Beau Baker is a senior marketing major who completed an internship with Aetna this past summer. Aetna is a health care company, which sells traditional and consumer directed health care insurance plans. His responsibilities included assisting and shadowing account managers with their day-to-day activities. When we asked Beau what he learned from having real world experience, he honestly stated, “Corporate America is not nearly as efficient as I expected.” Even though it was not what Beau anticipated, he still enjoyed his internship and got an inside look at a corporate company.Continue Reading
Undergraduate Programs
UConn Stamford Marketing Club Conducts Charity Drive
The UConn Stamford Marketing Club has taken the lead in helping others this holiday season. The Club has initiated both a Canned Foods and a Toys for Tots drive that will distribute food and toys for the under privileged in the Stamford area. Emails, social media and word of mouth have been used by the Club to spread the word to the Stamford campus community. Two boxes for collection and a large sign have been located outside the Student Government Association (SGA) office across from the campus gym, along the busy main corridor leading from the front forum to the back classrooms. Digital Marketing & Analytics major, Cassandra Packer stated in an email, “We are trying to embody the giving spirit of the holidays and give back to those in need for our first major project.”
The club has also been active in attracting new members with advertising, Google Groups, registration events and person to person outreach. The UConn Stamford Marketing Club was founded early this fall semester when two groups of students working independently merged to become the latest student driven club recognized by the Stamford Campus SGA. Club interest has been driven by club leaders Cassandra Packer, William Helmrich, and Molly McHugh, and is overseen by club advisors Matt Longcore, Kevin McEvoy, and SGA advisor Gail Riquier.
Students interested in joining the UConn Stamford Marketing Club can click here for more information.
Internship Success Story: Hayley Reissfelder
Hayley Reissfelder is a senior here at UConn who had an internship with Christina K. Pierce Boutique Fashion Agency. Hayley’s responsibilities included creating social media campaigns for different brands in order to increase their following on social platforms. Amazingly, one of her ideas called #theperfectpair on Instagram was picked up by their client, Dayton K!Continue Reading
Internship Success Story: Logan Bement
Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading
50 Classes of Teens – Changing the World in a Matter of Weeks
Internship Success Story: Emily Vasington
Emily Vasington is a marketing senior who had a summer internship with Whirlpool Corporation. She received this internship by attending the Fall Career Fair and learned more through her business fraternity, Pi Sigma Epsilon. At Whirlpool, she created a holistic assessment of the company’s in-store marketing materials and developed strategic recommendations to maximize the effect of its in-store marketing investments.Continue Reading
Four Internships, Three Research Jobs, and Two Majors
Scholarship Allows Student to Stretch Academically
Katie Cavanaugh ’17 only just started her junior year, but she has already done four internships and held three research positions. Oh, and she’s double majoring in political science and management information systems.
Cavanaugh has never held back academically. She is grateful for the scholarships she has gotten from UConn because they have allowed her to stretch.
“What the scholarships say to me is ‘we want you to focus 100 percent on yourself as a student and, really, as a professional,'” she says.
Interns Sample Tech World
Startups Give Students Experience
Hartford Courant – When Eric Sirois was looking for an intern to handle marketing this summer at his heart-valve startup company, he combed through a list of MBA candidates to find the right one. But it was UConn freshman Chia-Yi Jean, one of the only undergraduates to apply, who secured the position.
2015 Move-in Day
Students Move in to Business Connections House
Fran Graham, Nathan Ives, and Tina Pierce assisted business students as they returned to campus on Friday, August 28.
(Nathan Oldham/UConn School of Business)
Broadening Their Horizons
Students Give High Grades to Summer Business Certificate Program
When she graduates from UConn next year, senior Nicole McDonald ’16 wants to use her communication-design major to make the world a more beautiful place.
But she also wants to be able to negotiate a fair contract with clients and have knowledge that will help her if she decides to start her own company.
“If you want to have a career in art, you really have to understand business,” said McDonald. But because her art classes are offered in three-hour blocks, she had trouble squeezing in the business courses she wanted.Continue Reading