Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading
Department News
Articles about activities within the academic departments
State of Connecticut’s Chief Data Officer Visits UConn Students
Tyler Kleykamp, the State of Connecticut’s Chief Data Officer, met with business students in the UConn Stamford. Kleykamp manages activities related to the collection and analysis of the State’s information assets. Continue Reading
UConn Team Places Third in Travelers IT Case Competition
UConn team placed Third in the 2015 Travelers IT case competition. The participating schools for this year’s competition included Bentley University, Central Connecticut State University, University of Minnesota (Carlson school), Quinnipiac University, Concordia University, University of Wisconsin and UConn. Continue Reading
Data Visualization Workshop Held at Stamford Campus
Stamford students and staff attended the first data visualization workshop offered by the Business Data Analytics (BDA) and MSBAPM program. John Wilson, instructor in residence in the OPIM department shared his knowledge on the current topic of visualization. Continue Reading
50 Classes of Teens – Changing the World in a Matter of Weeks
Fall 2015 Research Newsletter
Sales: Black Friday Down, Cyber Monday Up
The Daily Campus – Robin Coulter, a professor at UConn and head of the marketing department within the School of Business, offered her perspective on this year’s Black Friday. Coulter echoed the idea that some find it objectionable to shop on Thanksgiving, while adding that there are a variety of reasons for people to shop online over a “brick and mortar store.”
I Thought We’d Never Be Able to Do It
(Quian Callender/UConn School of Business)
Students from Different States, Nations Collaborate to Solve Real-World Problem during UConn’s CIBER Challenge
“I thought we’d never be able to do it,” UConn marketing major Stacia Smart recalls thinking when she heard that she and a team of other college students, all strangers, would have just 24 hours to solve a vexing sustainability problem for a major corporation.
Not only did Smart and her “Quadruple Threat” team develop a possible solution, including a new product idea for Unilever, but they took second-place in the UConn CIBER International Case Challenge this fall.Continue Reading
Professor Timothy Folta Leads Corporate Strategy Conference in France
When does it make sense for corporations to expand by adding additional products or businesses to their portfolio?
The topic was the subject of a three-day international conference last month in Strasbourg, France, titled, “Corporate Strategy and Resource Redeployment,” which was organized by UConn Management Professor Timothy B. Folta.Continue Reading
Economist Fred Carstensen: No Public Investment in R&D, Infrastructure Destroys U.S. Growth, Competitiveness
Seeking Alpha –
Summary
- The Fed’s small rate hike won’t affect much, except strengthening the dollar.
- 150,000 to 250,000 new jobs a month not the gains of our historic recoveries.
- Chinese slowdown lops half a percent off U.S. growth