2018 Voya Financial Colloquium Draws Top Scholars

Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)
Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)

The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading

Stemler Participates in CTNext’s Entrepreneurship Retreat

Wesleyan University – Steve Stemler, associate professor of psychology, participated in the High Value Talents and Innovators’ Entrepreneurship Retreat Oct. 26-27 on campus. The new industry-academic initiative, supported by the CTNext Higher Education Entrepreneurship and Innovation Fund works to increase entrepreneurial education and output among the state’s top researchers. The event was sponsored by Wesleyan’s Patricelli Center for Social Entrepreneurship.

Inaugural Entrepreneurship & Innovation Expo Draws Many

October 30, 2018

A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading

How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading