UConn welcomed 17 companies at the Graduate Business Learning Center for a fall Graduate Career Connections Event. More than 200 students participated in the event, of them about 130 were BAPM students, to learn about the various companies. A few companies conducted interviews on site. A press release with more information is soon to come, keep a look out!
Priceline Data Challenge
Priceline is partnering with UConn to host a data challenge. Students will perform research and build predictive models on customer search behaviors. The finalists will present their project to the Priceline executive Board at Priceline headquarters in Norwalk, CT. Registration for the competition will close on November 12th at midnight and the challenge official starts today! Results of the top team will be posted after Thanksgiving.
Team Registration: http://goo.gl/forms/1HkbMkw6uf
A “Taylor-Made” Experience: How Social Media Marketing Brought Me Into Taylor Swift’s World
As a marketing major entering my senior year at UConn, I discussed the idea of doing an independent study with my advisor about how artists leverage social media marketing in the music industry. Starting off, I needed to pick a specific artist and track their use of social media to investigate its effect on music sales. Needless to say, I picked Taylor Swift, who I’ve been an active fan of for years.
Throughout September, I researched Swift’s social media evolution from creating a MySpace account up through her joining Twitter, Instagram and Tumblr. I simultaneously reviewed her music sales and chart positions to see if I could connect the link between social media and sales. I noticed that Swift develops personal relationships with her fans by using social media as a channel to communicate not only her music, but also herself, as a person.
On a Thursday afternoon in early October I received a call from Swift’s team asking me to be a part of an exclusive Taylor Swift-related opportunity in two days. The invitation sounded almost too good to be true. So Saturday afternoon I traveled to Rhode Island, and I was subsequently shuttled over to Swift’s home. The entire experience was surreal.
I spent Saturday night at her home with several other fans and essentially hung out with Taylor Swift. We listened to the new album “1989” and got to hear the personal stories behind the songs. The listening session ended with a dance party to the lead single off the album “Shake It Off” where she singled me out amongst the crowd to dance with until the end of the song. Needless to say, I felt as if I was living in a daydream. That night we learned Swift and her team selected us because they had been looking for everyday, loyal fans on social media for months. Ironically, I became a part of my own social media project!
Upon getting home, I posted a Polaroid picture of Taylor and myself from the night on my social media accounts, and even my close friends were quick to dismiss it as photoshopped. The next morning, I woke up to find Taylor, herself, had Tweeted and Instagrammed our photo, validating the entire experience and essentially bringing my social media project full-circle.
A few weeks later, she posted a YouTube video that shows a behind-the-scenes look at the Secret Sessions she held at each of her four homes across the country. Fortunately, my one-on-one dancing session made the cut, which allows me to relive the entire experience.
So here I am back in the present, and all I can ask myself is this: what could the future possibly hold for me now? To be honest, I don’t have an answer, but I think Swift sums it up best with this lyric,
“It’s like I’ve got this music in my mind saying it’s gonna be alright.”
And it will be.
-Marc Castonguay
Fore! The 2014 MBA Golf Event
Some of the most fulfilling aspects of the MBA program at UConn are the opportunities you have as students to become exposed to new ideas, cultures, events, and build relationships with some of your close friends while doing so. In a first-year that came to an end all too quickly, some of my favorite memories have been those I’ve shared with my classmates, such as traveling to Illinois and Villanova to compete in case competitions, celebrating Diwali and learning the traditions behind the festival of lights, and working with all the members of the Consulting Club on their many projects throughout the year. Continue Reading
Faculty Research: A Firm-Driven Approach to Global Governance and Sustainability
American Business Law Journal (forthcoming)
Stephen Park and Gerlinde Berger-Walliser.
The multifaceted role of multinational corporations as quasi-regulators is of growing importance to international business. Corporations increasingly participate in two kinds of international rulemaking: (i) non-binding “soft” law standard setting; and (ii) self-regulation through private rules and standards. Soft law and private regulation often fill governance gaps left by incomplete and/or ineffective governmental regulation. One of the most prominent examples is sustainability rulemaking, in which corporations have become increasingly active due to their growing awareness of the directly-borne costs of environmental degradation and the potential strategic benefits of corporate social responsibility.Continue Reading
CPAs Present Grants to University of Connecticut Accounting Department, Accounting Society, Beta Alpha Psi Chapter

Representatives of the Educational Trust Fund of the Connecticut Society of Certified Public Accountants (CTCPA) recently presented grants to the University of Connecticut Accounting Department, Accounting Society, and Beta Alpha Psi chapter. These awards were given during an annual joint dinner meeting of the CTCPA Educational Trust Fund and the CTCPA Student Outreach and Career Awareness Committee held recently at Cascade in Hamden.
The Educational Trust Fund exists to help tomorrow’s CPAs today. It does so by providing financial support directly to students, accounting departments, and accounting clubs at Connecticut colleges and universities recognized by the Connecticut State Board of Accountancy.
The Connecticut Society of CPAs is celebrating more than 100 years of service to membership and community alike. CTCPA has a membership of almost 6,000 individuals in public practice, business and industry, government, and education. Its function is to advocate on behalf of the accounting profession, foster a professional community among CPAs, and provide continuing education opportunities as well as a comprehensive peer review program and a variety of membership services for CPAs in Connecticut.
High-Income CT Sends U.S. More in Taxes Than It Gets Back
Faculty Attend Workshop on Brain, Learning; Dartmouth Prof Offers Suggestions on Retaining Knowledge
Many people think of the human brain as like a giant filing cabinet. Just open the right drawer, pull out a folder, and it will be loaded with all the information you need.
In fact, retrieving information is more like going on an archaeological dig, said G. Christian Jernstedt, professor emeritus of psychological and brain sciences at Dartmouth College.
“We find fragments and we assemble them into something meaningful,” he said. “That’s why we rummage around in our brains for the answers. Sometimes there isn’t even a correct answer. It’s the thinking that is the important part.”
Jernstedt spoke to 60 faculty and graduate students Oct. 31 at a workshop titled, “Perspectives on Learning, Teaching and the Brain.” Jernstedt specializes in human learning and speaks around the world about cognitive, social, behavioral and educational neurosciences.
During the full-day workshop, he talked about emerging research on increasing the ability to learn, building effective learning habits, and different ways to evaluate what has been learned.
Management Professor Travis Grosser said the lecture was fascinating. “I wanted to learn more about how the brain works and how to apply that knowledge in the classroom,” he said. “I appreciate that the School of Business is helping us become better teachers and helping us grow and develop our professional skills.”
Some 150,000 articles and books have been written about the human brain in recent years, Jernstedt said. Among his findings is that the more engaged a person is, the more active their learning becomes.
“Memory is constructed, it isn’t a passive situation. If it is an active process, it works,” he said. “The person who is ‘doing’ is the person who is learning.”
That’s why taking notes is more effective than listening; why talking to others is better than learning alone, he said.
What happens when you use an area of the brain a great deal? Before GPS was widely used, London cabbies had to study maps of the city until they knew every road. For them, the centers of the brain that learn place, direction and navigation blossomed. “When you use the brain, it changes,” he said.
But while some changes are universal, every individual learns differently. In fact, the human brain is a bit like a novelist, Jernstedt said.
“Our brain makes up stories about reality,” he said. “Our stories vary by experience. We all see things differently.”
For an example, he showed an abstract picture of a man and woman engaged in an embrace. When the same picture was shown to young children, they saw porpoises in the photo because their frame of reference is different, he said.
“So when we develop courses, programs and schools, it is important to recognize that how people code and retain information varies, depending what’s happened to them,” Jernstedt said.
The human brain contains 20 billion cells just for thinking, he said, yet we are most successful when we tackle one task at a time. “People who say they ‘multitask’ either do it poorly, or are really shifting between tasks,” he said.
Research by a jam-and-jelly company also indicates that too many options are overwhelming. On the days when customers could sample 20 or more types of jam, only 3 percent bought the product. When offered only five varieties, 30 percent of the customers purchased jam. Too many choices leads to indecision, he said.
In another analogy, Jernstedt noted that the tiger beetle runs about 5 1/2 miles per hour, but it does so in bursts, and then freezes, because its brain is filled up and it needs to rest it. Likewise, it is important for humans to take intellectual breaks in the classroom, and for faculty to build in time for students to process and reflect, he said.
The human brain is a powerful tool, he said. “This organ can do extraordinary things when we find out how to use it,” he said. With practice, people can even change the speed at which the brain operates.
Marketing Professor David Norton said he attended the workshop because he was interested in strategies to help his students. “We are asking them to learn a great deal in a rather short amount of time,” he said. “I’m interested in anything that helps to communicate that information more efficiently.”
“The biggest opportunity is to bridge science with practice,” said Management Professor Kevin Thompson, noting that students tend to retain only about 10 or 15 percent of what they hear in a lecture. “I’m here to find out what we can take away to help or improve learning for our students.”
UConn Real Estate Students Finish Third in Prestigious International Competition
(11/12/2014) – A team of real estate students from the University of Connecticut School of Business earned third place in a prestigious international case competition on November 4 in New York City, sponsored by Cornell University.
The UConn team consisted of William Bartol, Drew Harney, Austin Smyth, Kristine Victor and Patrick Nista. Francesca Michel was the alternate.Continue Reading
Goldman Sachs Scholarship for Excellence Program
The Goldman Sachs Scholarship for Excellence Program is an integral part of our diversity recruiting effort, helping to attract Black, Hispanic/Latino, and Native American undergraduate students to careers at Goldman Sachs.
The scholarship is a reflection of our Business Principles and is awarded to recognize outstanding students and the achievements they have made. Upon acceptance of a summer internship offer, SFE recipients will be awarded up to $15,000* and have a leadership opportunity as a GS Campus Ambassador on their respective campuses.
Application Checklist:
To be considered for the Scholarship for Excellence, you must complete the following steps:
1. Complete an application online using our events portal at www.goldmansachs.com/careers and selecting ‘Interviews’ under Event Type.
2. Please explain which one of our fourteen Business Principles you identify with the most. Business principles can be found by using the following link, http://www.goldmansachs.com/who-we-are/business-standards/business-principles/index.html.
a. Applicants may choose one of the following mediums for submission: 450 word essay, 2 minute video, or slide presentation.
b. You may submit an essay or slide presentation via the online application. Slides should be in PDF format. Videos submissions should be emailed to GoldmanSachsSFE@ny.email.gs.com.
3. Invited candidates will travel to Goldman Sachs for an in-person evaluation of the Business Principle presentation.
Deadline: The application deadline is Sunday, November 16 by 11:59 p.m.
Questions?
For questions regarding the application process, please contact GoldmanSachsSFE@ny.email.gs.com.