How Can We Get Your Attention?

October 30, 2018

Graphic with the words “Digital Marketing” in bold white text on a dark background surrounded by colorful line icons, including charts, speech bubbles, a magnifying glass, a house, and social media symbols.
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

Aaron McLean ’19: Persistence, Determination Key

Portrait of Aaron McLean.
Courtesy of UConn Men’s Football program

School of Business senior Aaron McLean from Southborough, Mass., is enjoying his last year on the UConn football team while simultaneously preparing for a career in business. In a recent interview he shared his dedication to hard work, his love of movies, and insight into the person who is his biggest sideline fan. Continue Reading

OPIM – CIMBA Panel Discussion

October 24, 2018

Information Management Association – On October 16th the OPIM Department hosted an event to get more people involved in Management Information Systems (MIS).

Goldman Sachs Partner Leads New SMF in Stamford

Blake Mather retired after 22 years at Goldman Sachs. Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies.
Blake Mather retired after 22 years at Goldman Sachs. Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies. (Nathan Oldham / UConn School of Business)

The UConn School of Business has established a Student Managed Fund (SMF) program in Stamford, allowing students to learn about investment strategies and then invest a $500,000 endowment under the watchful eye of investment advisers. The original program was established in Storrs in 2000, and has launched the careers of many investment professionals.Continue Reading

OPIM – MIS Case Competition 2018

October 23, 2018

Information Management Association – On Friday October 5th, the Operations and Information Management (OPIM) Department held its annual Management Information Systems (MIS) Case Competition.

‘Do I Really Know You—And Does It Matter?’ Professional Familiarity Strengthens Virtual Work Teams

Colleagues troubleshooting an issue in person and online.
Colleagues troubleshooting an issue in person and online. (Getty Images)

Knowing that your project partner used to own a business, earned a specialized degree, or is a technology genius can foster improved working partnerships.

But the fact that she likes chocolate ice cream, fast cars, and Major League Baseball isn’t essential to a productive business collaboration, and can even be detrimental to productivity.Continue Reading