Two graduate students who designed an app to predict future trends in diabetes within the United States were the winners of the MSBAPM & Alteryx Data Challenge earlier this year.
In addition to the $1,000 grand prize for their work, graduate students Hao Zhu and Yingqi Yang were special guests at the company’s annual conference and gala, Inspire 2015, which was held May 17-20 in Boston. They were able to share their work with experts in the field.Continue Reading
Meg Warren, of South Windsor, has been appointed director of the Full-time MBA Program at UConn’s School of Business.
Warren has been an integral part of the success of the program, which is now ranked among the Top 25 public MBA programs in the nation by U.S. News & World Report. The typical graduate of the program begins work with a base salary of more than $101,000. The program, which has approximately 100 students from Connecticut and across the world, is located in downtown Hartford at 100 Constitution Plaza.Continue Reading
Decision Support Systems, 2015.
Joseph Pancras (Marketing). Co-authors: Ram Gopal (OPIM), Ramesh Shankar (OPIM), Lei Wang (Penn State University)
Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading
Paul Assaiante, the Trinity College men’s squash coach, spoke to 150 business leaders about ‘coaching to overcome fear’ at a luncheon May 7 at The Hartford Club in Hartford. The event was sponsored by the financial planning firm of Bradley, Foster & Sargent Inc. in association with Trinity College and the UConn School of Business. Assaiante led the men’s squash team to its 19th consecutive championship this year. The team holds the longest winning streak of any college team in any sport in history under Coach Assaiante’s leadership.
Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).
Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.
The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.
Journal of Interactive Marketing, Volume 29, February 2015, Pages 39-56.
Authors: Hongju Liu and Joseph Pancras (Marketing). Co-author: Malcolm Houtz (Alliant Inc)
Firms typically have detailed information only about their own customers. In order to gain a broader view of customers across firms, several firms may pool their data together and engage an intermediary called a co-operative database firm to manage and analyze the pooled data to provide better targeting solutions for the firms. In this paper Professors Liu and Pancras study these interesting intermediaries by developing a framework for firms to manage customer acquisition risk using co-operative databases.Continue Reading
Marketing Letters, 2015, 1-16.
Joseph Pancras (Marketing) and Dipak K. Dey (Statistics) Co-author: Xia Wang (University of Cincinnati)
Targeted marketing is increasingly popular among new media firms and accurate targeting requires well-calibrated statistical models which will identify customer preferences from their previous historical transactions so as to customize an offering to their needs. A typical example of such targeted marketing is customized pricing, where a price sensitive customer is given a coupon with a higher face value, while a less price sensitive or brand loyal customer may be given a lower face value or no coupon at all. Continue Reading
Mutual funds are a core element of retirement and investment plans, representing roughly $1 of every $5 held in the bank or financial accounts of US households. In April, MBA students in Professor Mary Caravella’s MBA Marketing classes analyzed how mutual fund products from the roughly 800 fund companies in the industry currently reach the roughly 57 million households who own them, and then debated how one market leader, Capital Group/American Funds, should address some potential profound market forces affecting their retail go-to-market strategy. Continue Reading
Some may not like sports as a metaphor for life, and if you fall in that category, you might want to stop here. But I think it can be useful, and I want to talk about three examples in sport and draw inferences to life.
I am the dean of the business school at UConn, so not surprisingly, I cite our Geno Auriemma as an example of leadership of the highest order. Geno has coached the women’s basketball team since 1985 and, in the process, has garnered 10 NCAA championships. His championship record is unsurpassed among women’s coaches, and tied with legendary UCLA men’s coach John Wooden. Geno headlines the “Geno Auriemma UConn Leadership Conference’’ and invariably talks about his experiences as a coach, and the teams he has been privileged to train. Continue Reading
West Hartford News – Professor Jose Cruz, of West Hartford, Conn., was one of eight outstanding faculty members honored at a recent ceremony by the University of Connecticut School of Business. Cruz, of the department of operations and information management, won the Faculty Service Award.
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