The Financial – The University of Connecticut is incorporating Watson Analytics into several MBA courses taught by Professor Girish Punj, including “Digital Marketing” and “Big Data and Strategy Marketing” classes, to teach future marketing professionals how to analyze data without the help of a data scientist.
Marketing
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B-School Offers 10-Credit Summer Program for Non-Business Majors
For the second year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability.
The seven-week UConn Business Fundamentals Program includes the following three-credit courses: Legal and Ethical Environment of Business, Managerial and Interpersonal Behavior, and Business Information Systems, plus a one-credit course on Workplace Readiness.
The program runs from Continue Reading
Consumers Care about Carbon Footprint
Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.
Internship Success Story: Isabelle Hou
Isabelle Hou is a marketing major who completed an internship with Alibaba Group, a leading online and mobile marketplace for retail and other services in the world headquartered in Hangzhou, China. She heard about the internship from her cousin when she studied abroad in China last semester. After she completed her application and essay, which were done in English, she landed a group interview and an individual interview with HR. A month later, she was offered the internship position.Continue Reading
Walmart to Close 269 Stores, 154 of them in the U.S.
Risk in Retirement
Ph.D. Student Speaker Series Continues with Marketing
UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.
“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading
Rediscovering the Power of Law in Business Education
AACSB Blog – When you think of “law and business,” what words immediately come to mind? Did you envision innovation, sustainability, the future of work, the Gig Economy, social responsibility, and value creation? If not, then consider whether you are missing opportunities to engage students and impact business management.
Internship Success Story: Stacia Smart
Stacia Smart is a marketing senior who interned with Frito-Lay, a large corporation that markets and sells corn chips, potato chips and other snack foods. Over the course of the summer, Stacia worked as a Consumer Insights Marketing intern for the Oven Baked Lays brand. She was responsible for developing a comprehensive situation analysis of the Oven Baked business while collecting historical work, marketplace audits, organizing data and key stakeholders, looking at trends and identifying opportunities. After all this, she initiated a re-branding project and research for the brand.Continue Reading
UConn Business School Announces 10 New Professors
Internship Success Story: Kendra Thomas
Kendra Thomas is a senior marketing major who interned with Apple, the multinational technology company, this past summer as part of the social strategy team in California. She interacted with all types of social media and participated in social listening to detect buzz generated about Apple. She miraculously got this internship by simply applying on their website. She received a phone and Skype interview before the company flew her out to begin her internship. She thought they’d never get to her application but they did!Continue Reading