Gloria Chin, a senior marketing major, spent her summer interning at Indeed for their Client Support team in New York City. After hearing about the company from other members of the professional business fraternity, Alpha Kappa Psi, she decided to speak with a recruiter at the Fall Career Fair and received an interview days later. Continue Reading
Marketing
Business Law Professors Honored for Research
Two UConn business law professors received prestigious research awards over the summer.
Professors Stephen Park and Robert Bird received the Hoeber Memorial Award for Excellence in Research for their article, “The Domains of Corporate Counsel in an Era of Compliance.” The Hoeber award, given in memory of prominent business law professor Ralph C. Hoeber, is awarded by the editors of the American Business Law Journal to recognize excellent research. Continue Reading
Shaping an Emerging Global Agenda
Professor Park, Colleagues Awarded UConn Academic-Plan Grant to Help Further the Study, Practice of Human Rights in Business
Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading
Robin Coulter, Marketing Professor, Receives S. Tamer Cavusgil Award
Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.
UConn Law Degree ‘Pays Off’
History in the Making
Brexit: People Had Enough With Distant Bureaucrats Telling Them What To Do
One of my enduring interests is research and teaching related to values-driven business. I jumped at the opportunity to teach a law and ethics course in London this summer with 14 bright UConn undergraduates. Such a program is filled with experiential education – we visited the US Embassy, the UK Supreme Court, Lloyd’s of London, and the Royal Society for the Arts, among other places.
Little did I know that our summer course would take place right in the middle of one of the most important events of modern Europe – the vote on whether the fifth-largest economy in the world would leave the European Union. Continue Reading
Citizens Names Hazzard as Head of Structured Finance
Adding Value to the Team
Logan Bement ’16 Uses Marketing, Data to Improve Professional Baseball for Fans, Players
Logan Bement ’16 may have stopped playing baseball after high school, but his love of the game has never diminished.
With a passion for marketing, a strong grasp of data analytics, and a powerful dose of initiative, Bement has launched a career that he hopes will enhance the best of Major League Baseball—both for the fans and the players. Continue Reading
Stay on the Cutting Edge – Marketing Department Research Series
The Marketing Department hosted an interesting variety of speakers for the Spring 2016 Marketing Department Research Series. This set of speakers reflects the diverse research interests of the marketing faculty. The Marketing Department Research Series seeks to keep abreast of the latest research of leading scholars in the field as well as provide opportunities for doctoral students to interact with these scholars from around the world. Continue Reading
Gamification and Mobile Marketing Effectiveness
Journal of Interactive Marketing 34 (2016), 25–36
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes. Full article.