Top CEOs to Share Business Insight, Success Secrets at ‘CEO Evolution’ Program in Stamford
Three exceptional CEOs will reveal the secrets to success at the second annual “CEO Evolution” at 6 p.m. June 15 at the University of Connecticut’s Stamford campus.
The program is presented by Citrin Cooperman, the University of Connecticut School of Business and the Fairfield County Business Journal.
The panel will include:Continue Reading
Finals week has always been the most challenging time during every semester for me especially this one. It was definitely challenging for everyone else, but most people I know only needed to prepare for finals and pack up to go home. However it was about dealing with the multi-tasks for me. After knowing that I am not able to live in the same dorm at Alumni which is where I have lived for both my freshman and sophomore year, I decided to live off-campus during junior year. Finding off-campus housing as well as roommates might sound interesting, but that is true only when you have enough time. Continue Reading
The full-time MBA program at the University of Connecticut School of Business is among the “Best MBA Programs for Value” in the country, according to Poets and Quants, a news website specializing in business-school evaluations.
In an article released May 9, the web site highlighted the program after reviewing research by several other studies that evaluate programs using different methodologies. The UConn program ranked No. 13 by Value Colleges and No. 21 by GraduatePrograms.com.Continue Reading
UConn Launches Program to Help Students, Faculty Transform Ideas for Technology into Commercialized Products
New Haven Register – The University of Connecticut is launching a program to help students and faculty transform ideas for technology into commercialized products. The school kicked of its Accelerate UConn program with a ceremony Tuesday in Storrs. The program, which builds upon UConn’s existing technology transfer, incubation and commercialization infrastructure, is being funded by a three-year, $300,000 grant by the national science foundation.
Management Science, forthcoming
Hongju Liu. Co-authors: Qiang Liu, Sachin Gupta, and Sriram Venkataraman
Although the pharmaceutical industry is mainly driven by innovation, it spends an enormous amount of money on marketing. Among various marketing vehicles, detailing – personal selling through representatives – accounts for the single largest expenditure. The vast amount of detailing spending in the pharmaceutical industry has drawn the attention of the public and of policy makers. As a result, the practice of detailing in the marketing of prescription drugs is undergoing significant changes. Continue Reading
Marketing Letters (forthcoming)
Kunter Gunasti and Berna Devezer
In a recent research forthcoming at Marketing Letters, Dr. Gunasti and his co-author show that consumer choices among different models of a brand name can be affected by exposure to a competitor brand name that forms an incidental trend with the numbers in the focal brand names. For instance, a consumer shopping for a Mercedes and trying to choose between a Mercedes C330 vs. C340 can be exposed to a competitor brand such as a BMW 320i, which increases the chances that he will leave the store with the higher number focal brand Mercedes C340. Although the competitor brand is not even available to choose and it is not considered, its mere presence seems to affect consumers’ focal choices.Continue Reading
On the invitation of the Marketing Department, Professor Caglar Irmak from the University of Miami gave a research seminar titled, “Merely Available: Products May Be Effective without Actual Consumption” on Friday, April 3. This research shows that providing people with access to a relevant product, without them actually using it, can enhance their performance. For example, participants with access to coffee were faster at a reaction-time task than those without access to coffee. Continue Reading
The Day.com – University professors and their students have plenty of ideas for new technologies but no formal launching pad from which to shoot them skyward.
And that’s where the new Accelerate UConn program comes in, taking a different tack in promoting much-needed entrepreneurship throughout the state, officials said Monday during a meeting with professors and administrators at the University of Connecticut at Avery Point. It was the first in a series of meetings to be held at UConn campuses throughout the state to announce the program.
Giving Workers More Control of Their Time May Be Good for All
Rep-Am.com – When she first began working there 15 years ago, Beekley Corp. in Bristol was a fairly traditional company. “We were of the mind that everybody needed to be here, 9 to 5,” said Maureen O. Gallo, vice president of human assets and operational excellence at the medical supply company. But when the company began asking its employees what it could do to make them perform at their highest level, one fact was clear: They wanted flexibility.
Nobel-Prize Winning Professor Tells Business Graduates to Do Well, Do Good
The business world can sometimes seem like a vicious place, but as UConn School of Business graduates begin their professional careers, they should stay faithful to their moral compass and never lose sight of the well-being of the communities they serve.
That was the advice offered by graduation speaker Robert J. Shiller, the winner of the 2013 Nobel Prize in Economic Sciences. He is also the Sterling Professor of Economics and a professor and fellow in finance at Yale University.
Shiller spoke Sunday May 10 to an enthusiastic crowd of undergraduates, parents and friends under the dome of Gampel Pavilion. UConn President Susan Herbst and members of the Board of Trustees were also present. This year nearly 700 undergraduates received their bachelors’ degrees in business.Continue Reading