Marketing


Alumna Melinda Brown Tells Class of 2023 to Make Great Plans, Know When to Pivot, Work in the Office Sometimes

UConn Today – Leave it to a fashion-industry titan to offer UConn business students some words of wisdom that will likely never go out of style.

Alumna Melinda Brown ’77 (BUS) ’85 MBA shared her business perspective based on 40 years working in global consumer products and luxury retail companies.

Read article


UConn EMBA Alumna: ‘I Believe I Can Change the World’

UConn Today – In her work as a vice president at Connecticut Children’s Medical Center, Annamarie Beaulieu supports strategic initiatives and research that contribute to new therapies and better medical care for children.

Beaulieu, who also has a master’s degree in public health from UConn and has raised four children to adulthood, has long known that maternal and child health was her passion.

Read article



UConn School of Business Reduces MBA Course Requirements, Enabling Students to Complete the Degree More Quickly

UConn Today – The UConn School of Business announced today that it has revised its MBA program, making it faster, more flexible, and more convenient for graduate students to earn their degrees.

Beginning in Fall 2023, the program will decrease the number of credits required to earn an MBA from 57 to 42. It will also change its concentrations and realign its core courses. The changes allow students to complete the MBA program faster—in just over a year if pursued aggressively—and at a lower cost.


One Year After the Russian Invasion of Ukraine: Can Businesses Prevent Future Wars?

UConn Today – The Russian invasion of Ukraine has captured the attention of Americans in ways that few other conflicts have, and created challenges that today’s business students will likely grapple with for the rest of their careers.

That’s the perspective of two leading business-ethics scholars who will be the guest panelists during a Feb. 20 program called “Business, Peace and the War in Ukraine: One Year Later.’’ It is part of the School of Business’ Equity Now speaker series that addresses prominent justice and human rights issues in business.



Let’s Get This Party Started: UConn Researcher, Colleagues Discover that Certain Celebrations Can Boost the Health of Participants

UConn Today – Whether it’s a graduation party, a milestone birthday, or a toast to a promotion, celebrations can benefit participants’ health and wellbeing.

Those are the findings of UConn marketing professor Danielle Brick, whose research was just published in the Journal of Public Policy & Marketing.



UConn’s EMBA Program Ranks No. 20 in the Nation

Shot of a mature businessman using a laptop in a modern office
(iStockphoto.com)

The UConn Executive MBA program is among the most elite in the nation, ranking among the Top 20 programs of its kind, according to Fortune.

The EMBA program earned its high ranking because of its ability to attract top students, its outstanding reputation among companies, and its alumni representation in senior management of Fortune 1000 companies.

The 2022-23 Best EMBA ranking puts UConn’s program at No. 20 out of the 55 programs that the publication ranked as outstanding.

“Our EMBA program was designed to cater to the unique needs of mid-career executives, who already have high level skills, and are looking to round out their experiences,” said David Souder, Associate Dean of the School of Business and former Academic Director of the program.

“We’ve maintained high admission standards in the program, and it isn’t unusual for our EMBA students to also have advanced degrees in nursing and law or to have already earned a doctorate,” he said. “Furthermore, our program has been thoughtfully designed to enhance collaboration between expert faculty and mature students. Our students learn both from their instructors but also from each other through team projects.”

Professor Stephen Park, who is currently the Academic Director of the EMBA program, said the program has a proud and enthusiastic alumni community that supports its current students.

“We deliberately leverage those close working relationships, and that’s something our students welcome,” Park said. “We don’t have specialized tracks in our program, but rather we offer soup-to-nuts exposure to what top leaders in an organization need to know.”

The UConn EMBA program is now accepting applicants for the Fall 2023 class. For more information, please visit emba.business.uconn.edu


Surprise Outcomes When Little Consumer Secrets Kept From Loved Ones

UConn Today – Do you keep secrets from your loved ones, family, or friends? It turns out that many people do. Whether ordering something online and hiding the package when it arrives, hiring a cleaning service and not telling your roommate, or eating a pizza instead of dieting, we often have secret purchases that we just prefer not to divulge.