Department News

Articles about activities within the academic departments


“I Don’t Understand How This Could Be” UConn Students Try to Solve Life-Threatening Medicine Mix-Ups

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Pictured (L to R): Charles Fayal and Steve Graf show the Parrot Device, which they hope will prevent medication dosing errors.

When Steve Graf, and dozens of fellow volunteers, traveled to Ghana to help the sick, they brought 35 suitcases of medications and provision—and an endless supply of good intentions.

After a week of triaging patients, and distributing medications, Graf and his colleagues made a startling discovery. Many of the patients weren’t recovering, and some were consuming medications too quickly.

Some adults were doubling up on blood-pressure medications. Children were guzzling liquid acetaminophen from the bottle. And, compounding the problem, many of the patients were illiterate. Sometimes parents would leave the clinic with as many as 20 different prescriptions for their four children, leading to endless confusion.

Everyone on the medical mission was frustrated with the situation, but Graf just couldn’t let it go.

“I thought, ‘This is a terrible thing. I don’t understand how this could be,'” he said. Graf, now a UConn senior majoring in healthcare management, thought about the problem often after he returned from the trip in May of 2013.

How do you give clear and memorable instructions to someone who can’t read? The clinic had tried using illustrations, showing a sun or a moon, but that didn’t seem to work.

“We approach problems given our education and training,” Graf said. “Because we learned to read at age 6, we absorb information visually. Illiterate folks do not. Their traditional learning is verbal.”

Graf thought if the prescribing physician could give medical instructions using an inexpensive recording device, like the one found in a musical greeting card, patients would be able to more easily follow dosing instructions.

He mentioned that concept one day in front of friend Charles Fayal, now a UConn senior majoring in molecular cellular biology and biomedical engineering.

“The moment I heard the idea, I got pretty excited because I instantly knew how beneficial the prescription device could be—and how simple the idea is,” said Fayal, a Stonington native. “It’s funny how somebody else’s excitement spreads, because when I got excited about his idea, Steve got more excited. After that moment we knew we had to pursue this journey.”

After a great deal of research, experimentation and cost analysis, Graf and Fayal have found an inexpensive recording module, manufactured by a Chinese company, that they will be using as their first prototype. The “Parrot Device,” as they’ve nicknamed it, will allow a medical expert to record up to 60 seconds of medical instructions. The casing could be color-coded to match the medications, and both would be placed together in a travel bag.

Neither Graf not Fayal is looking for profit—or even much recognition. A successful solution, they both said, would be rewarding enough.

“We’re hoping this will save lives. That means everything to Charles and me,” said Graf, of Westport, who is the president of the UConn chapter of Global Brigades, a student-led organization that provides medical, public health, clean water and environmental relief trips to countries such as Ghana, Panama, Nicaragua and Honduras.

Graf and Fayal presented their idea at the Biomedical Engineering Society (BMES) annual meeting in San Antonio recently. It was well-received there, as it has been by physicians who are familiar with the challenges of working in third-world nations.

The biggest challenge for the two entrepreneurs has been keeping the price reasonable. Right now it is about $2 per device, and with a large order can probably be dropped to $1. Graf said he would like to try to get the price even lower. The cost of AIDS or blood-pressure medications can be several dollars per day, Graf said. The cost to resolve damage done by consuming prescriptions too quickly—or slowly—can be several times that, he said. The cost-versus-benefit of the Parrot Device is the focus that Graf and Fayal need to persuade organizations interested in their project.

Graf got his start-up funds for the project by winning a Connecticut Center for Entrepreneurship and Innovation pitch competition last year, which gave him $1,000 in seed money for the sound modules and plastic mold for the casing. He and Fayal are now seeking funding for a January trip to Haiti to test the device with patients.

“Haiti is somewhat of a make-or-break trip for us,” said Graf. “We hope to test our prototypes. Our main questions are, ‘Will the patients use the device as intended? Will the community adopt it? Will the patients benefit from it?'”

Beyond the initial concept, Graf and Fayal envision additional uses, such as education in infectious disease areas, such as Ebola-plagued villages. Prevention might become an even greater tool than treatment, they said.

Next semester Graf will take an entrepreneurship class and plans to write a business plan focused on the device. Graf and Fayal are hoping a large charitable organization will adopt the cause and fund the project.

“It has been a journey bringing this device to fruition,” Fayal said. “Some days we’ll realize that we have a mound of work in front of us, or a major obstacle to tackle regarding manufacturing or approval.

“On these days we get bummed out, but we know we have to power through because when we get to talk to somebody who has been to a place where this device is useful, it makes it all worthwhile. These people, whether they grew up in an impoverished area or worked in one, will get excited about the idea,” he said. “Just like when Steven first told me about the idea, we get excited about it all over again.”


Stewart Lander named 2013-14 Outstanding Alumnus

SteStewart Landerwart Lander (UConn, ‘80) has been named the 2013-14 Outstanding Alumnus by the Marketing Department. The Marketing Department has been privileged to have Stewart as a friend for many years. We are very appreciative of the Lander Family Scholarship that Stewart and his wife, Pam, established, which provides financial support to some of our best students in the professional sales leadership area. Stewart has been integral to our Program for Sales Leadership as a member of the PSL Advisory Committee, contributing valuable insights and perspectives on professional selling trends that have enhanced our ongoing experiential learning curriculum initiatives. He has given generously of his time to mentoring our students and giving guest lectures in our undergraduate sales-focused courses, and graduate marketing courses.

Stewart has more than 30 years of experience in selling and leading large sales teams in the financial services industry. Stewart was successful in the distribution marketplace as a Sr. VP/ National Sales Manager and represented firms which included GE Financial, Genworth Financial and Invest Financial. Currently with Sandler Training-TEM Associates, Stewart coaches individuals and collaborates with companies on professional and personal development programs which increase the sales performance of individuals and teams.

Stewart earned his Masters Degree from the University of Connecticut in Guidance Counseling and Personnel, and has certification in Leadership and Sales Excellence from General Electric and the Darden School of Business, and also has Six Sigma Certification.

As a Founders Council Member for the Greatest Save/KinderVision Foundation, Stewart helps provide educational programs for families, law enforcement and the community at large on how to keep kids safe.

Stewart resides in Connecticut with his wife, Pam; they have two children, Helen and Stephen.




Faculty Research: Consumer Reactions to Round Numbers in Brand Names

Marketing Letters (forthcoming)

Kunter Gunasti and Timucin Ozcan.

In a recent research Kunter Gunasti and his-coauthor show that consumers prefer products labeled with brand names including round numbers (e.g., Centrum 100 multivitamins) to those including non-round numbers (e.g., Centrum 103). A systematic investigation of alphanumeric brand names used in numerous product categories indicates that round numbers such as 10, 50, 100, etc. are over-represented in the marketplace. Regardless of the product category, consumers have more favorable judgments and higher preferences of brand names including round numbers.Continue Reading


White House Internship Incredible, Inspirational Says UConn Senior

How many student interns can say they attended a speech by President Obama, met several Cabinet Secretaries, and watched the Marine One helicopter land on the South Lawn of the White House?

David Rifkin, a UConn senior majoring in Business Management, has done all three, while spending this semester as a White House Intern, conducting research and writing reports for government officials.

Simultaneously, Rifkin is researching leadership styles of early presidents, as well as more recent administrations, as part of an independent research project. He plans to present his findings when he returns to campus in the spring semester.

“It is incredible to walk through the White House gates every morning on the way to work,” said the Glastonbury native. “It is truly inspirational to consider that I am working at the very same place as some of the greatest leaders in American history.

“The thrill has not remotely begun to wear off,” said Rifkin, who is also a member of the UConn Honors program. “I still feel the same magic that I did on the very first day.”

Rifkin is no stranger to public service. Last year, he interned for U.S. Senator Richard Blumenthal, and also at the international human rights organization Lawyers Without Borders. He has also been active in student government at UConn.

“I thought that an internship at the White House would take my government and public service interests to the highest level,” he said. “My experience as a White House Intern is incredible. To say I’m enjoying myself would be an understatement. The work is quite demanding, but no work I have ever done has been so rewarding.

“On a more personal level, I hope my White House Internship will give me insight into what career path I want to pursue professionally,” he said. “I also hope to further develop my leadership and professional skills, to prepare myself for future personal and career endeavors.”

Rifkin’s research project is under the supervision of Management Professor Zeki Simsek, who describes Rifkin as focused, engaged, mature, observant, reflective and professional.

“I suspect that he will uncover some intriguing contrasts, as well as commonalities among the U.S. presidents in terms of leadership variables, such as openness to new information, belief systems, interpersonal styles, motivation and more,” Simsek said. He has asked Rifkin to explore whether presidents tend to display a dominant leadership style or a multifaceted one, and whether their styles shape their job performance.

Although Rifkin isn’t yet ready to reveal what he’s learned, he looks forward to presenting his findings upon his return.

“I intend for my research to be of value to all those interested in what constitutes effective leadership,” he said. “I aim to become better informed, through my exploration, of what factors contribute to successful management style at the highest level, in a way that can be generalized to leadership positions in all areas from business to government.”

Rifkin said his UConn experiences, both academically and in student government, helped prepare him for his internship.

Asked whether it will be hard to go back to being a student again, Rifkin said no.

“Although a White House Internship is a once-in-a-lifetime experience, I certainly miss college at the same time,” he said. “I think the skills gained from this internship will actually enhance my future academic experience. I don’t want this internship to end, but I look forward to being back with my college friends, attending classes, and, of course, watching UConn Basketball.”

 


Habitat for Humanity

On November 8, 2014 members of the Real Estate Society volunteered their time in Bristol, Connecticut to work with Habitat for Humanity. Students helped sand and paint newly constructed homes for individuals who would not be able to afford a home without the assistance of Habitat for Humanity and their donors. The students said it was a rewarding and enjoyable experience and look forward to working with the organization in the future.

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2014 Cornell Real Estate Competition

A team of real estate students from the University of Connecticut earned third place in a prestigious international case competition on November 4 in New York City, sponsored by Cornell University.The UConn team consisted of William Bartol, Drew Harney, Austin Smyth, Kristine Victor and Patrick Nista. Francesca Michel was the alternate
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John Glascock, director of the Center for Real Estate and Urban Economic Studies, said that the UConn students gave an excellent presentation and secured the honor despite fierce global competition from top-rated schools, including McGill, University of Sydney, Cornell, Brown and NYU.
To read more about the competition click here

Yale Professor Vineet Kumar Visits UConn

vOn the invitation of the Marketing Department, Professor Vineet Kumar from Yale School of Management gave a research seminar about “The marketing impacts of operations and technology: the case of movies by mail” on Friday, November 7th. This research examines the rental-by-mail (RBM) business model, often called the “Netflix” business model. By developing a dynamic structural framework that is applicable for a variety of RBM services that include movies, games and books, he investigates consumers’ consumption and purchase decisions. His analysis suggests that consumers are forward-looking and strategically plan their consumption to maximize inter-temporal utility under the constraints of instantaneous quota and mailing time. Based on these insights on consumer behavior, he uncovers the optimal pricing and plan menu for the firm.

Vineet Kumar is Assistant Professor of Marketing at Yale School of Management. He received a Ph.D. in Industrial Administration from Carnegie Mellon University and taught at Harvard Business School as Assistant Professor of Business Administration from 2010 to 2014. His research interests focus on digital and social strategy. He has published in Marketing Science, Marketing Letters, and Harvard Business Review.

 


Vote for UConn by 11/21!

PwC ChallengeTime is running out! Your vote can send our team to another national championship!

The UConn Trailblazers—a team of five talented accounting students—is hoping to compete in the prestigious PricewaterhouseCoopers (PwC) Challenge national case competition in New York in January.

To get there, the team must defeat Villanova, Texas, Arizona and Gonzaga by getting the most votes on Facebook. Only the top vote-getter may attend.

Trailblazer team members include Katie PontoniecLauren ConsoliJack MurphyGiovanni Ninivaggi and Daniel Francoeur.

“There are five semifinalist teams, and the team that has the most votes when the polls close on Friday will go to New York in January to make their presentation to the national leadership of PwC,” said Professor David Papandria of the Accounting Department. “This is a big deal. Dozens of teams participated in the challenge, and our UConn team is so close.”

You can click on the link below to vote. Please vote once a day through Friday to help our team. Thank you!

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