Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading
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OPIM
Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.
UConn School of Business 2018 Faculty Awards
The School of Business recently honored some of its top faculty members for 2018, celebrating their achievements from the classroom to international research discoveries. Continue Reading
Spring 2018 Research Newsletter
Op-Ed: How Privacy Concerns Drive Website Business Models
UConn Today– As is evident with the current Facebook crisis, third parties pose a significant potential privacy risk to visitors. But Facebook is not the only website using them. The convenience of easy sign-ins with Google or Twitter accounts also results in immediate identification with third parties.
Does Social Media Excel When an Industry is in Crisis?
Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash
The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.
But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading
Are Nursing Homes Inflating Their Medicare Star Ratings?
UConn Professors Find that Some Self-Reporting is Flawed
Nursing homes may be inflating their self-assessments in an effort to improve their Medicare star ratings, according to a new study by UConn OPIM professors Niam Yaraghi and Ram Gopal and their colleague, Xu Han ’17 Ph.D. Continue Reading
Fall 2017 Research Newsletter
Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
Scholar Develops Software to Search the Dark Web for Hate Group Manifestos
The Journal of Blacks in Higher Education – Ugochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.
Uncovering Hatred
Professor Etudo Created Software that May Pinpoint ISIS, Other Hate-Groups’ Radicalization Sites
A fascinating trait of mass murderers and terrorists is that they typically leave a lengthy manifesto detailing the impetus for their actions. Continue Reading