Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.
Marketing
Internship Success Story: Isabelle Hou
Isabelle Hou is a marketing major who completed an internship with Alibaba Group, a leading online and mobile marketplace for retail and other services in the world headquartered in Hangzhou, China. She heard about the internship from her cousin when she studied abroad in China last semester. After she completed her application and essay, which were done in English, she landed a group interview and an individual interview with HR. A month later, she was offered the internship position.Continue Reading
Walmart to Close 269 Stores, 154 of them in the U.S.
Risk in Retirement
Ph.D. Student Speaker Series Continues with Marketing
UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.
“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading
Rediscovering the Power of Law in Business Education
AACSB Blog – When you think of “law and business,” what words immediately come to mind? Did you envision innovation, sustainability, the future of work, the Gig Economy, social responsibility, and value creation? If not, then consider whether you are missing opportunities to engage students and impact business management.
Internship Success Story: Stacia Smart
Stacia Smart is a marketing senior who interned with Frito-Lay, a large corporation that markets and sells corn chips, potato chips and other snack foods. Over the course of the summer, Stacia worked as a Consumer Insights Marketing intern for the Oven Baked Lays brand. She was responsible for developing a comprehensive situation analysis of the Oven Baked business while collecting historical work, marketplace audits, organizing data and key stakeholders, looking at trends and identifying opportunities. After all this, she initiated a re-branding project and research for the brand.Continue Reading
UConn Business School Announces 10 New Professors
Internship Success Story: Kendra Thomas
Kendra Thomas is a senior marketing major who interned with Apple, the multinational technology company, this past summer as part of the social strategy team in California. She interacted with all types of social media and participated in social listening to detect buzz generated about Apple. She miraculously got this internship by simply applying on their website. She received a phone and Skype interview before the company flew her out to begin her internship. She thought they’d never get to her application but they did!Continue Reading
Business Law Professor Honored by MSFRM Program for Outstanding Teaching
Stephen Park, an assistant professor of business law, was recently honored by the MS in Financial Risk Management Program for outstanding teaching. This past December, Park was awarded the Outstanding Faculty Award by the graduating class for the second consecutive academic year. Park teaches a course on Legal and Ethical Issues in Financial Risk Management. His innovative teaching emphasizes qualitative risk analysis and writing skills, and incorporates role-based simulation exercises.Continue Reading
Internship Success Story: Jacob Bond
Jacob Bond is a senior marketing major who completed an internship with Indeed.com, a job search engine that connects employers with job seekers. Employers can post their job listings on Indeed.com and job seekers can filter through all jobs to see which ones they want to apply to! It’s frequently called “Google for jobs.”Continue Reading