School of Business featured news
OPIM professor David Bergman loves football, predictions, and data analytics, so it is little surprise that he would use his knowledge to plan an NFL survival-pool strategy. Continue Reading
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
UConn Net Impact Graduate Chapter – On October 13th, 2017, UConn’s Graduate Net Impact Chapter hosted a volunteer day for Riverfront Recapture, a non-profit organization that manages downtown Hartford’s riverfront park system.
The new shirt that you are wearing is impeccably tailored and bears a prominent designer label, so it must be responsibly sourced.
Right? Continue Reading
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
On her final day working at a large corporation, Belinda Pruyne walked in singing, “oh happy day.” After all, Pruyne had chosen to leave corporate America to start her own business. Continue Reading
Q: The accusations against movie producer and executive Harvey Weinstein are mindboggling. If true, how could this misconduct have gone for 30 years without someone intervening? Continue Reading
Everyone knows that smoking, elevated blood pressure, and high cholesterol are key risk factors for heart disease.
But what about “sticky” blood? Continue Reading
Enuma Ezeife cringes when she talks about some of the older methods of harvesting bone graft for surgery.
Not only are the procedures excruciating, but they can have numerous unintended consequences, including fracture of a patient’s femur, she said. Continue Reading