UConn Today – Identifying the benefits of a product and how they meet the needs of the customer is vital for the success of any marketing campaign.
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School of Business featured news
Jose Cruz to Receive Service Excellence Award
For his outstanding work with the MSBAPM program and other initiatives, OPIM associate professor Jose Cruz will be awarded the Service Excellence Award from the UConn chapter of the American Association of University Professors (AAUP).Continue Reading
Student Entrepreneurs Spend Spring Break in Silicon Valley
Leading in Complex Times Focus of Leadership Conference
Provocative business topics, an outstanding line-up of speakers, and a new location are among the highlights of this fall’s Geno Auriemma UConn Leadership Conference.Continue Reading
Do Firms Use Brands to Circumvent Regulatory Requirements?
Have large financial companies secretly circumvented government regulations designed to safeguard vulnerable investors from bad decision-making? Continue Reading
Innovation Quest: Excitement Soars in 2019
The excitement surrounding the kickoff of the School of Business’ 8th annual Innovation Quest (iQ) competition was even bigger than last year, when a record-setting number of students participated. Continue Reading
Waterbury Hosts Business and Human Rights Lecture Series
Former Timex executive Bob Werner will be the keynote speaker during the second of a three-part lecture series on business and human rights, hosted at the UConn Waterbury campus. Continue Reading
xCITE Event Focuses on Next Gen of Women Entrepreneurs
If the State of Connecticut is invested in creating and supporting the next generation of women entrepreneurs, it needs to revise the way we raise, educate, nurture, promote and encourage them, starting in pre-K. Continue Reading
Supplier Optimization Key to Manufacturer Success
As manufacturers rely more heavily on the use of suppliers today, how can they foster enough competition to keep their expenses low without alienating the companies they depend on? Continue Reading
Hannah Bonitz ’19: Applying Analytics For Social Good
For her senior honors thesis, Hannah Bonitz is working to create a platform that would help law enforcement and other agencies to coordinate efforts to combat modern-day slavery. Continue Reading