Marketing


Business Law Negotiation Competition

Business and law students participate in the Business Law Negotiation Competition (UConn School of Law)
Students participate in the Business Law Negotiation Competition (UConn School of Law)

Six Cross-Disciplinary Teams Compete in Annual Competition

About 40 UConn business and law students competed and collaborated recently in the second annual Business Law Negotiation Competition, working on the first day of the competition to settle a business dispute and on the second day to reach an agreement to build a dam. Continue Reading


Corporate Social Responsibility is Topic of UConn’s ‘Thought Leadership’ Breakfast on April 26

Executive Breakfast: Global Corporate Social Responsibility | Apr. 26, 2016

“Global Corporate Social Responsibility: What Every Manager Should Know,” is the subject of the University of Connecticut School of Business’ third Spring 2016 Thought Leadership Breakfast Seminar.

The April 26 program will be held at the Graduate Business Learning Center, 100 Constitution Plaza in Hartford. The event begins with breakfast and networking from 7:30 to 8 a.m., followed by the presentation and questions from 8 to 8:45 a.m. The program is free, but registration is limited. For more information or to register, please call Amanda Spada at 860-486-5498 or email Amanda.Spada@business.uconn.edu.Continue Reading


Internship Success Story: Kendra Andrada

Kendra Andrada had an internship this past summer with Lincoln Financial Group, a Fortune 250 American life insurance company who provides advice and solutions to help customers with their financial futures. She heard about this internship by talking to a Lincoln employee at the Spring Career Fair. She did not hear anything from them until she sent in her updated resume to the HR contact. Kendra applied for a position in Radnor, Pennsylvania. After two phone interviews, she received an offer right away!Continue Reading



Back By Popular Demand

For the second year in a row, the School of Business is offering a 10-credit summer business program (Nathan Oldham/UConn School of Business)
For the second year in a row, the School of Business is offering a 10-credit summer business program (Nathan Oldham/UConn School of Business)

B-School Offers 10-Credit Summer Program for Non-Business Majors

For the second year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability.

The seven-week UConn Business Fundamentals Program includes the following three-credit courses: Legal and Ethical Environment of Business, Managerial and Interpersonal Behavior, and Business Information Systems, plus a one-credit course on Workplace Readiness.

The program runs from Continue Reading


Consumers Care about Carbon Footprint

Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.


Internship Success Story: Isabelle Hou

Isabelle Hou is a marketing major who completed an internship with Alibaba Group, a leading online and mobile marketplace for retail and other services in the world headquartered in Hangzhou, China. She heard about the internship from her cousin when she studied abroad in China last semester. After she completed her application and essay, which were done in English, she landed a group interview and an individual interview with HR. A month later, she was offered the internship position.Continue Reading



Risk in Retirement

Suzanne Shu (centered) with Ph.D. Students Bin Li, Zahra Tohidinia, Lu Huang, and Qizhou Wang. (Nancy White/UConn School of Business)
Suzanne Shu (centered) with Ph.D. Students Bin Li, Zahra Tohidinia, Lu Huang, and Qizhou Wang. (Nancy White/UConn School of Business)

Ph.D. Student Speaker Series Continues with Marketing

UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.

“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading


Rediscovering the Power of Law in Business Education

AACSB Blog – When you think of “law and business,” what words immediately come to mind? Did you envision innovation, sustainability, the future of work, the Gig Economy, social responsibility, and value creation? If not, then consider whether you are missing opportunities to engage students and impact business management.