Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.
Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading
Stamford Advocate– As Stamford-based Conair replaces 8 million blades used in its Cuisinart food processors, which have been linked to mouth injuries from fragments of cracked blades, customers and regulators are closely watching its handling of the recall. The prevalence and speed of social media only heightens attention.
“They have to get on top of this, be transparent and open and stay ahead of the social media curve,” said Kevin McEvoy, an assistant professor in the University of Connecticut’s business school. “The brand equity is going to be damaged for Cuisinart — but how much damage and for how long depends on how they respond.”
Stanford Journal of Law, Business, and Finance, Vol. 21, No. 2 (2016)
Stephen Park, Tim R. Samples
Journal of Strategic Contracting and Negotiation (2016)
Thomas D. Barton, Gerlinde Berger-Walliser, Helena Haapio
The CLS Blue Sky Blog– Corporate compliance — the internal processes that firms use to ensure that their employees do not violate applicable laws and regulations — has become big business. Regulation of business continues to grow, punctuated by landmark laws that have re-shaped the financial services (the Dodd-Frank Act) and health care (the Affordable Care Act) industries in the United States. Further, federal regulators have…
UConn Business Law Professor Robert Bird was a panelist at a presentation on “Conscious Capitalism” on Nov. 17 at the Toyota Oakdale Theatre in Wallingford, Conn., sponsored by the Greater New Haven Chamber of Commerce.
The presenters discussed conscious capitalism—business enterprises that follow a strategy in which they seek to benefit both human beings and the environment—its purpose and vision and what’s happening on a global scale.
Other participants included Doug Rauch, former president of Trader Joe’s, Larry Bingaman, president and CEO of the South Central Connecticut Regional Water Authority and Kate Emery, founder and CEO of The Walker Group, a technology services firm.
Jacqueline Ho is a senior Communication and Marketing major. She spent her summer as a Public Relations Intern at Eric Mower and Associates (EMA) in New York City. EMA is a full-service advertising and marketing agency and the New York City office specializes in public relations for the travel industry. Jacqueline called the NYC office in early May, inquiring if they were still hiring, and sent over her resume. Fortunately, they were still looking for one more intern to join the team over the summer! She completed an interview and a writing assignment before being offered the position. Continue Reading
Taylor Vanfleet, a senior Finance major with a minor in Professional Sales Leadership, interned for Virtus Investment Partners over the summer with the internal sales desk. She obtained her sales internship by connecting with a company recruiter at the Sales Competition event in Fall 2015. The Sales Competition event is a class event open to students in MKTG 3452, Professional Selling, and MKTG 3454, Sales Management and Leadership. Continue Reading