Marketing


PROMESA and Puerto Rico’s Pathways to Solvency

Harvard Law School Forum on Corporate Governance and Financial Regulation – Facing a self-declared “death spiral” of public debt, the Governor of Puerto Rico announced a debt moratorium earlier this year, halting payments to bondholders. A series of missed payments followed, including a landmark default on constitutionally guaranteed bonds in July. At the same time, Congress passed the Puerto Rico Oversight, Management, and Economic Stability Act (PROMESA or “promise” in Spanish), which combines a debt restructuring system with federal controls over the island’s finances. But enacting PROMESA is only a first step. Coordination and engagement with creditors is the next step—and an even more complicated one—in Puerto Rico’s long journey towards solvency and fiscal stability.


Internship Success Story: Shayla Belanger

Shayla Belanger, a junior Marketing major, worked at Julia Balfour, LLC as their Digital Content Management Intern over the summer. Julia Balfour, LLC is a full-service creative agency based in East Haddam, Conn. specializing in all aspects of digital marketing from web design to web advertising. Shayla met recruiters at the Spring 2016 Career Fair. Continue Reading


‘Their Success is My Success’

Portrait of Kevin McEvoy.
Kevin McEvoy (Nathan Oldham/UConn School of Business)

Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award

Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.

Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners.  Continue Reading


Internship Success Story: Gloria Chin

Gloria Chin, a senior marketing major, spent her summer interning at Indeed for their Client Support team in New York City. After hearing about the company from other members of the professional business fraternity, Alpha Kappa Psi, she decided to speak with a recruiter at the Fall Career Fair and received an interview days later. Continue Reading


Business Law Professors Honored for Research

Two UConn business law professors received prestigious research awards over the summer.

Professors Stephen Park and Robert Bird received the Hoeber Memorial Award for Excellence in Research for their article, “The Domains of Corporate Counsel in an Era of Compliance.” The Hoeber award, given in memory of prominent business law professor Ralph C. Hoeber, is awarded by the editors of the American Business Law Journal to recognize excellent research. Continue Reading


Shaping an Emerging Global Agenda

Closeup of newspaper with a focus on the words "human rights."

Professor Park, Colleagues Awarded UConn Academic-Plan Grant to Help Further the Study, Practice of Human Rights in Business

Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading


Robin Coulter, Marketing Professor, Receives S. Tamer Cavusgil Award

Robin Coulter and Yuliya Strizhakova holding American Marketing Association Awards.
Robin Coulter and Yuliya Strizhakova (Pierce Harman Photography)

Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.

 



History in the Making

The word "BREXIT" on rough texture background, emphasizing the X in bold read lettering.

Brexit: People Had Enough With Distant Bureaucrats Telling Them What To Do

One of my enduring interests is research and teaching related to values-driven business. I jumped at the opportunity to teach a law and ethics course in London this summer with 14 bright UConn undergraduates. Such a program is filled with experiential education – we visited the US Embassy, the UK Supreme Court, Lloyd’s of London, and the Royal Society for the Arts, among other places.

Little did I know that our summer course would take place right in the middle of one of the most important events of modern Europe – the vote on whether the fifth-largest economy in the world would leave the European Union. Continue Reading