Vishal Narayan has joined the School of Business as an associate professor in the marketing department. His research interests include social media, marketing in emerging markets, and digital marketing analytics.Continue Reading
Creating a great laundry detergent is just the first step in conquering the household cleaning market.
That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading
For the second consecutive year, a team of UConn graduate students earned the first-place award in a national analytics competition. Their award-winning presentation addressed how a telecom company can analyze and utilize data to help retain existing customers.Continue Reading
UConn Today – Geno Auriemma, head coach of the UConn Huskies women’s basketball team, is again partnering with the UConn School of Business – this time by supporting a new lecture-and-workshop series to help 2,000 graduate business students enhance their leadership skills.
The series, which began Oct. 13, focuses on value-centered leadership, learning to reset and transform, and intentional networking. Each executive lecture will be followed by workshops led by a career coach to reinforce the lessons.Continue Reading
The UConn MSBAPM program is among the best masters of business analytics programs in the nation, according to The Financial Engineer (TFE) Times. The program was ranked No. 19.Continue Reading
Here’s a collection of some of our favorite photos and events from 2019 – Wishing you and yours an abundant and happy new year!Continue Reading
If a pet-adoption agency wants to quickly find a home for a puppy, is it better to post a picture of the pup with its littermates—or a series of photos of the dog alone?
And if soccer club owners are trying to identify which FIFA players are underpaid based on their talent, could they accurately do so by analyzing public data about each player’s skill ratings?Continue Reading
When it comes to the aerospace industry, PCX Aerostructures is in the big leagues.Continue Reading
G. Duncan Harris, Interim CEO at Capital Community College, and his team, know the strengths and the struggles that many of their 3,300 students face on the path toward achieving their degrees.Continue Reading