Research

UConn Professor Gets Some Answers About Social Media Addiction

Posted on by Melissa Ferrigno

Mansfield Patch – A University of Connecticut faculty member has reached a conclusion about social media addiction — the answer seems to lie not with quantity of postings but whether people post more on weekends than weekdays.

UConn operations and information management professor Xue Bai and two colleagues revealed the findings in a newly published study in the journal “Information & Management” titled, “Weekdays or weekends: Exploring the impacts of microblog posting patterns on gratification and addiction.”

Social Media Addiction: Who’s Most at Risk?

Posted on by Melissa Ferrigno

HealthNewsDigest.com – Are you at risk of becoming addicted to social media?

It seems the answer lies not in how much you tweet or microblog, but rather, whether you post significantly more on weekends than weekdays.

That’s what UConn operations and information management professor Xue Bai and two colleagues found in a newly published study in the journal Information & Management titled, “Weekdays or weekends: Exploring the impacts of microblog posting patterns on gratification and addiction.” Their findings are based on in-depth study of the habits and responses of a diverse group of 308 microbloggers.

Are You At Risk of Becoming a Social Media Addict?

Posted on by Claire Hall
A graphic of a laptop, phone, tablet, and desktop on a desk with various speech bubbles containing social media icons and a clock in the background.
Social Media Addiction (Jeffrey Schleicher/UConn School of Business)

UConn Professor Discovers that Heavy Weekend Users May be Substituting Social Media for a Social Life

Are you at risk of becoming addicted to social media?

It seems that the answer lies not in how much you tweet or microblog, but, rather, if you find yourself posting significantly more on weekends than weekdays. Continue Reading

Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies

Posted on by Nancy White

Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)

Zheyin (Jane) Gu, Giri Kumar Tayi

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.

Spring 2017 Research Newsletter

Posted on by Melissa Ferrigno

At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.

Three Marketing Professors to Retire

Posted on by Claire Hall

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading