UConn 360 – When somebody scrolls through the top product categories on Amazon odds are some 60% of the brands for sale will be ones you’ve never heard of before. That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick has researched how novel brands can make inroads in a very crowded marketplace and it has been published in the Journal of Consumer Research. She joins us on the podcast and tells us about how she went about her research, which included offering candy bars to people that just worked out at a gym. Brick also tells us about how novel brands have affected her personal shopping habits and her research on spiteful brand choices in relationships.
In the Media
External media mentions
OPIM Professor Fasheng Xu, a ‘Forward-Thinking’ Scholar, Wins Early Career Award
UConn Today – Fasheng Xu, a professor of Operations and Information Management (OPIM), has been awarded the 2025 Chelliah Sriskandarajah Early Career Research Accomplishments Award, a global honor bestowed on just one scholar annually.
The award, presented at the Production & Operations Management Society’s (POMS) annual conference in Atlanta last weekend, recognizes exceptional research contributions by a scholar who completed his or her doctorate in the last six years.
Accounting Professor George Plesko Wins Award for Excellence in Community Engaged Scholarship
UConn Today – Each year, the Provost’s Awards for Excellence in Community-Engaged Scholarship (PAECES) recognize the outstanding contributions of faculty, staff, students, teams, and community partners who collaboratively address critical societal challenges through the creative and reciprocal exchange of knowledge and resources.
Commencement Speaker: Servant Leadership Distinguishes Top Companies, Stellar Executives from the Rest
UConn Today – Alumnus Rich Eldh ’81, an entrepreneur who created a $300 million global research and advisory firm, told business undergraduates that servant leadership is one of the most important, and misinterpreted, components of business success.
“Servant leadership means leading with strength, for the benefit of others,’’ he told more than 700 graduates, their family and friends, during the Commencement ceremony on Saturday at Gampel Pavilion. “It means empowering your team, fostering growth, and creating environments where others can shine.’’
Their Final Class Project? A Beer-Tasting Showdown
UConn Today – A friendly competition between two teams of UConn student brewers ended with one victor – but with everyone who got a chance to sample both beers a winner.
The UConn Brewing Innovation initiative – a multidisciplinary hub that partners the College of Engineering, School of Business, and College of Agriculture, Health and Natural Resources – has been showing students how the beer brewing process works from the ground up since 2023, in collaboration with Connecticut breweries.
Professor Bird Awarded Fulbright Scholarship to Conduct Legal Research in Finland
UConn Today – Business Law professor Robert Bird has been selected as a U.S. Fulbright Scholar and will spend three months studying human-centered legal strategy and design in Finland next semester.
“I’m excited about this opportunity to collaborate with my peers in Finland, who are doing some interesting work on strategic legal design,’’ he said. “I believe this research will add value to organizations, make complex contracts easier to understand, and benefit my students as well.’’
Robust Seafood, Brighter Laundry, and a Platform for Artists Topped This Year’s IQ Entrepreneurship Competition
UConn Today – Three impressive teams of entrepreneurs, whose startups range from more robust seafood to healthier laundry detergent to a great place for artists to share their talent, won this year’s Innovation Quest (iQ) entrepreneurship challenge.
The winning teams split $30,000 in prize money and will continue to develop their businesses in an advanced summer entrepreneurship incubator program at UConn.
Hartford’s ‘AI Day’ Draws Record Attendance
UConn Today – A team of tech-savvy UConn undergraduates taught dozens of Greater Hartford business managers, executives, and fellow students how to identify a brain tumor on a CT scan in less than two minutes.
Using Google Teachable Machine, they demonstrated how artificial intelligence can be used to ‘train’ a program to differentiate between scans of healthy brains and those raising red flags. Within minutes, participants were able to analyze new, uncategorized brain images on their laptops.
BAPM Grad Students Take First-Place in InsurTech NY Case Competition
UConn Today – A UConn Business Analytics and Project Management (MSBAPM) team brought home the first-place award in the inaugural InsurTech NY Student Case Competition earlier this month, outshining ‘brilliant minds and razor-sharp pitches.’
“All the teams were incredible,’’ said Elia Cocoli who represented UConn with friend and classmate Rehaan Ahamed. Both graduate students will earn their degrees in May. “I think we won because of our delivery. We were comfortable with our presentation, brought a great deal of energy, and felt very relaxed on the stage,’’ she said.
Navigating CT spring home sale market this year. What sellers and buyers need to know.
Hartford Courant – The spring homebuying season — traditionally the busiest of the year — hasn’t made much of an appearance in Connecticut for five years, after a pandemic buying frenzy depleted the stockpile of houses for sale, so much so that it hasn’t built back up.
Few houses on the market are still frustrating both potential buyers and sellers. Buyers have little choice and still encounter stiff competition, with multiple bids. Many would-be sellers worry they won’t be able to find another place to live, so they sit on the sidelines.