Research

Marketing Scholars Address “Research Mobile Marketing”

Posted on by Nancy White
Adam Brasel, David Bell, Andrew Stephen, and Sam Ransbotham at the 2015 Voya Colloquium.
Adam Brasel, David Bell, Andrew Stephen, and Sam Ransbotham

The Marketing Department hosted the 2015 VOYA Global Colloquium, Research Mobile Marketing on April 10. The colloquium provides the great opportunity for researchers to gather and discuss research in the growing areas of social media, mobile marketing, and digital analytics. Faculty and Ph.D. students along with the vice president for Voya Financial Services enjoyed a day of presentations from some of the most distinguished scholars in marketing: David Bell, Adam Brasel, Sam Ransbotham and Andrew Stephen.Continue Reading

$300,000 NSF Grant

Posted on by Melissa Ferrigno

UConn Receives a $300,000 NSF Grant Toward Student, Faculty Research

By Molly Stadnicki.  This article originally appeared in The Daily Campus.

The University of Connecticut was recently recognized as a National Science Foundation I-Corps Site (NSF) and will receive a grant of $300,000 distributed over the next three years.

NSF’s I-Corps program focuses on fostering entrepreneurship that will lead to the development of technological advancements. Institutions recognized by this program are those that incorporate teams that are committed to strengthening local innovations.Continue Reading

Why Certain Managers Thrive

Posted on by Melissa Ferrigno

Why Certain Managers Thrive in Tough New Jobs While Others Get Fed Up
Harvard Business Review – Career development is supposed to keep young managers engaged and motivated, but sometimes it backfires, prompting them to start looking for an exit from the company. That’s because the new responsibilities that facilitate on-the-job learning can take them well beyond their comfort zones, making them feel frustrated, angry, or fearful of failure.

‘Resilient Astronauts’

Posted on by Claire Hall

 Close up of Mars.

School of Business Professor Uses Expertise in Teamwork To Help NASA Prepare ‘Resilient Astronauts’ to Travel to Mars

Management Professor John Mathieu, an expert in team dynamics, is helping NASA figure out the complexities of developing a socially compatible and resilient crew of astronauts to travel to Mars.

Consider the challenges: an international crew of up to six astronauts will contend with isolation from their families, cramped living quarters, and extensive boredom that is punctuated with life-threatening danger.

They will sleep, dine and work side-by-side with their colleagues for up to two years, and privacy will be minimal. To send a simple message to mission command, and receive a response, will take 45 minutes, thus requiring the crew to be largely autonomous.Continue Reading

Going Once, Going Twice…

Posted on by Claire Hall

Cartoon graphic of several hands holding sticks with dollar signs on them, symbolizing an auction.

OPIM Professor Robert Day’s Combinatorial Auction Algorithm Employed Throughout Europe, Canada in Billion-Dollar Bidding Deals

When the Canadian government wanted to apportion mobile broadband services in February 2014—so that there would be plenty of cell-phone coverage, competitive prices and more provider options nationwide—it used an algorithm devised by UConn Business Professor Bob Day and his colleagues.

Day, a professor of Operations and Information Management in the School of Business, is an expert in combinatorial auctions. His services have been called upon by the governments in Canada and England, who have collected over $8 billion in auction revenues for just two projects he worked on in 2013 and 2014.Continue Reading

Research Seminar with Rajesh Bagchi, Virginia Tech

Posted on by Nancy White

On the invitation of the Marketing Department, Professor Rajesh Bagchi from Virginia Tech gave a research seminar titled, “Is a 70% Forecast More Accurate than a 30% Forecast?” on Friday, March 27. This research examines how level of a forecast affects inferences about forecasts and forecasters. Specifically, forecasters often state the probability when making predictions about uncertain events (e.g., sporting games, stock fluctuations). Continue Reading

Eight Outstanding School of Business Professors Earn 2015 Faculty Awards

Posted on by Claire Hall

A professor who used chocolate chip cookies to teach about quality control, three researchers who had work published in top journals, and an educator who vigorously promoted the School of Business were among the 2015 Faculty Award recipients.

“This year we honored eight outstanding faculty members for their exceptional research, teaching and leadership achievements,” said Associate Dean Sulin Ba. “The selection process was particularly difficult due to the dozens of impressive nominees. We are fortunate to have such talented, creative and remarkable colleagues.”Continue Reading