate Social Responsibility Research in Marketing. On April 8, four distinguished scholars from three different countries gathered at UConn to speak to the marketing and business law faculty and doctoral students about their most recent findings and exciting futures of corporate responsibility marketing. Find more about their speeches below. Continue Reading


Meet the First School of Business Digital Marketing and Analytics Graduates!

Andrew Olsen and Stefanie Martillo-Rodas are the first in a rapidly growing movement of students interested in Digital Marketing. (Kevin McEvoy/UConn School of Business)
Andrew Olsen and Stefanie Martillo-Rodas are the first in a rapidly growing movement of students interested in Digital Marketing. (Kevin McEvoy/UConn School of Business)

The first Digital Marketing and Analytics majors in UConn School of Business history walked across the graduation stage on May 8 to receive their undergraduate degrees. Andrew Olson and Stefanie Martillo-Rodas, both from the Stamford campus, are the first in a rapidly growing movement of Stamford students interested in the Digital Marketing major.  Continue Reading


Congrats to the Marketing Honorees!

On Monday April 25, marketing students were recognized at the annual Marketing Department Awards Reception for their accomplishments within the School of Business. The reception was held in the Alumni Center where students and their families enjoyed delicious food, pleasurable conversation and impressive awards. The Marketing Department extends their congratulations to the graduating Class of 2016 with a special thanks to their scholarship sponsors for their financial support.  Continue Reading


Tradeoffs, Conflicts, Opportunities

Auret Van Heerden, former president and CEO of the Fair Labor Association. (Vivek Soundararajan/University of Birmingham)
Auret Van Heerden, former president and CEO of the Fair Labor Association. (Vivek Soundararajan/University of Birmingham)

Business Law Conference Draws International Experts, Sparks New Ideas

Experts in business law, management and a range of social science disciplines attended a two-day conference at UConn titled, “Public Regulation and Private Governance: Competitors or Collaborators?”

Conference participants, from North America and Europe, presented 14 papers that tackled the complex topic of how public regulations and private governance can complement each other.

The keynote dinner featured Continue Reading


Graduates: Listen to Your Mother!

John Y. Kim '87 MBA, president and CIO of New York Life, offers advice to School of Business graduates during commencement on May 8. (Nathan Oldham/UConn School of Business)
John Y. Kim ’87 MBA, president and CIO of New York Life, offers advice to School of Business graduates during commencement on May 8. (Nathan Oldham/UConn School of Business)

New York Life President John Y. Kim ’87 MBA Delivers Light-hearted, Advice-Filled Commencement Speech

Be kind to your siblings and your co-workers, never show up at a celebration empty handed, and listen to your mothers.

That was some of the advice that alumnus John Y. Kim ’87 MBA, the president and CIO of New York Life, offered to School of Business graduates during commencement on May 8. Continue Reading


Graduate Profile: Kayla O’Leary ’16

Kayla O'Leary (UConn School of Business)
Kayla O’Leary (UConn School of Business)

Kayla O’Leary: Marketing
‘Those High Achievers Pulled Out a Competitive Side in Me!’

Kayla O’Leary ’16 combined her passion for marketing and her love of the law into an honors thesis during her senior year.

How do you balance a consumer’s freedom of speech, including the right to gripe about a product or service on social media, with a company’s right to respond to unfair criticism and protect its brand equity?Continue Reading


Marketing Professor Wynd Harris Awarded Prestigious Fellowship to Study at Middlebury College

Wynd Harris - Hebrew Studies

Middlebury College in Middlebury, Vermont, has awarded a prestigious fellowship to Wynd Harris, associate professor in-residence of marketing, which will allow her to pursue her interest in learning modern Hebrew, and ultimately assist her in researching the relationship between military expertise and entrepreneurship.Continue Reading


Spring 2016 Research Newsletter

Welcome to the Spring 2016 Research Newsletter of the University of Connecticut School of Business. As a top public research institution, our faculty are drawn, in part, by the opportunity to merge their love of teaching with their passion for discovery. This spring, our professors have studied a wide range of topics in the business field. In this issue, we feature a fascinating article about how…


Corporate Compliance as Competitive Advantage

Compliance

Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question

Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading


Teaming Up

McEvoy and Jackson Earn Best Presentation Award

At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading