2018 Voya Financial Colloquium Draws Top Scholars

Posted on by Claire Hall

Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)
Guest Speakers visited UConn for the 2018 Voya Colloquium. Pictured left to right, Page Moreau, Elie Ofek, and Markus Giesler. (Devin Basdekian / UConn School of Business)

The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading

National Startup Analysis Sees Potential, Standout Efforts Underway in Hartford

Posted on by

Connecticut by the Numbers – A new analysis of the status of the business startup community in six American cities – including Hartford – has found that Connecticut’s Capitol City has “strong startup potential,” and in some ways is already standing out among peers and competitors.

Stemler Participates in CTNext’s Entrepreneurship Retreat

Posted on by

Wesleyan University – Steve Stemler, associate professor of psychology, participated in the High Value Talents and Innovators’ Entrepreneurship Retreat Oct. 26-27 on campus. The new industry-academic initiative, supported by the CTNext Higher Education Entrepreneurship and Innovation Fund works to increase entrepreneurial education and output among the state’s top researchers. The event was sponsored by Wesleyan’s Patricelli Center for Social Entrepreneurship.

Inaugural Entrepreneurship & Innovation Expo Draws Many

Posted on by Claire Hall
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading

How Can We Get Your Attention?

Posted on by Claire Hall
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

In Connecticut, We’re on the Cusp of a Transit Renaissance

Posted on by Jeffrey Cohen


History can tell us a lot about the future. Think back to the late 1800s, when many U.S. cities began to grow around train stations. Marketplaces developed as locations where merchants could sell their products, and this attracted customers from all around Connecticut to live and work near the marketplaces.Continue Reading

Aaron McLean ’19: Persistence, Determination Key

Posted on by
Courtesy of UConn Men's Football program
Courtesy of UConn Men’s Football program

School of Business senior Aaron McLean from Southborough, Mass., is enjoying his last year on the UConn football team while simultaneously preparing for a career in business. In a recent interview he shared his dedication to hard work, his love of movies, and insight into the person who is his biggest sideline fan. Continue Reading